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Home Improvement in the Netherlands, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 24 pages

Sales within the home improvement category were affected by the recession in the Netherlands in 2013, generating a contraction in demand, a continuation of the trend seen in 2012. Dutch consumers opted to refrain from undertaking home renovation activities, a trend that, coupled with a further decline in the housing market, contributed to falling sales in the home improvement category. While unit prices increased due to a jump in production and energy costs, these were not able to compensate a...

Euromonitor International's Home Improvement in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in the Netherlands, Euromonitor International
HOME IMPROVEMENT IN THE NETHERLANDS

September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2008-2013
Table 2 Sales of Home Improvement by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2013
Table 4 LBN Brand Shares of Home Improvement: % Value 2010-2013
Table 5 Distribution of Home Improvement by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Improvement by Category: Value 2013-2018
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018
Global Paint Products BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 1 Global Paint Products BV: Key Facts
Summary 2 Global Paint Products BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Global Paint Products BV: Competitive Position 2013
Intergamma BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 4 Intergamma BV: Key Facts
Summary 5 Intergamma BV: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Intergamma BV: Private Label Portfolio
Competitive Positioning
Summary 7 Intergamma BV: Competitive Position 2013
Executive Summary
Recession Continues To Suppress Consumer Spending
Private Label and Ikea Continue To See Strong Growth
Non-store Retailing Still Unable To Capture Significant Share
Outlook Slightly Less Bleak After Years of Strong Decline
Key Trends and Developments
Low Consumer Confidence Hampers Demand
Ageing Population and Single-person Households Influence Demand for Home and Garden
Drive To New Technology and Green Products To Curb Maturity
Specialist Channels Remain the Most Popular Despite Growing Internet and Mobile Purchases
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 8 Research Sources












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