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The Social media is entering the mainstream of CSP customer care operations

  • January 2015
  • -
  • Analysys Mason
  • -
  • 37 pages

Summary

Table of Contents

Social media has become a major force in consumers' lives and represent a preferred channel to communications service providers (CSPs) for an increasing number of customers. CSPs are using Facebook and Twitter in multi-channel customer care architecture and the channel represents a valuable way for CSPs to communicate with tech-savvy customers.

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