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  3. > 2015 CompetitiveWatch: Synthes in the Global Orthopedics Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

A strategic assessment of Synthes, one of the world’s leading orthopedics companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global orthopedics market.

Table of Contents

Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction

List of Tables

Synthes Sales and Operating Profit Growth
Synthes Sales by Geographic Region
Synthes Sales by Product Group

Contains 55 pages and 3 tables

A strategic assessment of Synthes, one of the world’s leading orthopedics companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global orthopedics market.

Table of Contents

Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction

List of Tables

Synthes Sales and Operating Profit Growth
Synthes Sales by Geographic Region
Synthes Sales by Product Group

Contains 55 pages and 3 tables

Table Of Contents

2015 CompetitiveWatch: Synthes in the Global Orthopedics Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
SYNTHES
AO Center
Clavadelerstasse
CH-7270 Davos Platz
Switzerland
Table of Contents
Page
I. Executive Summary .......................................... 1
II. Business Organization ........................................ 8
III. Senior Management ......................................... 14
IV. Facilities and Employees ..................................... 16
V. Technological Know-How .................................... 20
VI. Product Portfolio ........................................... 22
VII. Marketing Tactics .......................................... 37
VIII. Sales and Profit Growth ...................................... 42
IX. RandD Expenditures and Major Programs ......................... 46
X. Collaborative Arrangements .................................. 48
XI. Strategic Direction .......................................... 50


List of Tables
Table 1: Synthes Sales and Operating Profit Growth
Table 2: Synthes Sales by Geographic Region
Table 3: Synthes Sales by Product Group

View This Report »

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Orthopedics

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