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  3. > CompetitiveWatch 2015: Mars in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. 
This new report from VPG provides strategic assessment of Mar's technological know-how, marketing tactics and strategic directions in the global food and beverage market.

SECTION I: TECHNOLOGICAL KNOW-HOW


SECTION II: MARKETING TACTICS


SECTION III: STRATEGIC DIRECTION

Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. 
This new report from VPG provides strategic assessment of Mar's technological know-how, marketing tactics and strategic directions in the global food and beverage market.

SECTION I: TECHNOLOGICAL KNOW-HOW


SECTION II: MARKETING TACTICS


SECTION III: STRATEGIC DIRECTION

Table Of Contents

CompetitiveWatch 2015: Mars in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
TABLE OF CONTENTS
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION

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