Tokmanni’s focus is set to continue involving offering value for money products. The company is also set to focus on offering a large selection of domestically produced products, with the majority of its products sourced from Finnish companies at the end of the review period. The company also plans to further expand its store-based retail network during the forecast period, with a particular focus on small towns, and make improvements to its internet retailing services. It also expressed an inte...
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Table Of Contents
Tokmanni Oy in Retailing (Finland) TOKMANNI OY IN RETAILING (FINLAND) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Tokmanni Oy: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Tokmanni Oy: Private Label Portfolio Competitive Positioning Summary 3 Tokmanni Oy: Competitive Position 2016