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Mobile Phones in China, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

With the increasing average income and improved technology, volume sales of mobile phones continued to grow by 9% in 2015, largely contributed by smartphones. With the appearance of big smartphones, some shopping power was transferred from tablets to smartphones. Furthermore, as more and more local manufacturers launched low-priced products, it led to the wide popularity of smartphones. However, as more and more consumers completed the replacement of smartphones, the growth rate slowed down.

Euromonitor International’s Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in China, Euromonitor International
MOBILE PHONES IN CHINA
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Volume 2010-2015
Table 3 Sales of Mobile Phones by Category: Value 2010-2015
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 5 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 9 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 11 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Xiaomi Technology Co Ltd in Consumer Electronics (china)
Strategic Direction
Key Facts
Summary 1 Xiaomi Technology Co Ltd: Key Facts
Competitive Positioning
Summary 2 Xiaomi Technology Co Ltd: Competitive Position 2015
Executive Summary
Consumer Electronics Continues To Grow in Spite of Macroeconomic Slowdown
Consumer Electronics Tend To Be Equipped With Smarter Functions
Domestic Brands Witness Faster Development Compared To Internationals
Electronics and Appliance Specialist Retailers Remains As Core Channel Despite Huge Threat From Internet Retailers
Consumer Electronics Is Expected To Record Slower Growth Over the Forecast Period
Key Trends and Developments
Smart Electronic Devices Enjoy Favourable Growth Despite Economic Depression
Electronics and Appliance Specialist Retailers Suffers Threat From Internet Retailers
the Development of Mobile Devices Accelerates the Growth of Mobile Payment
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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