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Super Premium Beauty and Personal Care in Poland

  • December 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

Polish consumers are increasingly interested in super premium beauty and personal care products. They are willing to spend more on super premium products as Poles valued the added-value formulae. Manufacturers focused on promoting products to meet different functional needs, such as anti-ageing or allergy prevention, which resulted in shifts from traditionally purchased products. Super premium beauty and personal care registered current retail value growth of 4% in 2015 – ahead of the CAGR of...

Euromonitor International's Super Premium Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Super Premium Baby and Child-Specific Products, Super Premium Bath and Shower, Super Premium Colour Cosmetics, Super Premium Deodorants, Super Premium Fragrances, Super Premium Haircare, Super Premium Hand Care, Super Premium Sets/Kits, Super Premium Skin Care, Super Premium Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Super Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Super Premium Beauty and Personal Care in Poland
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN POLAND
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2010-2014
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2011-2014
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2010-2015
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Executive Summary
Luxury Goods Records Positive Growth
Growth in Internet Retailing Has Strong Positive Impact on Luxury Goods Brands
Local Players Fall Well Behind International Companies
Specialist Retailers Dominate Distribution
Ongoing Growth Expected for Forecast Period
Key Trends and Developments
Stronger Economic Growth Fuels Sales of Luxury Goods
Smart Shopping Shapes Purchasing Behaviour of Affluent Consumers
Consumers Force Leading Players To Focus on Digital Marketing and Sales
Store-based Non-grocery Channels Dominate Luxury Goods in Poland
Distribution
Summary 1 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources












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