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  3. > Bluetooth Smart & Smart Ready Market by Application (Automotive, Consumer Electronics, Wearable Electronics, Healthcare, and Building & Retail), & Geography (Americas, EMEA, APAC) - Global Forecast to 2020

Bluetooth Smart also known as Bluetooth Low Energy (BLE) is a wireless personal area network (WPAN) topology intended for applications like health and wellness, sports and fitness and building automation among others. There are two kinds of devices based on BLE, which are Bluetooth Smart and Bluetooth Smart Ready devices.

Devices those are compatible with Bluetooth 4.0 as well as Classic Bluetooth (2.0 and 3.0) are known as Bluetooth Smart Ready devices such as smartphones and tablets. On the other hand Bluetooth Smart devices are only compatible with Bluetooth v4.0.

This report focuses on the in-depth segmentation of Bluetooth Smart and Smart Ready market by the different type of application, and geography. The different types of applications covered are automotive, consumer electronics, wearable electronics, healthcare, and building and retail.

The report also covers the major trends being followed in the Bluetooth Smart and Smart Ready market along with, market dynamics, porter’s analysis and value chain analysis. The market dynamics are categorized under four headers: drivers, restraints, opportunities, and challenges. Market forecasts have been done using these market dynamics.

The report also gives detailed profiles of various companies currently, active in this market. In addition to the company profiles, the report provides a competitive landscape (CL) of the key players in the market. The CL covers market share analysis, mergers and acquisitions, collaborations, partnerships, new product developments, and other key growth strategies of each player. Some of the key players in the industry that have been covered in this report are Broadcom Corporation (U.S.), Texas Instruments (U.S.), Nordic Semiconductor ASA (Norway), CSR Plc. (U.K.), Qualcomm Inc. (U.S.), and MediaTek Inc. (Taiwan), among others.

The market is also mapped against geography. The market by geography is segmented by various regions such as Americas, EMEA, and APAC.

Scope of the report

This research report categorizes the Bluetooth Smart and Smart Ready market based on different applications, and geography; it also covers the respective market sizesbetween2013 and 2020. It describes the market penetration of Bluetooth Smart and Smart Ready in various regions.

On the basis of applications

Major applications covered in this report are automotive, consumer electronics, wearable electronics, healthcare, and building and retail.

On the basis of the geographical regions

Geographical analysis covers Americas, EMEA, and Asia-Pacific. Each region is further segmented by different countries.

Table Of Contents

Bluetooth Smart and Smart Ready Market by Application (Automotive, Consumer Electronics, Wearable Electronics, Healthcare, and Building and Retail), and Geography (Americas, EMEA, APAC) - Global Forecast to 2020
1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 17
1.5.1 YEAR 17
1.5.2 CURRENCY 17
1.5.3 PACKAGE 17
1.5.4 LIMITATIONS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of Primaries 21
2.2 DEMAND-SIDE ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Automotive 22
2.2.2.1.1 Growth in connected car market 22
2.2.2.2 Consumer electronics 23
2.2.2.2.1 Growth in number of smartphones 23
2.2.2.3 Wearable electronics 24
2.2.2.3.1 Growth in a number of appcessories 24
2.2.2.4 Healthcare 24
2.2.2.4.1 Consumer health and fitness devices 24
2.2.2.5 Building and retail 25
2.2.2.5.1 Home automation 25
2.2.3 SUPPLY-SIDE ANALYSIS 25
2.2.3.1 Growth in pure-play foundries market 25
2.3 MARKET SIZE ESTIMATION 26
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 28
2.5.1 ASSUMPTIONS 28

3 EXECUTIVE SUMMARY 29

4 COVER STORY - BLUETOOTH SIG (SPECIAL INTEREST GROUP) 33

5 PREMIUM INSIGHTS 36

5.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE BLUETOOTH SMART and SMART READY MARKET 36
5.2 BLUETOOTH SMART and SMART READY MARKET: TOP 3 APPLICATIONS 37
5.3 BLUETOOTH SMART MARKET, BY APPLICATION and GEOGRAPHY 38
5.4 BLUETOOTH SMART and SMART READY MARKET VALUE ($MILLION) AND VOLUME (MILLION UNITS), 2020 39
5.5 BLUETOOTH SMART READY MARKET: TOP THREE CONSUMER ELECTRONIC APPLICATIONS 39
5.6 BLUETOOTH SMART MARKET FOR WEARABLE DEVICES, BY GEOGRAPHY 40

