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New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

  • January 2015
  • -
  • Euromonitor International
  • -
  • 85 pages

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. However, these countries are far from homogenous, each with its own advantages and drawbacks. Following on from our recent BRICS report, this new global study compares and contrasts the “NIMPTs” and their potential as consumer markets.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table Of Contents

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey
NEW EMERGING MARKETS: NIGERIA, INDONESIA, MEXICO, THE PHILIPPINES AND TURKEY

January 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Market Drivers and Constraints
Chart 1 A Comparison of New Emerging Markets: the NIMPTs in 2013
Consumer Spending
Consumer Markets
Retail and Leisure Market Trends
Outlook
Summary 1 SWOT for the New Emerging Markets, the NIMPTs in 2014/15
Introduction
Summary 2 Commonalities And Differences Among the New Emerging Markets, the NIMPTs in 2014/15
Growth Drivers and Constraints
Political Instability
Table 1 Political Stability and Absence of Violence Ranking in the New Emerging Markets 2008-2013
Economic Growth
Table 2 Inflation by New Emerging Market 2008-2013
Chart 2 GDP by New Emerging Market 2008-2013
Chart 3 Per Capita GDP by New Emerging Market 2008-2013
Chart 4 GDP Constant Growth by New Emerging Market 2008-2013
Attractiveness To Foreign Investors
Chart 5 Foreign Direct Investment Inflows by New Emerging Market 2008-2013
the Wealth Gap
Table 3 National and International Poverty Levels by New Emerging Market 2008-2013
Table 4 Gini Coefficient by New Emerging Market 2008/2013
Income Trends
Table 5 Per Household Disposable Incomes by New Emerging Market 2008/2013
the Rise of the Middle Classes
Chart 6 Middle Class Households Incomes by New Emerging Market 2008/2013
Table 6 Population by Social Class by New Emerging Market 2013
Income by Decile
Table 7 Average Household Disposable Income (at PPP) in Deciles 1, 5 and 10 by New Emerging Market in 2013
Chart 7 Growth in Average Household Disposable Income in Deciles 1, 5 and 10 by New Emerging Market 2008/2013
Labour and Employment
Chart 8 Unemployment by New Emerging Market 2008/2013
Chart 9 Female Employment Rate by New Emerging Market 2008/2013
Chart 10 Migrant Remittance Inflows by New Emerging Market 2009/2014
Demographics
Chart 11 Total Population by New Emerging Market 2008/2013
Chart 12 Birth Rates by New Emerging Market 2008/2013
Chart 13 Median Age of Population by New Emerging Market 2008/2013
Household Structure
Chart 14 Average Household Size by New Emerging Market 2013
Chart 15 Average Household Size by New Emerging Market 2013
Urbanisation
Chart 16 Urban Population as % Total by New Emerging Market 2008/2013
Connectivity
Table 8 Mobile Internet Subscriptions 2008/2013
Chart 17 Internet Users as % Total Population 2008/2013
Chart 18 Possession of Broadband Internet Enabled Computer 2008/2013
Chart 19 Number of Facebook Users by New Emerging Market 2013/2014
Religion
Summary 3 Religions in the NIMPT Countries
Health
Chart 20 Life Expectancy At Birth by New Emerging Market 2008/2013
Consumer Spending Patterns
Consumer Expenditure
Table 9 Consumer Expenditure by New Emerging Market 2008/2013
Chart 21 Consumer Expenditure by Category by New Emerging Market 2013
Chart 22 Constant Growth in Consumer Expenditure by Category by New Emerging Market 2008-2013
Payment Trends
Table 10 Consumer Payment Transactions by Type by New Emerging Market 2014
Consumer Markets
Food Trends
Table 11 Key Categories of Packaged Food by New Emerging Market 2009/2014
Chart 23 Sales of Packaged Food by New Emerging Market 2009/2014
Beverage Trends
Chart 24 Sales of Soft Drinks by New Emerging Market 2008/2013
Chart 25 Sales of Hot Drinks by New Emerging Market 2008/2013
Beauty and Personal Care Trends
Table 12 Key Categories of Beauty and Personal Care by New Emerging Market 2008/2013
Chart 26 Sales of Beauty and Personal Care by New Emerging Market 2008/2013
Consumer Electronics Trends
Table 13 Sales of Consumer Electronics by Category by New Emerging Market 2008/2013
Chart 27 Sales of Consumer Electronics by New Emerging Market 2008/2013
Retailing Trends
Overview
Trends in Grocery Shopping
Table 14 Grocery Retailing by Channel by New Emerging Market 2014
Chart 28 Share of Modern Grocery Retail Formats by New Emerging Market 2009/2014
Non-store Retailing
Table 15 Non-store Retailing by Channel by New Emerging Market 2014
Leisure Trends
Chart 29 Fast Food: McDonald's and KFC Brand Shares, Indonesia, Philppines, Mexico and Turkey 2013
Table 16 Sales of Consumer Foodservice by New Emerging Market 2008/2013
Chart 30 Domestic Tourism by New Emerging Market 2008/2013
Chart 31 Outbound Tourism by New Emerging Market 2008/2013
Future Outlook
Economies Set for Further Expansion
Chart 32 Forecast Real GDP Growth by New Emerging Market 2013-2018
Chart 33 Forecast Unemployment by New Emerging Market 2013/2018
Incomes Will Continue To Rise
Chart 34 Forecast Disposable Income Per Household by New Emerging Market 2013/2018
Expanding, More Urban, Populations Will Sustain Demand
Table 17 Population Trends by New Emerging Market 2013/2018
Inequality To Worsen, But at A Slower Pace
Table 18 Projected Gini Coefficient by New Emerging Market 2013/2018
Middle Classes Set To Expand Further
Chart 35 Forecast Number of Middle Class Households by New Emerging Market 2013-2018
Continued Expansion of Telecoms and Internet
Chart 36 Forecast Internet Users as % Total Population by New Emerging Market 2013/2018
Growth Markets for the Future
Chart 37 Forecast Growth in Selected FMCG Sectors by New Emerging Market 2013/2018












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