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Consumer Electronics in Germany, Euromonitor International

  • January 2015
  • -
  • Euromonitor International
  • -
  • 90 pages

Summary

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Despite an ageing and shrinking German population, economic conditions remained stable in 2014 and consumer confidence held up well. Additional motivators such as the Olympic Winter Games and the FIFA World Cup in 2014 provided further positive impetus to the mature consumer electronics industry in Germany. After sluggish development in 2013 the industry showed a trend towards improved volume and value sales performances in 2014.

Euromonitor International's Consumer Electronics in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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