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  3. > Storage Software Market by Software (Storage Replication, Archiving, Software Defined Storage, and Others), by End User, by Deployment Type, by Industry (Government, BFSI, and Others) and by Geography – Global Forecast to 2019

The storage software market has gained major importance due to the explosion of data centre services. Storage software includes data protection and recovery, storage and device management, storage replication, archiving, storage virtualization, software defined storage, and storage infrastructure software. The enterprises are continuously trying to run data centres in an efficient and cost-effective way. In order to use less energy and infrastructure from their end, SME’s are seeking storage virtualization facilities to minimize their ICT expending. Enterprises of all sizes are showing an increased interest in outsourcing their expensive in-house data storage services to the third party software defined storage providers.

Storage solution is playing vital role in various industry verticals as to cater their IT needs efficiently. Among the verticals, healthcare is expected to show the fastest growth due to the explosion of data in hospital environments such as medical images, diagnostic reports and patient medical records. In addition, Health Insurance Portability and Accountability (HIPAA), state, and local healthcare regulatory are demanding data retention, access, and preservation.
North America and Europe have the highest adoption of storage software and regions such as Asia-Pacific (APAC), Middle East and Africa (MEA) along with Latin America offers a lot of opportunities for the vendors. This opportunity is mainly due to increase in IT spending in this region, companies are investing in storage solutions to cater their storage need.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

This report will help the storage software vendors in the following ways:

1. This report segments the overall storage software market on the basis of the revenues generated by storage software vendors, hardware vendors, and service providers. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into regions.
2. The report will help storage software vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table Of Contents

Storage Software Market by Software (Storage Replication, Archiving, Software Defined Storage, and Others), by End User, by Deployment Type, by Industry (Government, BFSI, and Others) and by Geography - Global Forecast to 2019
1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.3.1 ASSUMPTIONS 22

3 EXECUTIVE SUMMARY 24

3.1 STORAGE MARKET ACROSS VARIOUS REGIONS 27

4 PREMIUM INSIGHTS 28

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN GLOBAL STORAGE SOFTWARE MARKET 28
4.2 STORAGE SOFTWARE MARKET, BY SOFTWARE, 2014 29
4.3 STORAGE SOFTWARE MARKET, BY END USER, 2014 29
4.4 NA STORAGE SOFTWARE MARKET 30
4.5 STORAGE SOFTWARE: REGIONAL MARKETS 31
4.6 LIFECYCLE ANALYSIS, BY REGION, 2014 31

5 MARKET OVERVIEW 33

5.1 INTRODUCTION 34
5.2 MARKET SEGMENTATION 34
5.2.1 STORAGE SOFTWARE MARKET, BY SOFTWARE TYPE 34
5.2.2 STORAGE SOFTWARE MARKET BY END USER 34
5.2.3 STORAGE SOFTWARE MARKET, BY DEPLOYMENT TYPE 35
5.2.4 STORAGE SOFTWARE MARKET, BY VERTICAL 35
5.2.5 STORAGE SOFTWARE MARKET, BY REGION 36
5.3 MARKET DYNAMICS 36
5.3.1 DRIVERS 37
5.3.1.1 Increase in volume of data 37
5.3.1.2 Significant cost reduction 37
5.3.1.3 Growing demand for storage virtualization 37
5.3.2 RESTRAINTS 38
5.3.2.1 Privacy concerns 38
5.3.2.2 Lack of structured storage infrastructure 38
5.3.3 OPPORTUNITIES 38
5.3.3.1 Lower deployment cost 38
5.3.3.2 Growing SDS market 38
5.3.4 CHALLENGES 39
5.3.4.1 Lagging software interoperability 39

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 42
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 43
6.3.5 INTENSITY OF RIVALRY 44

7 GLOBAL STORAGE SOFTWARE MARKET ANALYSIS, BY SOFTWARE 45

7.1 INTRODUCTION 46
7.2 DATA PROTECTION AND RECOVERY 47
7.3 STORAGE AND DEVICE MANAGEMENT 50
7.4 STORAGE REPLICATION 52
7.5 ARCHIVING 54
7.6 STORAGE VIRTUALIZATION 55
7.7 SOFTWARE DEFINED STORAGE (SDS) 57
7.8 STORAGE INFRASTRUCTURE SOFTWARE 58

