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  5. > CompetitiveWatch 2015: Firmenich: in the Global Flavor and Fragrance Indsutry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

This new report from VPGMarketResearch provides insightful analysis of Firmenich capabilities, goals and strategies in the global flavor and fragrance market.  The report presents a worldwide strategic overview of the flavor and fragrance market, including:


• Review of major geographic regions (USA, Europe, Asia).

• Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).

• Five-year sales forecasts by product category and geographic region.


The analysis of Firmenich includes:


• Major products and services, including fragrances (fine, technical), flavors,

  aroma chemicals (high-volume standard products, high-volume specialties,

  low-volume specialties), essential oils, and others.

• Know-how in chemical technology, biotechnology, aromacology and related fields.

• Sales force in the U.S., and other international markets.

• Major sales office locations.

• Distribution strategies.

• Major promotional tactics.

• Business goals and strategies, including internal expansion, acquisitions, and divestitures.

• Specific business, new product development and marketing objectives and strategies.

• Major strengths and weaknesses.

• Anticipated acquisitions, joint ventures and divestitures.


Contains 36 pages 2 tables

Table Of Contents

CompetitiveWatch 2015: Firmenich: in the Global Flavor and Fragrance Indsutry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
Firmenich: Global Challenges, Technological Capabilities, Marketing Tactics,
And Strategic Direction in the Flavor and Fragrance Industry
Table Of Contents
I. The Bimodal Trend
II. Consolidation
III. Major Geographic Regions
IV. Major Product Categories
A. Flavors
1. Beverages/Juices
2. Reaction Flavors
3. Sweets
4. Savory
5. Enzymes
6. Tobacco
7. Pharmaceuticals
8. Others
B. Fragrances
1. Detergents and Soaps
2. Fine Fragrances
3. Cosmetics
4. Household Products
5. Other
C. Aroma Chemicals
1. Synthetic Fragrance Chemicals
2. Synthetic Flavor Chemicals
D. Essential Oils
E. Strategic Directions
- Business goals and strategies, including internal expansion, acquisitions, and divestitures.
- Specific business, new product development and marketing objectives and strategies.
- Major strengths and weaknesses.
- Anticipated acquisitions, joint ventures and divestitures.
F. Marketing Tactics
- Sales force estimates by country
- Major sales office locations
- Distribution strategies
- Promotional tactics.

G. Technological Know-How

- Products and services, including fragrances (fine, technical), flavors, aroma chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others
- Know-how in chemical technology, biotechnology, aromacology and related fields.

List of Tables
Table 1: World Flavor and Fragrance Market
Forecast by Geographic Region
Table 2: World Flavor and Fragrance Market
Forecast by Product Category

View This Report »

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