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Regional Opportunities: Standard Lager and Beer Alternatives

  • December 2014
  • -
  • Euromonitor International
  • -
  • 46 pages

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Brewers witnessed stagnant or declining volume sales at the global level in 2013, and this has been the case for some years following the financial crisis within the last decade. This briefing highlights some of the main regional trends or strategies that brewers are utilising or can utilise to offset the beer market’s dismal performance. The briefing will present some of the inter-regional lessons that brewers can apply to initiate positive growth again.

Euromonitor International's Regional Opportunities: Standard Lager and Beer Alternatives global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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