8 GLOBAL STORAGE SOFTWARE MARKET ANALYSIS, BY END USER 60

8.1 INTRODUCTION 61
8.2 SMBS 62
8.3 ENTERPRISES 63

9 GLOBAL STORAGE SOFTWARE MARKET ANALYSIS, BY DEPLOYMENT TYPE 66

9.1 INTRODUCTION 67
9.2 ON-PREMISES 68
9.3 CLOUD 70

10 GLOBAL STORAGE SOFTWARE MARKET ANALYSIS, BY VERTICAL 72

10.1 INTRODUCTION 73
10.2 TELECOM AND IT 74
10.3 GOVERNMENT 74
10.4 BFSI 75
10.5 HEALTHCARE 77
10.6 MANUFACTURING 77
10.7 RETAIL 78
10.8 OTHERS 78

11 GEOGRAPHIC ANALYSIS 80

11.1 INTRODUCTION 81
11.2 NORTH AMERICA (NA) 83
11.3 EUROPE 85
11.4 ASIA-PACIFIC (APAC) 87
11.5 MIDDLE EAST AND AFRICA (MEA) 88
11.6 LATIN AMERICA (LA) 90

12 COMPETITIVE LANDSCAPE 92

12.1 OVERVIEW 92
12.2 COMPETITIVE SITUATION AND TRENDS 93
12.2.1 NEW PRODUCT DEVELOPMENTS 94
12.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 96
12.2.3 MERGERS AND ACQUISITIONS 97

13 COMPANY PROFILES 99 (Overview, Products and Services, Strategies and Insights, Developments and MnM View)*

13.1 INTRODUCTION 99
13.2 CA TECHNOLOGIES 100
13.3 DELL, INC. 102
13.4 EMC 104
13.5 HEWLETT PACKARD 107
13.6 HITACHI DATA SYSTEMS 110
13.7 HUAWEI TECHNOLOGIES 113
13.8 IBM 116
13.9 NETAPP, INC. 120
13.10 ORACLE CORPORATION 122
13.11 SYMANTEC CORPORATION 125
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 128

14.1 DISCUSSION GUIDE 128
14.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 132
14.3 AVAILABLE CUSTOMIZATIONS 133
14.4 RELATED REPORTS 134

