Table of Contents
After closing five of its chained specialist stores in 2015 and another in 2016, Gucci is set to continue taking steps to optimise its retailing strategy in China. This includes the establishment of new concept specialist stores and the closure and renovation of existing stores, among other activities. In addition, with the company having recently appointed new Creative Director Alessandro Michele in January 2015, Gucci aims to forge a younger and more contemporary brand image.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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