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  5. > 2015 CompetitiveWatch: Smith & Nephew in the Global Orthopedics Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

A strategic assessment of Smith & Nephew, one of the world’s leading orthopedics companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global orthopedics market.

Table of Contents

Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction

List of Tables

Smith & Nephew Sales and Operating Profit Growth
Smith & Nephew Sales by Business Segment
Smith & Nephew Sales Growth by Business Segment                            
Smith & Nephew Operating Profit by Business Segment                                 
Smith & Nephew Operating Profit Growth by Business Segment           
Smith & Nephew Sales Growth by Geographic Region

Contains 72 pages and 7 tables

A strategic assessment of Smith & Nephew, one of the world’s leading orthopedics companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global orthopedics market.

Table of Contents

Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction

List of Tables

Smith & Nephew Sales and Operating Profit Growth
Smith & Nephew Sales by Business Segment
Smith & Nephew Sales Growth by Business Segment                            
Smith & Nephew Operating Profit by Business Segment                                 
Smith & Nephew Operating Profit Growth by Business Segment           
Smith & Nephew Sales Growth by Geographic Region

Contains 72 pages and 7 tables

Table Of Contents

2015 CompetitiveWatch: Smith and Nephew in the Global Orthopedics Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
SMITH and NEPHEW
Henron House
15 Adam Street
London WC2N 6LA
United Kingdom
Table of Contents
Page
I. Executive Summary .......................................... 1
II. Business Organization ........................................ 9
III. Senior Management ......................................... 16
IV. Facilities and Employees ..................................... 22
V. Technological Know-How .................................... 25
VI. Product Portfolio ........................................... 29
VII. Marketing Tactics .......................................... 46
VIII. Sales and Profit Growth ...................................... 51
IX. RandD Expenditures and Major Programs ......................... 59
X. Collaborative Arrangements .................................. 61
XI. Strategic Direction .......................................... 68


List of Tables
Table 1: Smith and Nephew Sales by Major Product Segment
Table 2: Smith and Nephew Sales and Operating Profit Growth
Table 3: Smith and Nephew Sales Growth by Product Segment
Table 4: Smith and Nephew Orthopedics Sales by
Geographic Region
Table 5: Smith and Nephew Orthopedic Implant Sales by
Geographic Region
Table 6: Smith and Nephew Trauma Product Sales by Geographic
Region
Table 7: Smith and Nephew Endoscopy Product Sales by
Geographic Region

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