6 MARKET OVERVIEW 41

6.1 INTRODUCTION 42
6.2 EVOLUTION 42
6.3 MARKET SEGMENTATION 43
6.3.1 BLUETOOTH SMART and SMART READY MARKET, BY APPLICATION 43
6.3.2 BLUETOOTH SMART and SMART READY MARKET, BY GEOGRAPHY 44
6.4 MARKET DYNAMICS 44
6.4.1 DRIVERS 45
6.4.1.1 Growth of smart wireless sensors 45
6.4.1.2 Low power requirement and low cost 45
6.4.1.3 Growing number of appcessories 46
6.4.2 RESTRAINTS 47
6.4.2.1 Low data streaming capacity 47
6.4.3 OPPORTUNITIES 48
6.4.3.1 IP connectivity, improved privacy, and increased speed 48
6.4.4 CHALLENGES 48
6.4.4.1 Privacy and security concerns 48
6.4.5 WINNING IMPERATIVE 49
6.4.5.1 Bluetooth Low Energy as a key enabler for data communications in industrial automation 49

7 INDUSTRY TRENDS 50

7.1 INTRODUCTION 50
7.2 STRATEGIC BENCHMARKING 50
7.2.1 PRODUCT INNOVATION AND DEVELOPMENT 50
7.3 VALUE CHAIN ANALYSIS 51
7.4 PORTER'S FIVE FORCES ANALYSIS 52
7.4.1 THREAT FROM NEW ENTRANTS 54
7.4.2 THREAT OF SUBSTITUTES 55
7.4.3 BARGAINING POWER OF SUPPLIERS 56
7.4.4 BARGAINING POWER OF BUYERS 57
7.4.5 INTENSITY OF COMPETITIVE RIVALRY 58

8 MARKET, BY DEVICE TYPE 59

8.1 INTRODUCTION 60
8.2 BLUETOOTH SMART 61
8.3 BLUETOOTH SMARY READY 61

9 MARKET, BY APPLICATION 62

9.1 INTRODUCTION 63
9.2 AUTOMOTIVE 63
9.3 CONSUMER ELECTRONICS 65
9.3.1 SMARTPHONES 66
9.3.2 TABLETS 68
9.3.3 LAPTOPS 70
9.3.4 PC PERIPHERALS 72
9.3.5 SMART TV CONSOLES 74
9.4 HEALTHCARE 75
9.4.1 WIRELESS PORTABLE MEDICAL DEVICES (WPMD) 77
9.4.1.1 Blood glucose monitor 77
9.4.1.2 Cholesterol monitor 77
9.4.1.3 Blood pressure monitor 77
9.5 BUILDING and RETAIL 79
9.5.1 SMART LOCKS 80
9.5.2 SMART HOMES 81
9.5.3 BEACONS 83
9.6 APPCESSORIES 85
9.7 WEARABLE ELECTRONICS 86
9.7.1 CONSUMER WEARABLE DEVICES 87
9.7.1.1 Smart glasses 87
9.7.1.2 Smart watches 89
9.7.1.3 Activity trackers 90
9.7.1.4 Wearable cameras 92
9.7.1.5 3D motion trackers 93
9.7.2 MEDICAL WEARABLE DEVICES 95
9.7.2.1 Holter monitors 95
9.7.2.2 Heart rate monitors 97
9.7.2.3 Sleep apnea monitors 98
9.7.2.4 Wearable injectors 99
9.7.2.5 Continuous glucose monitors 101
9.7.2.6 Multiparameter monitors 102

10 GEOGRAPHIC ANALYSIS 104

10.1 INTRODUCTION 105
10.2 AMERICAS 106
10.3 EMEA 109
10.4 ASIA-PACIFIC 110

11 COMPETITIVE LANDSCAPE 113

11.1 OVERVIEW 113
11.2 MARKET SHARE ANALYSIS 114
11.3 COMPETITIVE SITUATIONS AND TRENDS 114
11.3.1 NEW PRODUCT LAUNCHES, DEVELOPMENTS, AND UPGRADES 115
11.3.2 ACQUISITIONS, COLLABORATIONS, AND PARTNERSHIPS 116
11.3.3 OTHER DEVELOPMENTS 117

