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  4. > Malaysia Telecom Market Landscape 2014 : Mobile Data Services and Other Emerging Services will Drive the Malaysian Telecom Market

Key Findings

•Malaysian mobile services market subscriber (subs) grew by x % in 2013 to reach x million, and total mobile service revenues grew by x % to $ x billion.
•The mobile services market is dominated by the top x carriers – Celcom, Maxis and DiGi, together contributing more than x % of the subs market share.
•During the year, Maxis lost its subs market leadership to Celcom, as it lost x million subs. The loss is attributed to the removal of non-active and non-revenue generating prepaid subs.
•U Mobile is the fastest growing player in the Malaysia in terms of mobile subs, as it targets internet-savvy youth with a fast lifestyle and working adults segment.
•Mobile data services drove the overall market revenues; while traditional voice and SMS revenues declined during the year. This is attributed to the proliferation of smart device and high adoption of OTT applications.
•Malaysian broadband subscribers marginally declined by x % in 2013 to x million; however the household broadband penetration increased from x % to x %.
•Telkom Malaysia leads the broadband services market with x % of the total broadband subs market share; and has x % subs market share for Fixed broadband.

CEO’s Perspective

Non-voice services will drive the overall mobile services revenue in future.
To boost data services, mobile network operators invest in infrastructure to enhance the 3G & 4G footprint and overall user experience.
Adoption of OTT applications will continue to impact the traditional Voice & SMS service revenue.
Mobile network operators are leveraging MVNOs channel to address the untapped and niche segments, and improve network utilization.
Telecom services contribution to the overall Malaysian GDP will continue to increase.
IoT/M2M and Digital will open up new revenue stream for the mobile operators, as business model and services mature.

Market Scope

•With 2013 as the base year, the study offers historical perspective of the telecom market in Malaysia from 2008 and 2013, and provides forecast from 2014 to 2018.
•As part of the Telecommunication services, the research report includes analysis on Malaysian Mobile and Broadband segments, and excludes Fixed-line and Enterprise telephony segments.
•Malaysia broadband services market has not been covered in detail.

Key Questions this Study will Answer

What is the current state of Malaysian mobile services market?
What was the mobile subscriber and revenue growth for 2013?
How did the voice and non-voice segments perform during 2013?
What are the key market drivers and restraints for the Malaysian mobile industry?
What are the key trends in the market, and market forecast till 2018?

Table Of Contents

Malaysia Telecom Market Landscape 2014 : Mobile Data Services and Other Emerging Services will Drive the Malaysian Telecom Market
Executive Summary 3
Malaysian Telecommunications Market Overview 8
Mobile Services Market ---
• Drivers and Restraints 15
• Forecasts and Trends 21
• Market Share and Competitive Analysis 29
• Mobile Services Market Analysis 34
Broadband Services Market ---
• Market Share and Competitive Analysis 45
• Broadband Services Market Analysis 47
The Last Word 51
Appendix 54

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