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  4. > Plasticizers Market by Type, Sub-Type (DOP, DINP/DIDP, DOTP, Bio-Based, & Others) & Geography - Trends and Forecasts to 2019

A plasticizer is a chemical substance which when added to a plastic or a material, produces a product which imparts softness, viscosity, flexibility, and makes it easier to handle. Plasticizers are the most common additives employed in the plastic industry. They are also usually cheaper as compared to the other additives employed in polymer processing. Plasticizers are basically divided into phthalates & non-phthalates. Further phthalates are sub-divided into low & high phthalates. Non-phthalates include adipates, terephthalates, benzoates, and bio-based plasticizers. Further on the basis of their types, plasticizers are sub-divided into DOP, DINP/DIDP, DOTP, bio-based, and others that include various phthalates and non-phthalates such as plasticizers DBP, BBP, DEP, DPHP, DIUP, DOA, DINCH and TOTM.

The consumption trend of plasticizers varies from region to region depending upon its various types. For instance, the consumption trend in Asia-Pacific represents a mix of all the plasticizers. The Asia-Pacific is the biggest consumer of low phthalates especially DOP, which is mainly due to lack of legislative initiatives and due to increasing PVC demand in the region. Additionally, the consumption of high phthalates and non-phthalates is also prominent in the region. The region is the biggest and the fastest growing market after RoW for plasticizers, consuming more than 50.0% the total global volume in 2013. The scenario is different in Europe, as non-phthalates and certain high phthalates are dominant in Europe, which is mainly due to the stringent norms and regulations in the region. On the other hand, demand in North America is increasing for DOTP and bio-based non-phthalates as an alternative for low phthalates. Also on the basis of countries, China, Japan, India U.S., and Germany, are the major consumers of plasticizers, with China being at the forefront.

Among the types, although the low phthalates held the largest share of the total volume of plasticizers in 2013, the penetration of plasticizers in the non-phthalates segment is anticipated to grow at a notable pace on account of the looming regulatory changes. Currently, the demand of plasticizers is dominated by the DOP segment that consumed nearly 50.0% of the total plasticizers demanded in 2013, but this demand is projected to decline in the coming few years due to increasing environment and health concerns associated with its exposure. DOTP is expected to be the strongest growth areas of plasticizers in the near future, due to its excellent toxicological profile, and as a direct replacement for DOP & DINP in many applications due to its low volatility.
The key factors driving the industry are identified as growing demand in Asia-Pacific, escalating PVC demand, and development of high & non-phthalates, while emergence of bio-based plasticizers is identified as the major opportunity in the market.

This study on plasticizers market estimates the demand and value for plasticizers and projects the same by 2019. As a part of quantitative analysis, the study segments the market by type & by sub-type at a country and global level, with the current market estimation and forecast till 2019. The countries covered in the report are the U.S., Canada, Mexico, China, Japan, Taiwan, South Korea, India, Thailand, Indonesia, Germany, Russia, Italy, Turkey, France, Poland, Saudi Arabia and Brazil.

Further, as a part of qualitative analysis, the research provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, and key issues in the market. It also includes the company profiling and competitive strategies adopted by major market players, including BASF SE (Germany), ExxonMobil Corporation (U.S.), Eastman Chemical Company (U.S.), Evonik Industries AG (Germany), LG Chem Ltd. (South Korea), Aekyung Petrochemical Co. Ltd (South Korea), UPC Technology Corporation (Taiwan), and Nan Ya Plastics Corporation (Taiwan).


