1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > The Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE

Mobile network operators are concerned about whether the benefits of owning public Wi-Fi networks outweigh the costs as LTE adoption increases. This Viewpoint addresses these concerns by providing insights into forecasts for volumes of public Wi-Fi data traffic worldwide and consumer behaviour, and suggests strategies to monetise public Wi-Fi networks.

Table Of Contents

The Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE
Table of contents
About this report
Executive summary
The volume of public Wi-Fi data is, and will be, dwarfed by private Wi-Fi and mobile data, but it can act as a companion to mobile networks
Public Wi-Fi offloading varies by country - only a handful of countries have high public Wi-Fi usage owing to country-specific dynamics
The extent to which public Wi-Fi occupies a significant role depends on externalities beyond MNOs' control
China is exceptional in terms of Wi-Fi usage - public Wi-Fi data traffic far exceeds that of mobile data
China Mobile: Over-aggressive deployment of Wi-Fi to shield TD-SCDMA technology has led to high cannibalisation of mobile data revenue
Public Wi-Fi usage in the UK is high because of the many hotspots deployed via fixed-line operators, pay-TV providers, ISPs and MNOs
Government initiatives (Wireless@SG) in Singapore and cable companies in the USA are major public Wi-Fi providers - MNOs are absent
The volume of traffic offloaded onto public Wi-Fi is low even in developed markets with high volumes of mobile traffic and strong Wi-Fi coverage
Public Wi-Fi will be in relative decline in all advanced markets by 2017
Higher data quotas and higher speeds provided by LTE can potentially incentivise consumers to use LTE instead of Wi-Fi
Primary surveys show that LTE users use proportionately less Wi-Fi than 3G users, but the decline appears to be coming mostly from public Wi-Fi
EE suggests that its 4G customers are using 4G instead of slow Wi-Fi, but only for shorter sessions and specific services
Four main types of Wi-Fi business models exist, but only one category (proactive public Wi-Fi deployment) will be affected by pervasive LTE
Proactive Wi-Fi operators have applied the following revenue streams for direct Wi-Fi monetisation, but revenue is under pressure from LTE
In order to combat the risk of declining public Wi-Fi traffic and revenue, proactive Wi-Fi operators should explore new revenue streams
Key recommendations for proactive public Wi-Fi operators to ensure that their Wi-Fi deployments remain relevant and valuable
About the authors and Analysys Mason

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"The volume of wireless network data traffic in emerging Asia–Pacific is expected to grow over nine times between 2015 and 2020, driven primarily by increasing data usage in China." report banner 4G ...

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"Operators can take advantage of growing high-speed broadband demand by rolling out NGA broadband infrastructure that justifies a price increase." Telecoms revenue in Western Europe will continue to decline ...

The North America telecoms market: trends and forecasts 2016–2021

The North America telecoms market: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • October 2016
  • by Analysys Mason

Telecoms revenue in North America will grow between 2016 and 2021 (despite intensifying competition in the US mobile market), due to growth in fixed broadband spending driven by NGA roll-out. This report ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.