12 COMPANY PROFILES 118 (Overview, Products and Services, Financials, Strategy and Development)*

12.1 INTRODUCTION 118
12.2 BLUEGIGA TECHNOLOGIES 119
12.3 BROADCOM CORPORATION 121
12.4 CSR PLC. 124
12.5 CYPRESS SEMICONDUCTOR CORPORATION 127
12.6 DIALOG SEMICONDUCTOR 129
12.7 MARVELL TECHNOLOGY GROUP, LTD. 131
12.8 MEDIATEK, INC. 134
12.9 NORDIC SEMICONDUCTOR ASA 136
12.10 NXP SEMICONDUCTORS 139
12.11 QUALCOMM INC. 142
12.12 TEXAS INSTRUMENTS 145
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.

13 APPENDIX 148

13.1 INSIGHTS OF INDUSTRY EXPERTS 148
13.2 DISCUSSION GUIDE 149
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 151
13.4 AVAILABLE CUSTOMIZATIONS 152
13.5 RELATED REPORTS 153

LIST OF TABLES

TABLE 1 RISING DEMAND FOR APPCESSORIES IS EXPECTED TO PROPEL THE GROWTH OF THE BLUETOOTH SMART MARKET 47
TABLE 2 LOW DATA STREAMING CAPACITY IS RESTRAINING THE MARKET GROWTH 48
TABLE 3 IP CONNECTIVITY, A KEY OPPORTUNITY FOR THE BLUETOOTH SMART MARKET 48
TABLE 4 PRIVACY AND SECURITY CONCERNS ARE CONSTRAINING THE GROWTH OF THE BLE MARKET 49
TABLE 5 BLUETOOTH SMART MARKET VOLUME (MILLION UNITS) and VALUE ($MILLION),
2013-2020 61
TABLE 6 BLUETOOTH SMART READY MARKET VOLUME (MILLION UNITS) and VALUE ($MILLION), 2013-2020 61
TABLE 7 AUTOMOTIVE: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 64
TABLE 8 AUTOMOTIVE: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 64
TABLE 9 CONSUMER ELECTRONICS: BLUETOOTH SMART and SMART READY MARKET SIZE,
BY GEOGRAPHY, 2013-2020 ($MILLION) 66
TABLE 10 CONSUMER ELECTRONICS: BLUETOOTH SMART and SMART READY MARKET SIZE,
BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 66
TABLE 11 SMARTPHONES: BLUETOOTH SMART READY MARKET SIZE, 2013-2020 67
TABLE 12 SMARTPHONES: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 67
TABLE 13 SMARTPHONES: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 68
TABLE 14 TABLETS: BLUETOOTH SMART READY MARKET SIZE, 2013-2020 69
TABLE 15 TABLETS: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2014-2020 ($MILLION) 69
TABLE 16 TABLETS: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2014-2020 (MILLION UNITS) 70
TABLE 17 LAPTOPS: BLUETOOTH SMART READY MARKET SIZE, 2013-2020 71
TABLE 18 LAPTOPS: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 71
TABLE 19 LAPTOPS: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 72
TABLE 20 PC PERIPHERALS: BLUETOOTH SMART MARKET SIZE, 2013-2020 73
TABLE 21 PC PERIPHERALS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 73
TABLE 22 PC PERIPHERALS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 74
TABLE 23 SMART TV CONSOLES: BLUETOOTH SMART READY MARKET SIZE, 2013-2020 74
TABLE 24 SMART TV CONSOLES: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($MILLION) 75
TABLE 25 SMART TV CONSOLES: BLUETOOTH SMART READY MARKET SIZE, BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 75
TABLE 26 HEALTHCARE: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 76
TABLE 27 HEALTHCARE: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 76
TABLE 28 WIRELESS PORTABLE MEDICAL DEVICES: BLUETOOTH SMART MARKET SIZE,
2013-2020 ($MILLION) 78
TABLE 29 WIRELESS PORTABLE MEDICAL DEVICES: BLUETOOTH SMART MARKET SIZE,
2013 -2020 (MILLION UNITS) 78
TABLE 30 BUILDING and RETAIL: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 79
TABLE 31 BUILDING and RETAIL: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2014-2020 (MILLION UNITS) 79
TABLE 32 SMART LOCKS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 81
TABLE 33 SMART LOCKS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 81