Table Of Contents

Plasticizers Market by Type, Sub-Type (DOP, DINP/DIDP, DOTP, Bio-Based, and Others) and Geography - Trends and Forecasts to 2019
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY and PRICING 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET CRACKDOWN and DATA TRIANGULATION 21
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY DATA FROM SECONDARY SOURCE 22
2.3.2 KEY DATA FROM PRIMARY SOURCES 22
2.3.3 ASSUMPTIONS 23
2.3.3.1 Key industry insights 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 PLASTICIZERS MARKET- PRODUCT SEGMENTS 28
4.2 PLASTICIZERS- TOP THREE MARKETS 28
4.3 MARKET SHARE (VOLUME), BY COUNTRY 29
4.4 PLASTICIZERS MARKET- BY SUB-TYPES 29
4.5 PRODUCT GROWTH MATRIX 30
4.6 LIFE CYCLE ANALYSIS, BY REGION 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Growing Demand in Asia-Pacific 34
5.2.1.2 Escalating PVC Demand 35
5.2.1.3 Development of High phthalates and Non-phthalates 36
5.2.2 RESTRAINTS 36
5.2.2.1 Declining DOP Market 36
5.2.2.2 Debt Crisis in Europe and Slow Economic Recovery in North America 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Emergence of Bio-based Plasticizers 37
5.3 KEY ISSUES 38
5.3.1 UNCERTAIN LOW PHTHALATE DEMAND IN ASIA 38
5.3.2 SHRINKING GROUNDS FOR SMALL CAPACITY PLANTS 38
5.4 WINNING IMPERATIVES 39
5.4.1 BACKWARD INTEGRATION 39
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER'S FIVE FORCES ANALYSIS 41
6.3.1 THREAT 0F NEW ENTRANTS 41
6.3.2 THREAT OF SUBSTITUTES 42
6.3.3 BARGAINING POWER OF BUYERS 42
6.3.4 BARGAINING POWER OF SUPPLIERS 42
6.3.5 DEGREE OF COMPETITION 42
6.4 REGULATORY FRAMEWORK 43
6.5 RAW MATERIAL ANALYSIS 43
6.5.1 PHTHALIC ANHYDRIDE 43
6.5.2 2-ETHYLHEXANOL 43
6.5.3 SYNGAS 44
6.5.4 ISONONANOL 44
7 PLASTICIZERS MARKET, BY TYPE 45
7.1 INTRODUCTION 46
7.2 LOW PHTHALATES 47
7.3 HIGH PHTHALATES 48
7.4 NON-PHTHALATES 50
8 PLASTICIZERS MARKET, BY SUB-TYPE 52
8.1 INTRODUCTION 53
8.2 DIOCTYL PHTHALATE (DOP) 53
8.3 DIISONONYL PHTHALATE (DINP)/DIISODECYL PHTHALATE (DIDP) 55
8.4 DIOCTYL TEREPHTHALATE (DOTP) 56
8.5 BIO-BASED PLASTICIZERS 57
8.6 OTHER PLASTICIZERS 58

9 PLASTICIZERS MARKET, BY REGION 59
9.1 INTRODUCTION 60
9.2 ASIA-PACIFIC 62
9.2.1 CHINA 64
9.2.2 JAPAN 66
9.2.3 INDIA 67
9.2.4 SOUTH KOREA 69
9.2.5 TAIWAN 71
9.2.6 THAILAND 73
9.2.7 INDONESIA 74
9.3 EUROPE 76
9.3.1 GERMANY 78
9.3.2 ITALY 80
9.3.3 TURKEY 82
9.3.4 FRANCE 83
9.3.5 RUSSIA 85
9.3.6 POLAND 87
9.4 NORTH AMERICA 88
9.4.1 U.S. 90
9.4.2 CANADA 93
9.4.3 MEXICO 94
9.5 ROW 96
9.5.1 BRAZIL 97
9.5.2 SAUDI ARABIA 99
10 COMPETITIVE LANDSCAPE 101
10.1 INTRODUCTION 101
10.2 COMPETITIVE SITUATION AND TRENDS 102
10.2.1 OVERVIEW 102
10.2.2 EXPANSION ACTIVITIES: THE MOST PREVALENT GROWTH STRATEGY 103
10.2.3 NORTH AMERICA and EUROPE: KEY REGIONS FOR MARKET PLAYERS 103
10.2.4 EASTMAN CHEMICAL COMPANY AT THE FOREFRONT IN TERMS OF DEVELOPMENT ACTIVITIES 104

