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Health and Wellness in Austria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 114 pages

The review period saw a good performance for health and wellness, benefiting from an affluent and ageing consumer base that is increasingly focused on optimising their health through nutrition and diet. Sales growth was impacted by economic concerns in the middle of the review period. However, a slightly improved economic performance at the end of the review period resulted in a return to stronger current value growth.

Euromonitor International's Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Austria
HEALTH AND WELLNESS IN AUSTRIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Good Growth Over Review Period As Many Consumers Prioritise Health
Consumers Attracted by Natural Ingredients But Sceptical About Health Claims
Iconic Soft Drinks Players Lead Fragmented Sales
Supermarkets and Hypermarkets Continue To Dominate
Steady Growth Ahead for Forecast Period
Key Trends and Developments
Increasing Consumer Anxiety About Diet and Nutrition
Consumers Seek Clear Proven Claims and Natural Products
Consumers Attracted by Healthy Image of Tea But Are Increasingly Discerning
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
EU Legislation
Sources
Summary 1 Research Sources
Adolf Darbo AG in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 2 Adolf Darbo AG: Key Facts
Summary 3 Adolf Darbo AG: Operational Indicators
Competitive Positioning
Summary 4 Adolf Darbo AG: Competitive Position 2015
Vöslauer Mineralwasser AG in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 5 Vöslauer Mineralwasser AG: Key Facts
Summary 6 Vöslauer Mineralwasser AG: Operational Indicators
Competitive Positioning
Summary 7 Vöslauer Mineralwasser AG: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Sales of Food Intolerance by Category: % Value Growth 2010-2015
Table 33 Lactose-free Dairy by Type: % Value 2010-2015
Table 34 NBO Company Shares of Food Intolerance: % Value 2011-2015
Table 35 LBN Brand Shares of Food Intolerance: % Value 2012-2015
Table 36 Distribution of Food Intolerance by Format: % Value 2010-2015
Table 37 Forecast Sales of Food Intolerance by Category: Value 2015-2020
Table 38 Forecast Sales of Food Intolerance by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 40 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 41 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2010-2015
Table 42 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2010-2015
Table 43 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2010-2015
Table 44 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2010-2015
Table 45 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2010-2015
Table 46 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 47 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 48 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 49 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 50 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 52 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 53 Key Functional Ingredients in Fortified/Functional Biscuits: % Value 2010-2015
Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Bars: % Value 2010-2015
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 56 Key Functional Ingredients in Fortified/Functional Bread: % Value 2010-2015
Table 57 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2010-2015
Table 58 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 60 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
Table 61 Key Functional Ingredients in Fortified/Functional Milk: % Value 2010-2015
Table 62 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
Table 63 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Value 2010-2015
Table 64 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 65 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 66 LBN Brand Shares of Fortified/Functional Bread: % Value 2012-2015
Table 67 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of NH Beverages by Category: Value 2010-2015
Table 71 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 72 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 73 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 74 Distribution of NH Beverages by Format: % Value 2010-2015
Table 75 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 76 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of NH Packaged Food by Category: Value 2010-2015
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 79 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 80 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 81 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 82 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Beverages by Category: Value 2010-2015
Table 85 Sales of Organic Beverages by Category: % Value Growth 2010-2015
Table 86 NBO Company Shares of Organic Beverages: % Value 2011-2015
Table 87 LBN Brand Shares of Organic Beverages: % Value 2012-2015
Table 88 Distribution of Organic Beverages by Format: % Value 2010-2015
Table 89 Forecast Sales of Organic Beverages by Category: Value 2015-2020
Table 90 Forecast Sales of Organic Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Organic Packaged Food by Category: Value 2010-2015
Table 92 Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
Table 93 NBO Company Shares of Organic Packaged Food: % Value 2011-2015
Table 94 LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
Table 95 Distribution of Organic Packaged Food by Format: % Value 2010-2015
Table 96 Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
Table 97 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020












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