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Global Fragrances: Maintaining Momentum in an Uncertain Market

  • December 2014
  • -
  • Euromonitor International
  • -
  • 50 pages

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The average 3% CAGR forecast for fragrances over 2013-2018 is shaped by two distinct trends. Firstly is the move beyond traditional perfumery, stretching into alternative product forms to remedy spending cuts and tap into aspiring consumers in emerging markets. Secondly is a perceived mundane product offer that may lead sales to level off in affluent markets, raising questions about the quality of scent novelty. This report delves into these issues and examines how the future market may evolve.

Euromonitor International's Global Fragrances: Maintaining Momentum in an Uncertain Market global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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