11 COMPANY PROFILES 106
(Overview, Financial*, Products and Services, Strategy, and Developments)
11.1 INTRODUCTION 106
11.2 UPC TECHNOLOGY CORPORATION 107
11.3 EXXONMOBIL CORPORATION 110
11.4 BASF SE 113
11.5 NAN YA PLASTICS CORPORATION 116
11.6 AEKYUNG PETROCHEMICAL CO. LTD. 118
11.7 SHANDONG QILU PLASTICIZERS CO. LTD. 120
11.8 EASTMAN CHEMICAL COMPANY 121
11.9 LG CHEM LTD. 124
11.10 EVONIK INDUSTRIES AG 126
11.11 SHANDONG HONGXIN CHEMICALS CO. LTD. 128
*Details might not be captured in case of unlisted companies
12 APPENDIX 129
12.1 DISCUSSION GUIDE 129
12.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 132
12.3 AVAILABLE CUSTOMIZATIONS 132
12.4 RELATED REPORTS 133

LIST OF TABLES

TABLE 1 IMPACT OF GLOBAL PLASTICIZERS MARKET DRIVERS (2014-2019) 34
TABLE 2 CHINA: REAL GDP 34
TABLE 3 CHINA: EXPECTED PLANT CAPACITIES 35
TABLE 4 PVC MARKET SIZE, BY REGION, 2012-2019 (KT) 35
TABLE 5 IMPACT OF PLASTICIZERS MARKET RESTRAINTS (2014-2019) 36
TABLE 6 IMPACT OF GLOBAL PLASTICIZERS MARKET OPPORTUNITIES 37
TABLE 7 FEW BIO-BASED PLASTICIZERS PRODUCERS FOR PVC 37
TABLE 8 LOW PHTHALATES MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 48
TABLE 9 HIGH PHTHALATES MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 49
TABLE 10 TYPES OF NON-PHTHALATE PLASTICIZERS 50
TABLE 11 NON PHTHALATES MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 51
TABLE 12 DOP MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 54
TABLE 13 DINP/DIDP MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 55
TABLE 14 DOTP MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 57
TABLE 15 BIO-BASED PLASTICIZERS MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 58
TABLE 16 OTHER PLASTICIZERS MARKET SIZE (KILOTONS) and ($MILLION), 2012-2019 58
TABLE 17 PLASTICIZERS MARKET SIZE, BY REGION, 2012-2019 (KT) 61
TABLE 18 PLASTICIZERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 61
TABLE 19 ASIA-PACIFIC: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 63
TABLE 20 ASIA-PACIFIC: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 63
TABLE 21 CHINA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 64
TABLE 22 CHINA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 64
TABLE 23 CHINA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 65
TABLE 24 CHINA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 65
TABLE 25 JAPAN: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 66
TABLE 26 JAPAN: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 66
TABLE 27 JAPAN: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 67
TABLE 28 JAPAN: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 67
TABLE 29 INDIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 68
TABLE 30 INDIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 68
TABLE 31 INDIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 69
TABLE 32 INDIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 69
TABLE 33 SOUTH KOREA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 70
TABLE 34 SOUTH KOREA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 70
TABLE 35 SOUTH KOREA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 70
TABLE 36 SOUTH KOREA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE,
2012-2019 ($MILLION) 71
TABLE 37 TAIWAN: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 71
TABLE 38 TAIWAN: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 72
TABLE 39 TAIWAN: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 72
TABLE 40 TAIWAN: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 72
TABLE 41 THAILAND: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 73
TABLE 42 THAILAND: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 73
TABLE 43 THAILAND: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 74
TABLE 44 THAILAND: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 74
TABLE 45 INDONESIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 75
TABLE 46 INDONESIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 75
TABLE 47 INDONESIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 75
TABLE 48 INDONESIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 76
TABLE 49 EUROPE: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 77
TABLE 50 EUROPE: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 78
TABLE 51 GERMANY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 78
TABLE 52 GERMANY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 79
TABLE 53 GERMANY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 79
TABLE 54 GERMANY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 80
TABLE 55 ITALY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 80
TABLE 56 ITALY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 81
TABLE 57 ITALY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 81
TABLE 58 ITALY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 81
TABLE 59 TURKEY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 82
TABLE 60 TURKEY: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 82
TABLE 61 TURKEY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 83
TABLE 62 TURKEY: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 83
TABLE 63 FRANCE: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 84
TABLE 64 FRANCE: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 84
TABLE 65 FRANCE: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 84
TABLE 66 FRANCE: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 85
TABLE 67 RUSSIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 85
TABLE 68 RUSSIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 86
TABLE 69 RUSSIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 86
TABLE 70 RUSSIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 86
TABLE 71 POLAND: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 87
TABLE 72 POLAND: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 87
TABLE 73 POLAND: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 88
TABLE 74 POLAND: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 88
TABLE 75 NORTH AMERICA: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 90
TABLE 76 NORTH AMERICA: PLASTICIZERS MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 90
TABLE 77 U.S.: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 91
TABLE 78 U.S.: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 91
TABLE 79 U.S.: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 92
TABLE 80 U.S.: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 92
TABLE 81 CANADA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 93
TABLE 82 CANADA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 93
TABLE 83 CANADA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 94
TABLE 84 CANADA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 94
TABLE 85 MEXICO: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 95
TABLE 86 MEXICO: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 95
TABLE 87 MEXICO: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 95
TABLE 88 MEXICO: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 96
TABLE 89 ROW: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 96
TABLE 90 ROW: PLASTICIZERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 97
TABLE 91 BRAZIL: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 97
TABLE 92 BRAZIL: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 98
TABLE 93 BRAZIL: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 98
TABLE 94 BRAZIL: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 98
TABLE 95 SAUDI ARABIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 99
TABLE 96 SAUDI ARABIA: PLASTICIZERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 99
TABLE 97 SAUDI ARABIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 (KT) 100
TABLE 98 SAUDI ARABIA: PLASTICIZERS MARKET SIZE, BY SUB-TYPE, 2012-2019 ($MILLION) 100

