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Health and Wellness in Morocco

  • July 2016
  • -
  • Euromonitor International
  • -
  • 81 pages

Health and wellness saw dynamic current value growth during the review period, with this continuing into 2015. This is linked to Morocco’s economic growth, resulting in rising real disposable income levels and a growing consumer willingness to spend. Consumers are increasingly prioritising food quality and health as incomes rise, with many trading up from unpackaged to packaged food and beverages.

Euromonitor International’s Health and Wellness in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Morocco
HEALTH AND WELLNESS IN MOROCCO
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Growth Supported by Rising Disposable Income Levels
Obesity Concerns Encourage Shift To Healthier Options
Holmarcom Remains Leader But Multinationals Also Strong
Modern Grocery Retailers Fuelling Health and Wellness Sales Growth
Stronger Growth Ahead As Purchasing Power and Health Concerns Increase
Key Trends and Developments
Rising Disposable Income Levels and Economic Confidence Boost Sales
Shift Towards Packaged Products Due To Hygiene Concerns and Retailing Development
Weight Concerns Encourage Consumers To Seek Healthier Options
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
Les Eaux Minerales D'oulmes in Health and Wellness (morocco)
Strategic Direction
Key Facts
Summary 2 Les Eaux Minerales d'Oulmes: Key Facts
Summary 3 Les Eaux Minerales d'Oulmes: Operational Indicators
Competitive Positioning
Summary 4 Les Eaux Minerales d'Oulmes: Competitive Position 2015
Mundiriz SA in Health and Wellness (morocco)
Strategic Direction
Key Facts
Summary 5 Mundiriz SA: Key Facts
Summary 6 Mundiriz SA: Operational Indicators
Competitive Positioning
Summary 7 Mundiriz SA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 40 Key Functional Ingredients in Fortified/Functional Biscuits: % Value 2010-2015
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2010-2015
Table 43 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2010-2015
Table 44 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 46 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
Table 47 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
Table 48 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Value 2010-2015
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2012-2015
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of NH Beverages by Category: Value 2010-2015
Table 56 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 57 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 58 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 59 Distribution of NH Beverages by Format: % Value 2010-2015
Table 60 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 61 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Packaged Food by Category: Value 2010-2015
Table 63 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 64 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 65 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 66 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 67 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 68 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Organic Packaged Food by Category: Value 2010-2015
Table 70 Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
Table 71 NBO Company Shares of Organic Packaged Food: % Value 2011-2015
Table 72 LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
Table 73 Distribution of Organic Packaged Food by Format: % Value 2010-2015
Table 74 Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
Table 75 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020












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