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Cold Drinks Market in India : a snapshot

  • January 2015
  • 8 pages
  • Madras Consultancy Group
Report ID: 2609716

Summary

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India has taken to cold drinks in a big way and the demand for cold drinks is witnessing growth at a fast pace especially among younger section of the population. Cold drinks sector has a large presence of multinational companies as well as established domestic players and is characterized by heavy investment in marketing and advertisements. Though India is a tropical country with long summers, consumption of carbonated beverages stands at roughly 5-6 bottles per year. Players are trying to penetrate rural markets by offering low priced unit sized packaging formats.

This note on Cold Drinks Market in India has been prepared through extensive secondary research supported by detailed analysis and focuses on market details, major players, recent developments and key drivers of the Cold Drinks Market in India.

This report can be used as an “Information & Management Tool” and senior managers, can also use this report for making presentations to internal audiences, customers, collaborators and channel partners

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ref:plp2015

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