TABLE 34 SMART HOMES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 82
TABLE 35 SMART HOMES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 82
TABLE 36 BEACONS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 84
TABLE 37 BEACONS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 84
TABLE 38 APPCESSORIES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 85
TABLE 39 APPCESSORIES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 86
TABLE 40 WEARABLE ELECTRONICS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($MILLION) 87
TABLE 41 WEARABLE ELECTRONICS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 87
TABLE 42 SMART GLASSES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 88
TABLE 43 SMART GLASSES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 88
TABLE 44 SMART WATCHES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 90
TABLE 45 SMART WATCHES: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 90
TABLE 46 ACTIVITY TRACKERS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 91
TABLE 47 ACTIVITY TRACKERS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 91
TABLE 48 WEARABLE CAMERAS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 93
TABLE 49 WEARABLE CAMERAS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 93
TABLE 50 3D MOTION TRACKERS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 94
TABLE 51 3D MOTION TRACKERS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 94
TABLE 52 HOLTER MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 96
TABLE 53 HOLTER MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 96
TABLE 54 HEART RATE MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 97
TABLE 55 HEART RATE MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 98
TABLE 56 SLEEP APNEA MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($MILLION) 99
TABLE 57 SLEEP APNEA MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 99
TABLE 58 WEARABLE INJECTORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($MILLION) 100
TABLE 59 WEARABLE INJECTORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY,
2013-2020 (MILLION UNITS) 100
TABLE 60 CONTINUOUS GLUCOSE MONITORS: BLUETOOTH SMART MARKET SIZE,
BY GEOGRAPHY, 2013-2020 ($MILLION) 101
TABLE 61 CONTINUOUS GLUCOSE MONITORS: BLUETOOTH SMART MARKET SIZE,
BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 102
TABLE 62 MULTIPARAMETER MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($MILLION) 103
TABLE 63 MULTIPARAMETER MONITORS: BLUETOOTH SMART MARKET SIZE, BY GEOGRAPHY, 2013-2020 (MILLION UNITS) 103
TABLE 64 BLUETOOTH SMART and SMART READY MARKET SIZE, BY REGION,
2014-2020 ($MILLION) 105
TABLE 65 BLUETOOTH SMART and SMART READY MARKET SIZE, BY REGION,
2014-2020 (MILLION UNITS) 106
TABLE 66 AMERICAS: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 108
TABLE 67 AMERICAS: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION, 2014-2020 (MILLION UNITS) 108
TABLE 68 EMEA: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION,
2014-2020 ($MILLION) 109
TABLE 69 EMEA: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION,
2014-2020 (MILLION UNITS) 110
TABLE 70 APAC: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION,
2014-2020 ($MILLION) 111
TABLE 71 APAC: BLUETOOTH SMART and SMART READY MARKET SIZE, BY APPLICATION,
2014-2020 (MILLION UNITS) 112
TABLE 72 NEW PRODUCT LAUNCHES, DEVELOPMENTS, and UPGRADES IN THE BLUETOOTH SMART and SMART READY MARKET, 2014 115
TABLE 73 ACQUISITIONS, COLLABORATIONS, PARTNERSHIPS, AND EXPANSIONS IN THE BLUETOOTH SMART and SMART READY MARKET, 2014 116
TABLE 74 OTHER DEVELOPMENTS, 2014 117

