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Portable Players in China

  • September 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Except for wireless speakers with Bluetooth or Wi-Fi connectivity, most product types within portable players posted a decline in volume sales in 2016, with the strongest decline being registered by traditional portable media players. The decline in sales was due to competition from smartphones. Facing a depression in sales, more and more manufacturers began to leave the category; however, products targeted at specific consumer groups still achieved favourable performances, such as portable medi...

Euromonitor International’s Portable Players in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Portable Players in China
PORTABLE PLAYERS IN CHINA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2011-2016
Table 2 Sales of Portable Players by Category: Value 2011-2016
Table 3 Sales of Portable Players by Category: % Volume Growth 2011-2016
Table 4 Sales of Portable Players by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Portable Players: % Volume 2012-2016
Table 6 LBN Brand Shares of Portable Players: % Volume 2013-2016
Table 7 Distribution of Portable Players by Channel: % Volume 2011-2016
Table 8 Forecast Sales of Portable Players by Category: Volume 2016-2021
Table 9 Forecast Sales of Portable Players by Category: Value 2016-2021
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021
Executive Summary
Consumer Electronics Continues To Grow Despite Macroeconomic Slowdown
Consumer Electronics Moving More Towards High-end Sales
Domestic Brands Stay Competitive
Electronics and Appliance Specialist Retailers Seek Online Solutions
Consumer Electronics Set To Record Slower Growth
Key Trends and Developments
Consumer Electronics Enters High-end Sales Despite Economic Depression
Online Retailing Continues To Grow With the Rise of Internet Brands and High Potential in Rural Areas
Co-branding of Different Brands and Events Invigorates the Industry
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 13 Sales of Consumer Electronics by Category: Value 2011-2016
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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