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Brazilian Mobile Device Management Market : Trends and Opportunities in the Brazilian MDM Market, Frost & Sullivan

  • January 2015
  • -
  • Frost & Sullivan
  • -
  • 30 pages


Table of Contents

Executive Summary

•The Brazilian mobile device management (MDM) market has attracted the attention of companies that provide this service due to the high growth rates in the market (CAGR of x % from 2014 to 2020). MDM is a new trend that is mainly driven by bring your own device (BYOD) and the interest of providers looking to secure new revenue sources.
•The objectives of this study are as follows: provide an overview of the Brazilian MDM market, explore the current market scenario, analyze the key drivers and restraints, forecast market size, and examine potential market growth to contextualize the recent efforts of important MDM companies that are incorporating new IT services into their portfolios.
•The study also discusses the major dynamics and technology trends shaping the market while driving growth.


•MDM refers to the ability to monitor, configure, diagnose, and troubleshoot mobile devices for reporting, compliance, and other device life cycle management purposes.
•MDM is driven by many trends, especially BYOD, which refers to the practice of allowing employees to use personal mobile devices to access corporate IT resources and data.
•The proliferation of BYOD points to a future in which enterprise IT departments will have to manage a mix of corporate-owned and employee-owned mobile devices.
•As the corporate ecosystem becomes increasingly complex, IT departments will find it challenging to manage all the traditional technology deployments, resulting in less control over security.
•It is necessary to implement solutions to manage BYOD within companies and not prohibit the use of devices with corporate information, which might create new risks, such as competitive disadvantages, employee dissatisfaction, and work inefficiencies.
•Trends such as cloud computing and Big Data will drive the MDM market. More devices means the generation of more information, which employees will use and access. The management of all devices is crucial to not lose control over them.
•Many companies do not have BYOD-related policies, which allows employees to bring their own device to work, thereby increasing security problems. This raises the threat of custom malware, which is specially created for mobile devices and is used against the government and enterprises.
•As Brazil is observing a difficult macroeconomic climate, companies have to become productive. Mobility has been one of the keys for enhanced productivity. BYOD policies can help companies and employees achieve this goal, as it is possible to gain more agility in decisions and to execute back-office tasks, such as e-mails and system approvals, on the run.
•Before using an MDM solution, the IT department and the legal department must come to a clear understanding of what can/cannot be accessed to avoid any future legal problems.
•As Brazilian labor laws are highly restrictive, many companies adopt MDM solutions to ensure that their employees do not receive e-mails after working hours so that they do not have to pay for the additional hours.
•Brazil still faces problems in terms of its IT labor force. There is a mismatch between what is taught in universities and what is expected in IT companies, especially with regard to security and mobility.
•Universities need to approach IT companies and re-think their educational content. IT companies need to invest in professionals by providing training and improving the career path within their organization to retain employees.
•The Brazilian Government decreed law number x , which offers tax exemption (payroll) for IT companies from December 2011 to December 2014. This was done to stimulate competitiveness among the companies. The rates of tax contribution will be between x % and x %; also, the companies will no longer have to make the x % social security contribution.
•Telecommunication companies play a major role in this market as they sell corporate MDM solutions along with the smartphones that are sold or rented to the corporate market. They also provide connectivity and are expanding their networks across Brazil.
•Companies tend to use MDM solutions when they realize that their information is valuable and must be protected; for example, employees that have their customer relationship management (CRM) on mobile devices.

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