LIST OF TABLES

TABLE 1 GLOBAL STORAGE SOFTWARE MARKET SIZE AND GROWTH, 2012-2019 ($MILLION, Y-O-Y %) 24
TABLE 2 INCREASE IN VOLUME OF DATA WILL BE RESPONSIBLE FOR THE GROWTH OF STORAGE SOFTWARE 37
TABLE 3 PRIVACY CONCERNS ARE A RESTRAINT TO THE GROWTH OF THE STORAGE SOFTWARE MARKET 38
TABLE 4 SDS MARKET IS ONE OF THE OPPORTUNITIES IN THE STORAGE SOFTWARE MARKET 39
TABLE 5 LAGGING SOFTWARE INTEROPERABILITY IS POSING A MAJOR CHALLENGE FOR STORAGE SOFTWARE 39
TABLE 6 STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 47
TABLE 7 DATA PROTECTION AND RECOVERY: SOFTWARE STORAGE MARKET SIZE,
BY END USER, 2012-2019 ($MILLION) 48
TABLE 8 DATA PROTECTION AND RECOVERY: SOFTWARE STORAGE MARKET SIZE,
BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 49
TABLE 9 DATA PROTECTION AND RECOVERY: SOFTWARE STORAGE MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 49
TABLE 10 STORAGE AND DEVICE MANAGEMENT: SOFTWARE STORAGE MARKET SIZE,
BY END USER, 2012-2019 ($MILLION) 50
TABLE 11 STORAGE AND DEVICE MANAGEMENT: SOFTWARE STORAGE MARKET SIZE,
BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 51
TABLE 12 STORAGE AND DEVICE MANAGEMENT: SOFTWARE STORAGE MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 51
TABLE 13 STORAGE REPLICATION: SOFTWARE STORAGE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 52
TABLE 14 STORAGE REPLICATION: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 53
TABLE 15 STORAGE REPLICATION: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 53
TABLE 16 ARCHIVING: SOFTWARE STORAGE MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 54
TABLE 17 ARCHIVING: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 54
TABLE 18 ARCHIVING: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 55
TABLE 19 STORAGE VIRTUALIZATION: SOFTWARE STORAGE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 56
TABLE 20 STORAGE VIRTUALIZATION: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 56
TABLE 21 STORAGE VIRTUALIZATION: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 22 SDS: SOFTWARE STORAGE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 57
TABLE 23 SDS: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 58
TABLE 24 SDS: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 25 STORAGE INFRASTRUCTURE SOFTWARE: SOFTWARE STORAGE MARKET SIZE,
BY END USER, 2012-2019 ($MILLION) 59
TABLE 26 STORAGE INFRASTRUCTURE SOFTWARE: SOFTWARE STORAGE MARKET SIZE,
BY DEPLOYMENT TYPE, 2012-2019 ($MILLION) 59
TABLE 27 STORAGE INFRASTRUCTURE SOFTWARE: SOFTWARE STORAGE MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 59
TABLE 28 STORAGE SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 61
TABLE 29 SMBS: SOFTWARE STORAGE MARKET SIZE, BY SOFTWARE,
2012-2019 ($MILLION) 62
TABLE 30 SMBS: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 62
TABLE 31 SMBS: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 63
TABLE 32 ENTERPRISES: SOFTWARE STORAGE MARKET SIZE, BY SOFTWARE,
2012-2019 ($MILLION) 64
TABLE 33 ENTERPRISES: SOFTWARE STORAGE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 64
TABLE 34 ENTERPRISES: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 65
TABLE 35 STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 67
TABLE 36 ON-PREMISES DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 69
TABLE 37 ON-PREMISES DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 69
TABLE 38 ON-PREMISES DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 39 CLOUD DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY SOFTWARE,
2012-2019 ($MILLION) 70
TABLE 40 CLOUD DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 70
TABLE 41 CLOUD DEPLOYMENT: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 71
TABLE 42 STORAGE SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 73
TABLE 43 TELECOM AND IT: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 74
TABLE 44 GOVERNMENT: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 75
TABLE 45 BFSI: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 76
TABLE 46 HEALTHCARE: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 77
TABLE 47 MANUFACTURING: SOFTWARE STORAGE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 77
TABLE 48 RETAIL: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 78
TABLE 49 OTHERS: SOFTWARE STORAGE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 79
TABLE 50 STORAGE SOFTWARE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 83
TABLE 51 NA: STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 84
TABLE 52 NA: STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 84
TABLE 53 NA: STORAGE SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 84
TABLE 54 NA: STORAGE SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 85
TABLE 55 EUROPE: STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE,
2012-2019 ($MILLION) 85
TABLE 56 EUROPE: STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 86
TABLE 57 EUROPE: STORAGE SOFTWARE MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 86
TABLE 58 EUROPE: STORAGE SOFTWARE MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 86
TABLE 59 APAC: STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 87
TABLE 60 APAC: STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 87
TABLE 61 APAC: STORAGE SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 88
TABLE 62 APAC: STORAGE SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 88
TABLE 63 MEA: STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 89
TABLE 64 MEA: STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 89
TABLE 65 MEA: STORAGE SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 89
TABLE 66 MEA: STORAGE SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 90
TABLE 67 LA: STORAGE SOFTWARE MARKET SIZE, BY SOFTWARE, 2012-2019 ($MILLION) 90
TABLE 68 LA: STORAGE SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2012-2019 ($MILLION) 91
TABLE 69 LA: STORAGE SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 91
TABLE 70 LA: STORAGE SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 91
TABLE 71 NEW PRODUCT DEVELOPMENTS, 2012-2014 94
TABLE 72 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012-2014 96
TABLE 73 MERGERS AND ACQUISITIONS, 2012-2014 97

