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Spirits in South Africa, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 39 pages

Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of years, such as Vanilla, Citron, Mango, Mandarin and Cherry Kran, other brands more recently met consumer demand for these products. Brandhouse Beverages introduced Smirnoff Kissed Caramel and Smirnoff Iced Cake in April 2013. Flavoured vodka has a lower ABV (30% vs standard 43%), and thus falls...

Euromonitor International's Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in South Africa, Euromonitor International
SPIRITS IN SOUTH AFRICA

September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Based on Benchmark Brand Being Mid-priced:
Based on Benchmark Brand Being Economy:
Based on Benchmark Brand Being Premium:
Based on Benchmark Brand Being Super-premium:
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 10 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 11 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 12 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 13 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 14 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 15 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 16 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 17 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 18 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Brandhouse Beverages (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 2 Brandhouse Beverages (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Brandhouse Beverages (Pty) Ltd: Competitive Position 2013
Douglas Green Bellingham (dgb) in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 4 Douglas Green Bellingham (DGB) (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 DGB (Pty) Ltd: Competitive Position 2013
Executive Summary
Alcoholic Drinks in South Africa Records Stable Volume Growth in 2013
Duty Hikes and Rising Costs Increase Prices in 2013
the South African Breweries Continues To Lead Alcoholic Drinks in South Africa in 2013
Leading Supermarket Retailers Continue To Expand Their Specialist Liquor Outlets in 2013
Volume Growth Will Be Curbed by Rising Costs Over the Forecast Period
Key Trends and Developments
Economic Pressure Continues To Impact the Performance of Alcoholic Drinks in South Africa
Premiumisation Trend Despite Constrained Disposable Incomes
Supermarket Retailers Play An Increased Role in the Distribution of Alcoholic Drinks in South Africa
Key New Product Launches
Summary 6 Key New Product Developments 2013
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources












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