LIST OF FIGURES

FIGURE 1 PLASTICIZERS MARKET SEGMENTATION, BY SUB-TYPE 15
FIGURE 2 PLASTICIZERS MARKET HIERARCHY 15
FIGURE 3 PLASTICIZERS MARKET: RESEARCH METHODOLOGY 18
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 6 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, and REGION 21
FIGURE 7 PLASTICIZERS MARKET SNAPSHOT, BY SUB-TYPE (2014 VS. 2019): TOP TWO SEGMENTS COVER THREE-FOURTHS OF THE MARKET VOLUME 24
FIGURE 8 PLASTICIZERS MARKET RANKING, BY COUNTRY, 2013 25
FIGURE 9 PLASTICIZERS MARKET SHARE (VOLUME), 2013 25
FIGURE 10 ATTRACTIVE MARKET OPPORTUNITIES IN THE PLASTICIZERS MARKET 27
FIGURE 11 NON-PHTHALATE PLASTICIZERS PROJECTED TO BE THE FASTEST-GROWING TYPE, 2014-2019 28
FIGURE 12 CHINA IS THE KEY CONSUMER WHILE DOP IS THE LARGEST SUB-TYPE FOR PLASTICIZERS (2013) 28
FIGURE 13 CHINA COMMANDS OVER ONE-FOURTH OF THE MARKET (2013) 29
FIGURE 14 DOP AND DINP/DIDP SEGMENTS COLLECTIVELY ACCOUNT FOR MORE THAN HALF OF THE MARKET SIZE 29
FIGURE 15 DOTP AND BIO-BASED NON-PHTHALATE SEGMENTS UNRAVEL NEW REVENUE POCKETS IN THE MARKET 30
FIGURE 16 ROW MARKET MAY SOON EXPERIENCE RAPID GROWTH 31
FIGURE 17 INCREASING DEMAND FROM EMERGING MARKETS IS EXPECTED TO DRIVE PLASTICIZERS MARKET 33
FIGURE 18 BACKWARD INTEGRATION: RAW MATERIALS ADDING SIGNIFICANT COST TO THE FINAL PRODUCT 39
FIGURE 19 OVERVIEW OF PLASTICIZERS VALUE CHAIN 40
FIGURE 20 PORTER'S FIVE FORCES ANALYSIS OF THE PLASTICIZERS MARKET 41
FIGURE 21 TYPES OF PLASTICIZERS 46
FIGURE 22 NON-PHTHALATE PLASTICIZERS TO HAVE THE HIGHEST GROWTH IN THE PLASTICIZERS MARKET (2014-2019) 46
FIGURE 23 NON-PHTHALATES and HIGH PHTHALATES WITNESSED TO GROW AT A CONSIDERABLE PACE AS SUBSTITUTES FOR LOW PHTHALATES 47
FIGURE 24 ASIA-PACIFIC AT THE FOREFRONT IN TERMS OF CONSUMPTION OF LOW PHTHALATES 48
FIGURE 25 STRINGENT REGULATIONS and ENVIRONMENTAL AWARENESS TO PUSH THE DEMAND FOR NON-PHTHALATES GLOBALLY 50
FIGURE 26 DOTP IS THE FASTEST GROWING SEGMENT BEING CLOSELY FOLLOWED BY BIO-BASED SEGMENT 53