LIST OF FIGURES

FIGURE 1 GLOBAL BLUETOOTH SMART and SMART READY MARKET, BY APPLICATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 OEM CONNECTED CAR SHIPMENTS 23
FIGURE 4 GLOBAL SMARTPHONE SHIPMENTS 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 7 ASSUMPTIONS OF THE RESEARCH STUDY 28
FIGURE 8 BLUETOOTH SMART and SMART READY MARKET VALUE ($MILLION) AND VOLUME (MILLION UNITS) 29
FIGURE 9 BLUETOOTH: TECHNOLOGY EVOLUTION 30
FIGURE 10 BLUETOOTH: APPLICATION EVOLUTION 30
FIGURE 11 TOP 5 APPLICATIONS OF THE BLUETOOTH SMART and SMART READY MARKET, 2014 31
FIGURE 12 GLOBAL BLUETOOTH SMART and SMART READY MARKET SHARE, BY REGION, 2013 32
FIGURE 13 BLUETOOTH LOW ENERGY MARKET PRESENTS LUCRATIVE OPPORTUNITIES 36
FIGURE 14 CONSUMER ELECTRONICS WILL CONTINUE TO DOMINATE THE MARKET OVER THE FORECAST PERIOD 37
FIGURE 15 WEARABLE ELECTRONICS and HEALTHCARE ACCOUNTED FOR MAJORITY OF THE MARKET IN 2013 38
FIGURE 16 BLUETOOTH SMART READY WILL CONTINUE TO DOMINATE THE MARKET OVER THE NEXT SIX YEARS, 2014-2020 39
FIGURE 17 SMARTPHONES WILL ACCOUNT FOR MAJOR MARKET DURING THE FORECAST PERIOD 39
FIGURE 18 AMERICAS IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 40
FIGURE 19 BLUETOOTH: TECHNOLOGY EVOLUTION 42
FIGURE 20 BLUETOOTH: APPLICATION EVOLUTION 43
FIGURE 21 BLUETOOTH SMART and SMART READY MARKET SEGMENTATION, BY APPLICATION 43
FIGURE 22 BLUETOOTH SMART and SMART READY MARKET SEGMENTATION, BY GEOGRAPHY 44
FIGURE 23 GROWING NUMBER OF APPCESSORIES: KEY ENABLERS FOR BLUETOOTH SMART 45
FIGURE 24 COMPARISON OF DIFFERENT LOW POWER WIRELESS TECHNOLOGIES 46
FIGURE 25 CUMULATIVE OWNERSHIP OF APPCESSORIES, 2014-2020 47
FIGURE 26 STRATEGIC BENCHMARKING: COMPANIES LARGELY ADOPTED ORGANIC GROWTH STRATEGIES FOR PRODUCT INNOVATION and ENHANCEMENT 50
FIGURE 27 VALUE CHAIN: BLUETOOTH SMART and SMART READY MARKET 51
FIGURE 28 PORTER'S FIVE FORCES ANALYSIS, 2013 52
FIGURE 29 GRAPHICAL REPRESENTATION OF PORTER'S FIVE FORCES ANALYSIS, 2013 53
FIGURE 30 THREAT FROM NEW ENTRANTS 54
FIGURE 31 THREAT OF SUBSTITUTES 55
FIGURE 32 BARGAINING POWER OF SUPPLIERS 56
FIGURE 33 BARGAINING POWER OF BUYERS 57
FIGURE 34 INTENSITY OF COMPETITIVE RIVALRY 58
FIGURE 35 BLUETOOTH SMART V/S BLUETOOTH SMART READY MARKET SIZE,
2014-2020 (MILLION UNITS) 60
FIGURE 36 BLUETOOTH SMART and SMART READY MARKET, BY APPLICATION 63
FIGURE 37 AUTOMOTIVE: BLUETOOTH SMART MARKET SIZE, 2015-2020 64
FIGURE 38 CONSUMER ELECTRONICS: BLUETOOTH SMART and SMART READY MARKET SIZE, 2013-2020 65
FIGURE 39 BLUETOOTH SMART READY PENETRATION IN SMARTPHONES, 2013-2020 67
FIGURE 40 BLUETOOTH SMART READY PENETRATION IN TABLETS, 2013-2020 69
FIGURE 41 BLUETOOTH SMART READY PENETRATION IN LAPTOPS, 2013-2020 71
FIGURE 42 BLUETOOTH SMART PENETRATION IN PC PERIPHERALS, 2013-2020 73
FIGURE 43 HEALTHCARE: BLUETOOTH SMART MARKET SIZE, 2013-2020 76
