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Review of the Dairy, Egg, and Meat Product Market in Asia-Pacific : Rapid Market Insight Series

  • December 2014
  • 17 pages
  • Frost & Sullivan
Report ID: 2619879


Table of Contents

Market Overview

- Total revenue of the Asia-Pacific (APAC) dairy, egg, and meat products market was valued at $ x billion in 2014.
- Consistent demand from APAC for high-quality milk products, along with a preferential change from milk powders to dairy, makes dairy a dominant segment. Constant growth of the cheese, butter, and ice cream segments drives the market.
- Low cost, high protein content and the acceptance by the vegetarian population makes egg and egg-based products the most attractive animal protein. Moreover, most countries promote the consumption of eggs.
- The most attractive opportunities are in China, India, and Singapore.

Definition and Segmentation

- The study focuses on the APAC dairy, egg, and meat products market. The base year is 2014 and the forecast period is 2015–2020.
- Market size is calculated based on the total market revenue.
- Segments include:
o The dairy segment, which includes drinking milk products, yogurts and sour cream, cheese, other dairy (dairy desserts, coffee whiteners, condensed/evaporated milk, cream) and ice cream.
o The meat segment, which includes processed and raw form of poultry, beef, veal, and pork meat.
o The egg segment, which includes eggs and egg products.
- The countries included in this study are Australia, New Zealand, Malaysia, Singapore, Indonesia, Thailand, Vietnam, India, China, Japan, South Korea, and the Philippines.
- Revenue is represented in USD.
- Per Capita Consumption (PCC) is measured in kilograms (kg).
- Volume is measured in metric tons (MT).

Key Industry Challenges
- The biggest challenge in the animal-based food products market is the possibility of a food safety breach occurring within the food supply chain.
- Unavailability of land for expansion of livestock acreage in the APAC region is also a huge challenge for the animal-based food products market.
- Rising cost of feed ingredients is directly impacting the market prices of animal-based products.

Key Success Factors

- This includes ensuring that product innovation decisions are in line with the functional and nutritional demand of consumers.
- Longer shelf life, stability, and bio-availability of all the nutrients are key requirements in animal-based food products.
- Safe and sustainable production of animal-based products helps in earning consumer loyalty.
- As APAC consumers are price sensitive, competitive pricing will give an edge to the manufacturers. Continuous control of animal feed pricing will result in cost-effective animal-based food products.
- Effective marketing strategies and better supply chain management will help suppliers in easier penetration.

Three Big Predictions

1. Considering consumer awareness, safety and innovation will be key for market growth in the APAC region.
2. Low regulations in Indonesia, India, and Malaysia for animal-based products prove attractive for new entrants. Growing population and rising disposable incomes will increase the demand for dairy, egg, and meat products.
3. A close partnership with distributors across the region will enable animal products manufacturers to have a consistent market growth.

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