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Data monetization - Opportunities beyond OTT: finance, retail, telecom and connected objects

  • December 2014
  • -
  • IDATE
  • -
  • 62 pages

Summary

Table of Contents

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This report presents data monetisation options for selected verticals, beyond traditional development in pure online markets.
The first part of the report provides an overview of the big data market and its impacts in terms of data monetisation opportunities open to all verticals.
The second part presents current initiatives for data monetisation around upsell and cross-selling, direct advertising/marketing, value-added services (servicisation), intermediation and data resale for four key verticals: finance, retail, telecom and connected objects.
The report provides an assessment of the major real opportunities in the selected verticals and their articulation with aggregators and platforms coming from the online world.

List of players reviewed
• Amazon
• Apple
• Axa
• Barclays
• Cardlytics
• Citibank
• Discovery
• emozia
• Facebook
• Google
• Intersec
• Intuit
• JP Morgan Chase
• Macy's
• MasterCard
• Mint
• Nordstrom
• NTT DOCOMO
• Open Bank Project
• Oracle
• Orange
• parks & honey
• Plaid
• RunKeeper
• SFR
• shopkick
• SingTel
• SundaySky
• Telefónica/O2
• Tesco
• Verizon
• Weve
• Withings

Slideshow contents

Data monetisation options for verticals
• Big data - a disruptive concept for data monetisation
• Big data technologies and market structure
• Big data market size

Opportunities for verticals
• Opportunities for verticals
• Differences between verticals
• Retail
• Finance
• Telecom
• Connected objects

Outlook
• Major opportunities for the four verticals
• Battle with aggregators

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