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  5. > CompetitiveWatch 2015: SabMiller in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. 
This new report from VPG provides strategic assessment of SabMiller's technological know-how, marketing tactics and strategic directions in the global food and beverage market.

SECTION I: TECHNOLOGICAL KNOW-HOW


SECTION II: MARKETING TACTICS


SECTION III: STRATEGIC DIRECTION

Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. 
This new report from VPG provides strategic assessment of SabMiller's technological know-how, marketing tactics and strategic directions in the global food and beverage market.

SECTION I: TECHNOLOGICAL KNOW-HOW


SECTION II: MARKETING TACTICS


SECTION III: STRATEGIC DIRECTION

Table Of Contents

CompetitiveWatch 2015: SabMiller in the Global Food and Beverage Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction
Table of Contents

I. Introduction
II. Worldwide Market and Technology Overview

A. Lymphocyte Subclassification CD4/CD8/CD34
° Instrumentation and Reagent Test Kits
* BD
* Beckman Coulter/Danaher
* T Cells Diagnostics
B. CD34
C. Other Cell Markers
D. Instrumentation Review
1. Hematology Analyzers
a. Overview
° Electrical Aperture-Impedance Analyzers
° Light Scatter Analyzers
b. System Review
° Abbott
° Beckman Coulter/Danaher
° Biocode Hycel
° Drew-Scientific
° Horiba
° Menarini
° Nihon Kohden
° Siemens
° Sysmex
2. Flow Cytometers
a. Introduction
b. System Overview
° Becton Dickinson
° Beckman Coulter/Danaher
E. Current Market Needs and Future Demand
For Hematology Analyzers
F. Reagents and Controls

G. Current and Emerging Technologies
1. Information Technologies
2. Automation and Robotics
3. Lasers
4. Artificial Intelligence
5. Monoclonal Antibodies
6. Molecular Diagnostics
7. Microdrop Technology
III. France : Forecasts by Test and Market Segment

IV. Germany : Forecasts by Test and Market Segment
V. Italy : Forecasts by Test and Market Segment

VI. Spain : Forecasts by Test and Market Segment

VII. U.K. : Forecasts by Test and Market Segment

VIII. Alternative Market Penetration Strategies
A. Internal Development
B. Collaborative Arrangements
C. University Contracts
D. Distribution Strategies for the Decentralized
Testing Markets
1. Four Marketing Approaches
2. Product Complexity Factor
3. Customer Preference Factor
4. Established Suppliers
5. Emerging Suppliers
6. Major Types of Distributors
7. Market Segmentation Factor

IX. Potential Market Entry Barriers and Risks
A. Market Maturity
B. Cost Containment
C. Competition
D. Technological Edge and Limitations
E. Patent Protection
F. Regulatory Constraints
G. Decentralized Testing Market Challenges
X. Competitive Assessments
° Abbott
° Agilent Technologies
° Beckman Coulter/Danaher
° Becton Dickinson
° Bio-Rad
° CellaVision
° Horiba
° Iris/Danaher
° Nihon Kohden
° Ortho-Clinical Diagnostics
° Roche
° Siemens
° Sysmex

XI. Appendix: Major Universities and Research
Centers Developing Hematology/Flow Cytometry
Technologies and Applications



LIST OF TABLES

France, Hospital Laboratories Estimated
Cell Surface Marker Test Volume
France, Commercial/Private Laboratories Estimated
Cell Surface Marker Test Volume
France, Flow Cytometry Consumables Market
By Major Supplier
France, Flow Cytometry Instrument Market
By Major Supplier
France, Flow Cytometry Diagnostics Market
By Major Supplier
Germany, Hospital Laboratories Estimated
Cell Surface Marker Test Volume
Germany, Flow Cytometry Consumables Market
By Major Supplier
Germany, Flow Cytometry Instrument Market
By Major Supplier
Germany, Flow Cytometry Diagnostics Market
By Major Supplier
Italy, Hospital Laboratories Estimated
Cell Surface Marker Test Volume
Italy, Commercial/Private Laboratories Estimated
Cell Surface Marker Test Volume
Italy, Flow Cytometry Consumables Market
By Major Supplier
Italy, Flow Cytometry Instrument Market
By Major Supplier
Italy, Flow Cytometry Diagnostics Market
By Major Supplier


LIST OF TABLES (Continue)
Spain, Hospital Laboratories Estimated
Cell Surface Marker Test Volume
Spain, Commercial/Private Laboratories Estimated
Cell Surface Marker Test Volume
Spain, Ambulatory Care Center Estimated
Cell Surface Marker Test Volume
Spain, Flow Cytometry Consumables Market
By Major Supplier
Spain, Flow Cytometry Instrument Market
By Major Supplier
Spain, Flow Cytometry Diagnostics Market
By Major Supplier
U.K., Hospital Laboratories Estimated
Cell Surface Marker Test Volume
U.K., Commercial/Private Laboratories Estimated
Cell Surface Marker Test Volume
U.K., Flow Cytometry Consumables Market
By Major Supplier
U.K., Flow Cytometry Instrument Market
By Major Supplier
U.K., Flow Cytometry Diagnostics Market
By Major Supplier

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