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Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in the USA offers detailed and unique insights into the behaviour of US consumers in the context of insurance and extended warranties for both mobile gadgets and phones. Based on a primary survey of almost 2,000 consumers in the US, the research provides valuable data describing the extent to which they acquire insurance or extended warranty cover for mobile gadgets and phones plus how take-up rates vary according to a series of key variables.

Table Of Contents

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in the USA
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 2
What is this report about? 2
Rationale 2
Global consumer research 2
Other international research reports about extended warranties and insurance . 3
2.0 MOBILE GADGETS 4
Introduction 4
Underlying market for mobile gadgets 5
Acquisition rates for tablets, laptops, e-readers and cameras . 5
Acquisition rates for mobile gadgets segmented by demographic group 6
Tablets and laptops acquired, segmented by retailer 7
Tablets and laptops acquired, segmented by manufacturer 9
Tablets and laptops acquired, segmented by purchase interface 10
Mobile gadget insurance and extended warranties 11
Take-up rates for mobile gadget cover, segmented by cover type 11
Generic extended warranty cover held through credit cards 12
Take-up rates for all types of mobile gadget cover, segmented by demographic group 13
Take-up rates for stand-alone mobile gadget cover, segmented by demographic group . 14
Take-up rates for stand-alone mobile gadget cover, segmented by retailer 15
Take-up rates for stand-alone mobile gadget cover, segmented by manufacturer . 17
Take-up rates for stand-alone mobile gadget cover, segmented by purchase interface 18
Perceived risks covered by mobile gadget insurance and extended warranties 19
Distribution channels for stand-alone mobile gadget insurance and extended warranties 20
Distribution interfaces for stand-alone mobile gadget insurance and extended warranties 21
Time of acquisition of stand-alone mobile gadget insurance and extended warranties 24
Claims frequency and reasons for mobile gadget insurance and extended warranties 24
3.0 MOBILE PHONES 27
Introduction 27
Underlying market for mobile phones . 28
Mobile phone penetration segmented between prepaid and post-paid subscriptions 28
Mobile phone penetration segmented between basic phones and smartphones 29
Basic phones and smartphones in use, segmented by demographic group . 29
Mobile phones in use, segmented by manufacturer 32
Mobile phones in use, segmented by network operator 33
Mobile network operator subscribers, segmented by prepaid and post-paid subscriptions 34
Mobile phones in use, segmented by retailer through which acquired . 36
Mobile phone insurance and extended warranties 37
Take-up rates for mobile phone cover, segmented by cover type 37
Take-up rates for all types of mobile phone cover, segmented by demographic group 38
Take-up rates for all types of mobile phone cover, segmented by subscription and phone type 39
Take-up rates for stand-alone mobile phone cover, segmented by demographic group 40
Take-up rates for stand-alone mobile phone cover, segmented by subscription and phone type 41
Take-up rates for stand-alone mobile phone cover, segmented by mobile network operator 42
Take-up rates for stand-alone mobile phone cover, segmented by retailer 43
Take-up rates for stand-alone mobile phone cover, segmented by manufacturer 44
Perceived risks covered by mobile phone insurance and extended warranties . 45
Distribution channels for stand-alone mobile phone insurance and extended warranties 46
Distribution interfaces for stand-alone mobile phone insurance and extended warranties 47
Time of acquisition of stand-alone mobile phone insurance and extended warranties 50
Claims frequency and reasons for mobile phone insurance and extended warranties 50
4.0 APPENDIX 53
Research sample statistics 53
Research structure . 56

