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Mobile Phones in China, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

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With the increasing average income and improved technology, volume sales of mobile phones continued to grow by 9% in 2015, largely contributed by smartphones. With the appearance of big smartphones, some shopping power was transferred from tablets to smartphones. Furthermore, as more and more local manufacturers launched low-priced products, it led to the wide popularity of smartphones. However, as more and more consumers completed the replacement of smartphones, the growth rate slowed down.

Euromonitor International’s Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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