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A W Faber-Castell SA in Personal Accessories (Brazil)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 3 pages

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Faber-Castell continues to face strong competition from Asian products, and to differentiate its products the company focuses on added-value products and environmentally-friendly in writing instruments products. On the other hand, in the first half of 2015, the company enjoyed a boost in sales due to the huge popularity of colouring books for adults in Brazil. Sales of large boxes containing 36 or 48 colouring pencils increased strongly during this period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Personal Accessories market;
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