LIST OF FIGURES

FIGURE 1 GLOBAL STORAGE SOFTWARE MARKET: STAKEHOLDERS 16
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 ASSUMPTIONS OF THE RESEARCH STUDY 22
FIGURE 6 GLOBAL STORAGE SOFTWARE MARKET SNAPSHOT (2014 VS. 2019): DATA PROTECTION AND RECOVERY TO LEAD THE STORAGE SOFTWARE MARKET 25
FIGURE 7 STORAGE SOFTWARE MARKET SIZE, BY VERTICAL (2014 VS. 2019): BFSI WILL CONTINUE TO DOMINATE THE MARKET 26
FIGURE 8 STORAGE SOFTWARE MARKET: BY SOFTWARE, 2014 26
FIGURE 9 STORAGE SOFTWARE MARKET SHARE, 2014 27
FIGURE 10 SDS AND STORAGE VIRTUALIZATION WILL HAVE AN ATTRACTIVE MARKET OPPORTUNITY 28
FIGURE 11 SDS POSTS THE LARGEST MARKET SIZE IN THE STORAGE SOFTWARE MARKET
IN 2014 29
FIGURE 12 ENTERPRISES WILL CONTINUE TO DOMINATE STORAGE SOFTWARE MARKET IN THE COMING FIVE YEARS 29
FIGURE 13 DATA PROTECTION AND RECOVERY SOFTWARE POSTS THE LARGEST MARKET SIZE IN THE NA STORAGE SOFTWARE MARKET, 2014 30
FIGURE 14 APAC MARKET TO GROW WITH THE HIGHEST CAGR 31
FIGURE 15 APAC AND MEA ARE EXPECTED TO HAVE HIGH GROWTH RATES IN THE COMING FIVE YEARS 31
FIGURE 16 STORAGE SOFTWARE MARKET SEGMENTATION: BY SOFTWARE 34
FIGURE 17 STORAGE SOFTWARE MARKET SEGMENTATION: BY END USER 34
FIGURE 18 STORAGE SOFTWARE MARKET SEGMENTATION: BY DEPLOYMENT TYPE 35
FIGURE 19 STORAGE SOFTWARE MARKET SEGMENTATION, BY VERTICAL 35
FIGURE 20 STORAGE SOFTWARE MARKET SEGMENTATION, BY REGION 36
FIGURE 21 INCREASE IN VOLUME OF DATA IS A MAJOR DRIVER FOR STORAGE SOFTWARE MARKET 36
FIGURE 22 VALUE CHAIN ANALYSIS 41
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS: STORAGE SOFTWARE MARKET 42
FIGURE 24 APAC IS EXPECTED TO HAVE HIGH GROWTH RATE IN THE COMING FIVE YEARS 46
FIGURE 25 ENTERPRISES WILL CONTINUE TO DOMINATE THE DATA PROTECTION AND RECOVERY MARKET WITH ALMOST TWO-THIRDS OF THE SHARE IN 2019 48
FIGURE 26 ENTERPRISES WILL CONTINUE TO DOMINATE THE STORAGE AND DEVICE MANAGEMENT MARKET 50
FIGURE 27 NA STANDS AS THE LARGEST MARKET FOR STORAGE REPLICATION MARKET
IN 2014 52
FIGURE 28 STORAGE VIRTUALIZATION WILL HAVE THE HIGHEST GROWTH IN APAC REGION IN COMING FIVE YEARS 56
FIGURE 29 ENTERPRISES WILL CONTINUE TO DOMINATE THE STORAGE SOFTWARE END USERS MARKET IN 5 YEARS 61
FIGURE 30 ENTERPRISES TO DOMINATE ALL STORAGE SOFTWARE SOLUTIONS 63
FIGURE 31 CLOUD DEPLOYMENT SHOWS FASTER ADOPTION RATE IN THE STORAGE SOFTWARE MARKET DURING THE FORECAST PERIOD 67
FIGURE 32 ON-PREMISES TO DOMINATE ALL STORAGE SOFTWARE SOLUTIONS 68
FIGURE 33 HEALTHCARE IS THE FASTEST GROWING INDUSTRY IN THE STORAGE SOFTWARE MARKET 73
FIGURE 34 BFSI HOLDS GREATER FUTURE SCOPE IN APAC REGION 76
FIGURE 35 GEOGRAPHICAL SNAPSHOT (2014) 81
FIGURE 36 ASIA-PACIFIC AND MEA WILL LEAD THE STORAGE SOFTWARE MARKET BY 2019 82
FIGURE 37 APAC IS THE FASTEST GROWING REGION IN THE STORAGE SOFTWARE MARKET 82
FIGURE 38 COMPANIES ADOPTED AGREEMENTS, ACQUISITIONS, AND NEW PRODUCT DEVELOPMENTS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS 92
FIGURE 39 MARKET EVALUATION FRAMEWORK 93
FIGURE 40 BATTLE FOR MARKET SHARE: NEW PRODUCT DEVELOPMENT WAS THE KEY STRATEGY 93
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 99
FIGURE 42 CA TECHNOLOGIES: BUSINESS OVERVIEW 100
FIGURE 43 DELL, INC.: BUSINESS OVERVIEW 102
FIGURE 44 EMC: BUSINESS OVERVIEW 104
FIGURE 45 EMC: SWOT ANALYSIS 106
FIGURE 46 HEWLETT PACKARD: BUSINESS OVERVIEW 107
FIGURE 47 HITACHI DATA SYSTEMS: BUSINESS OVERVIEW 110
FIGURE 48 HITACHI DATA SYSTEMS: SWOT ANALYSIS 112
FIGURE 49 HUAWEI TECHNOLOGIES: BUSINESS OVERVIEW 113
FIGURE 50 HUWAEI TECHNOLOGIES: SWOT ANALYSIS 115
FIGURE 51 IBM: BUSINESS OVERVIEW 116
FIGURE 52 IBM: SWOT ANALYSIS 118
FIGURE 53 NETAPP, INC.: BUSINESS OVERVIEW 120
FIGURE 54 ORACLE CORPORATION: BUSINESS OVERVIEW 122
FIGURE 55 ORACLE CORPORATION: SWOT ANALYSIS 124
FIGURE 56 SYMANTEC CORPORATION: BUSINESS OVERVIEW 125

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