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Mobile Phones in Japan, Euromonitor International

  • December 2014
  • -
  • Euromonitor International
  • -
  • 25 pages

The mobile phone market overall slightly grew in 2014 to reach 40.5 million units, which is a similar trend to that seen in 2013. The continuous migration of consumers to smartphones is the key factor in mobile phones in Japan. The switch is largely driven by the strong demand for advanced technology embedded in smartphones, which serves multiple platforms such as communication, e-readers, imaging devices, navigation, online shopping and portable games. However, towards end of the review...

Euromonitor International's Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Japan, Euromonitor International
MOBILE PHONES IN JAPAN

December 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Sharp Corp in Consumer Electronics (japan)
Strategic Direction
Key Facts
Summary 1 Sharp Corp: Key Facts
Summary 2 Sharp Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sharp Corp: Competitive Position 2013
Toshiba Corp in Consumer Electronics (japan)
Strategic Direction
Key Facts
Summary 4 Toshiba Corp: Key Facts
Summary 5 Toshiba Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Toshiba Corp: Competitive Position 2013
Executive Summary
Consumer Electronics Still Struggles in Japan
4k TV Takes Off in Japan
Strong Growth of Tablets and Other Portable Computers Continue
Specialist Retailers Remains the Most Popular Distribution Channel in Japan
Key Trends and Developments
Abenomics Stimulates Consumer Spending
Retailers Combatting Unfavourable Market Conditions
New High-end Ce Products Attract Electronic Hobbyists
Wearable Electronics Products Started To Appear in Japan
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources












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