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 2
2.0 MOBILE GADGETS 4
Percentage of respondents in the US buying a tablet, laptop, e-reader or camera in the last three years,
segmented by type of mobile gadget, 2014 5
Percentage of respondents in the US buying a mobile gadget in the last three years, segmented by
income, age and gender, 2014 6
Laptops and tablets bought in the US in the last three years, segmented by retailer, 2014 8
Laptops and tablets bought in the US in the last three years, segmented by manufacturer, 2014 9
Laptops and tablets bought in the US in the last three years, segmented by interface, 2014 10
Take-up rates for mobile gadget insurance and extended warranties in the US, segmented by type of
policy (stand-alone, packaged with a banking product or included with household insurance), 2014 11
Penetration rate for generic extended warranties attached to credit cards in the US, 2014 . 12
Take-up rates for all types of mobile gadget insurance and extended warranties in the US, segmented by
income, age and gender, 2014 . 13
Take-up rates for stand-alone mobile gadget insurance and extended warranties in the US, segmented by
income, age and gender, 2014 . 14
Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets
and laptops in the US, segmented by retailer, 2014 16
Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets
and laptops in the US, segmented by manufacturer, 2014 17
Take-up rates for stand-alone mobile gadget insurance and extended warranties among buyers of tablets
and laptops in the US, segmented by purchase of the underlying mobile gadget at a shop and remotely,
2014 18
Perceived risks covered by all types of mobile gadget insurance and extended warranties in the US, 2014
19
Distribution channels used to acquire stand-alone mobile gadget insurance and extended warranties in
the US, 2014 . 20
Distribution interfaces used to acquire stand-alone mobile gadget insurance and extended warranties in
the US, 2014 . 21
Online sales of stand-alone mobile gadget insurance and extended warranties in the US, segmented by
type of device used, 2014 22
Cross-tabulation of distribution channels and interfaces used to acquire stand-alone mobile gadget
insurance and extended warranties in the US, 2014 23
Frequency of mobile gadget insurance and extended warranty claims in the US, segmented by outcome
of claim and type of cover, 2014 25
Frequency of mobile gadget insurance and extended warranty claims in the US, segmented by outcome
of claim and type of cover, 2014 (table) 25
Mobile gadget insurance and extended warranty claims in the US, segmented by reason for claim, 2014
26
3.0 MOBILE PHONES 27
Percentage of respondents owning a mobile phone in the US, segmented by prepaid and post-paid
subscriptions, 2014 28
Mobile phones in use in the US, segmented by subscription method and by basic phones and
smartphones, 2014 29
Mobile phones in use in the US, segmented between basic phones and smartphones and segmented by
income, age and gender, 2014 . 30
Mobile phones in use in the US, segmented between basic and smartphones and segmented by income,
age and gender, 2014 (table) 31
Mobile phones in use in the US, segmented by manufacturer, 2014 . 32
Mobile phones in use in the US, segmented by mobile network operator, 2014 33
Mobile phone network operators used in the US, segmented by subscription method, 2014 34
Mobile phone network operators used in the US, segmented by subscription method, 2014 (table) . 35
Mobile phones in use in the US, segmented by retailer through which acquired, 2014 36
Take-up rates for mobile phone insurance and extended warranties in the US, segmented by type of
policy (stand-alone, packaged with a banking product or included with household insurance), 2014 37
Take-up rates for all types of mobile phone insurance and extended warranties in the US, segmented by
income, age and gender, 2014 . 38
Take-up rates for all types of mobile phone insurance and extended warranties in the US, segmented by
subscription and phone type, 2014 39
Take-up rates for stand-alone mobile phone insurance and extended warranties in the US, segmented by
income, age and gender, 2014 . 40
Take-up rates for stand-alone mobile phone insurance and extended warranties in the US, segmented by
subscription and phone type, 2014 41
Take-up rates for stand-alone mobile phone insurance and extended warranties in the US, segmented by
mobile network operator, 2014 42
Take-up rates for stand-alone mobile phone insurance and extended warranties in the US, segmented by
retailer, 2014 . 43
Take-up rates for stand-alone mobile phone insurance and extended warranties in the US, segmented by
manufacturer, 2014 44
Perceived risks covered by all types of mobile phone insurance and extended warranties in the US, 2014
45
Distribution channels used to acquire stand-alone mobile phone insurance and extended warranties in the
US, 2014 46
Distribution interfaces used to acquire stand-alone mobile phone insurance and extended warranties in
the US, 2014 . 47
Online sales of stand-alone mobile phone insurance and extended warranties in the US, segmented by
type of device used, 2014 48
Cross-tabulation of distribution channels and interfaces used to acquire stand-alone mobile phone
insurance and extended warranties in the US, 2014 49
Time of acquiring stand-alone mobile phone insurance and extend warranties relative to time of acquiring
underlying phone in the US, 2014 50
Frequency of mobile phone insurance and extended warranty claims in the US, segmented by outcome of
claim and type of cover, 2014 51
Frequency of mobile phone insurance and extended warranty claims in the US, segmented by outcome of
claim and type of cover, 2014 (table) 51
Mobile phone insurance and extended warranty claims in the US, segmented by reason for claim, 2014 52
4.0 APPENDIX 53
US survey sample, segmented by geographical region 54
US survey sample, segmented by age group and by annual household income band 55

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