FIGURE 44 BUILDING and RETAIL: BLUETOOTH SMART MARKET SIZE, 2013-2020 79
FIGURE 45 SMART LOCKS: BLUETOOTH SMART MARKET SIZE, 2013-2020 80
FIGURE 46 SMART HOMES: BLUETOOTH SMART MARKET, 2014-2020 82
FIGURE 47 BEACONS: BLUETOOTH SMART MARKET SIZE, 2014-2020 83
FIGURE 48 APPCESSORIES: BLUETOOTH SMART MARKET SIZE, 2013-2020 85
FIGURE 49 WEARABLE ELECTRONICS: BLUETOOTH SMART MARKET SIZE, 2013-2020 86
FIGURE 50 SMART GLASSES: BLUETOOTH SMART MARKET SIZE, 2013-2020 88
FIGURE 51 SMART WATCHES: BLUETOOTH SMART MARKET SIZE, 2013-2020 89
FIGURE 52 ACTIVITY TRACKERS: BLUETOOTH SMART MARKET SIZE, 2013-2020 91
FIGURE 53 WEARABLE CAMERAS: BLUETOOTH SMART MARKET SIZE, 2013-2020 92
FIGURE 54 3D MOTION TRACKERS: BLUETOOTH SMART MARKET SIZE, 2014-2020 94
FIGURE 55 HOLTER MONITORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 96
FIGURE 56 HEART RATE MONITORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 97
FIGURE 57 SLEEP APNEA MONITORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 98
FIGURE 58 WEARABLE INJECTORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 100
FIGURE 59 CONTINUOUS GLUCOSE MONITORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 101
FIGURE 60 MULTIPARAMETER MONITORS: BLUETOOTH SMART MARKET SIZE, 2013-2020 102
FIGURE 61 BLUETOOTH SMART and SMART READY MARKET: APAC IS THE FASTEST-GROWING REGION OVER THE NEXT SIX YEARS 105
FIGURE 62 AMERICAS BLUETOOTH SMART and SMART READY MARKET SNAPSHOT, 2013 107
FIGURE 63 EMEA: BLUETOOTH SMART and SMART READY MARKET VALUE ($MILLION) and VOLUME (MILLION UNITS), 2014-2020 109
FIGURE 64 APAC BLUETOOTH SMART and SMART READY MARKET SNAPSHOT, 2013 111
FIGURE 65 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY, 2013-2014 113
FIGURE 66 BLUETOOTH SMART: MARKET SHARE ANALYSIS, BY KEY PLAYER, 2013 114
FIGURE 67 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES HAS BEEN THE KEY STRATEGY 115
FIGURE 68 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 118
FIGURE 69 BLUEGIGA TECHNOLOGIES: BUSINESS OVERVIEW 119
FIGURE 70 BROADCOM CORPORATION: BUSINESS OVERVIEW 121
FIGURE 71 BROADCOM CORPORATION: SWOT ANALYSIS 123
FIGURE 72 CSR PLC: BUSINESS OVERVIEW 124
FIGURE 73 CSR PLC: SWOT ANALYSIS 126
FIGURE 74 CYPRESS SEMICONDUCTOR CORPORATION: BUSINESS OVERVIEW 127
FIGURE 75 DIALOG SEMICONDUCTOR: BUSINESS OVERVIEW 129
FIGURE 76 MARVELL TECHNOLOGY GROUP, LTD.: BUSINESS OVERVIEW 131
FIGURE 77 MARVELL TECHNOLOGY GROUP, LTD.: SWOT ANALYSIS 133
FIGURE 78 MEDIATEK, INC.: BUSINESS OVERVIEW 134
FIGURE 79 NORDIC SEMICONDUCTOR ASA: BUSINESS OVERVIEW 136
FIGURE 80 NXP SEMICONDUCTORS: BUSINESS OVERVIEW 139
FIGURE 81 QUALCOMM INC.: BUSINESS OVERVIEW 142
FIGURE 82 QUALCOMM TECHNOLOGIES INC.: SWOT ANALYSIS 144
FIGURE 83 TEXAS INSTRUMENTS: BUSINESS OVERVIEW 145
FIGURE 84 TEXAS INSTRUMENTS: SWOT ANALYSIS 147

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