FIGURE 27 COUNTRIES IN ASIA-PACIFIC DOMINATE THE DOP CONSUMPTION , LED BY CHINA 54
FIGURE 28 CHINA IS THE LARGEST CONSUMER OF DINP/DIDP 55
FIGURE 29 CHINESE CONSUMPTION FOR DOTP IS PROJECTED TO ALMOST DOUBLE IN THE NEXT FIVE YEARS (2014-2019) 56
FIGURE 30 U.S. AT THE FOREFRONT IN TERMS OF CONSUMPTION OF BIO-BASED PLASTICIZERS 57
FIGURE 31 REGIONAL SNAPSHOT-RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOTS (2014-2019) 60
FIGURE 32 INDIA AND BRAZIL-AN ATTRACTIVE DESTINATION FOR MAJOR TYPE 60
FIGURE 33 ASIA-PACIFIC PLASTICIZERS MARKET SNAPSHOT- CHINA IS THE MOST LUCRATIVE MARKET (2012-2019) 62
FIGURE 34 DOTP IS WITNESSED TO BE THE FASTEST GROWING MARKET IN EUROPE
(2014-2019) 77
FIGURE 35 U.S. IS THE KEY MARKET FOR THE PLASTICIZERS MARKET IN NORTH AMERICA 89
FIGURE 36 COMPANIES ADOPTED EXPANSION ACTIVITIES AS THE KEY GROWTH STRATEGY FROM 2011-2014 101
FIGURE 37 YEARLY MARKET DEVELOPMENTS MATRIX: 2013 WITNESSED THE MAXIMUM NUMBER OF DEVELOPMENTS 102
FIGURE 38 BATTLE FOR MARKET SHARE: EXPANSION ACTIVITIES WAS AT THE FOREFRONT 103
FIGURE 39 PLASTICIZERS MARKET: GROWTH STRATEGIES, BY REGION, 2011-2014 104
FIGURE 40 PLASTICIZERS: MARKET ACTIVITY SHARE, BY LEADING MARKET PARTICIPANTS, 2011-2014 105
FIGURE 41 MARKET REACH OF THE KEY COMPANIES, BY REGION 106
FIGURE 42 UPC TECHNOLOGY CORPORATION.: BUSINESS OVERVIEW 107
FIGURE 43 UPC TECHNOLOGY CORPORATION.: SWOT ANALYSIS 108
FIGURE 44 EXXON MOBIL CORPORATION.: BUSINESS OVERVIEW 110
FIGURE 45 EXXONMOBIL CORPORATION: SWOT ANALYSIS 111
FIGURE 46 BASF SE: BUSINESS OVERVIEW 113
FIGURE 47 BASF SE.: SWOT ANALYSIS 114
FIGURE 48 NAN YA PLASTICS CORPORATION: BUSINESS OVERVIEW 116
FIGURE 49 NAN YA PLASTICS CORPORATION: SWOT ANALYSIS 117
FIGURE 50 AEKYUNG PETROCHEMICAL CO. LTD: SWOT ANALYSIS 119
FIGURE 51 EASTMAN CHEMICAL COMPANY: BUSINESS OVERVIEW 121
FIGURE 52 LG CHEM LTD.: BUSINESS OVERVIEW 124
FIGURE 53 EVONIK INDUSTRIES AG: BUSINESS OVERVIEW 126

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