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  4. > Mushroom Market by Type (Button, Shiitake, and Oyster), by Application (Fresh Mushrooms and Processed Mushrooms (Dried, Frozen, and Canned)), & by Region - Global Trends & Forecast to 2019

The mushroom market has grown exponentially in the last few years and this trend is projected to continue. The market was valued at $29,427.92 million in 2013; and at a CAGR of 9.5% from 2014, it is projected to reach $50,034.12 million by 2019. The market is being driven by the rise in consumption of processed food, rise in consumer awareness about health and wellness, cultivation being a promising and profitable business, and continuous R&D and innovations to expand applicability and accelerate growth. On the other hand, limited shelf-life is the major challenge faced by the mushroom market.

Europe accounted for the largest share of the mushroom market in 2013 and is projected to grow at the highest CAGR of 10.8% between 2014 and 2019. The market in the Asia-Pacific region is projected to be the second-largest in the next five years. These regions are projected to be emerging revenue-generating pockets for market players. The shiitake mushroom market is projected to be the fastest-growing in the next five years, followed by button mushrooms. Processed mushrooms accounted for more than half of the global mushroom market in 2013.

In this report, the mushroom market has broadly been segmented on the basis of types, applications, and regions. The mushroom market is marked with intense competition due to the presence of a large number of both large- and small-scale firms. Expansions, acquisitions, agreements, and new product developments are the key strategies adopted by market players in order to ensure their growth in the market. The market was dominated by players such as Costa Pty Ltd. (Australia), Phillips Mushroom Farms, Inc. (U.S.), Shanghai FINC Bio-Tech Inc. (China), and Bonduelle Fresh Europe (France) in terms of developments between 2010 and 2014.

Table Of Contents

Mushroom Market by Type (Button, Shiitake, and Oyster), by Application (Fresh Mushrooms and Processed Mushrooms (Dried, Frozen, and Canned)), and by Region - Global Trends and Forecast to 2019
1 INTRODUCTION 12

1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 PERIODIZATION CONSIDERED FOR THE MUSHROOM MARKET 14
1.4 BASE CURRENCY CONSIDERATION FOR MUSHROOM MARKET 14
1.5 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15

2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data taken from secondary sources 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 17
2.1.2.3 Breakdown of primary interviews 18
2.2 FACTOR ANALYSIS 18
2.2.1 INTRODUCTION 18
2.2.2 DEMAND SIDE ANALYSIS 18
2.2.2.1 Rising population and rising diversified food demand 19
2.2.2.2 Increasing consumer preference for convenience foods
and ready-to-eat meals 20
2.2.2.3 Demand for convenience foods in developing economies 20
2.2.2.4 Rising demand for meat substitutes 21
2.2.3 SUPPLY SIDE ANALYSIS 21
2.2.3.1 Growing fruits and vegetables processing industry 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 23
2.3.2 TOP-DOWN APPROACH 24
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 25
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.5.1 ASSUMPTIONS 26
2.5.2 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30

4.1 ATTRACTIVE OPPORTUNITIES IN MUSHROOM MARKET 30
4.2 MUSHROOM MARKET: PRODUCT SEGMENT, BY APPLICATION 31
4.3 EUROPEAN MUSHROOM MARKET 32
4.4 MUSHROOM MARKET: PRODUCT SEGMENT, BY TYPE 33
4.5 CHINA ACCOUNTED FOR NEARLY ONE-FOURTH OF THE GLOBAL MARKET SHARE, 2013 34
4.6 LIFE CYCLE ANALYSIS, BY REGION 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37
5.2 EVOLUTION 37
5.3 MARKET SEGMENTATION 38
5.3.1 MUSHROOM MARKET, BY TYPE 38
5.3.2 MUSHROOM MARKET, BY APPLICATION 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Increase in consumption of processed foods 41
5.4.1.2 Rise in consumer awareness about health and wellness 41
5.4.1.3 Promising and profitable business 42
5.4.1.4 RandD and innovations to expand applicability and accelerate growth 42
5.4.1.5 Improving technologies to increase the shelf-life 42
5.4.2 RESTRAINT 43
5.4.2.1 Limited shelf-life of mushrooms 43
5.4.3 OPPORTUNITIES 44
5.4.3.1 Technological advancements 44
5.4.3.2 Growing concerns about obesity 44
5.4.4 CHALLENGES 44
5.4.4.1 Proper process management 44
5.4.4.2 Consumer credibility 44

6 INDUSTRY TRENDS 46

6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 47
6.3 SUPPLY CHAIN ANALYSIS 48
6.4 INDUSTRY ANALYSIS 49
6.5 PORTER'S FIVE FORCES ANALYSIS 50
6.5.1 THREAT OF NEW ENTRANTS 50
6.5.2 THREAT OF SUBSTITUTES 51
6.5.3 BARGAINING POWER OF SUPPLIERS 51
6.5.4 BARGAINING POWER OF BUYERS 51
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 51
6.6 PEST ANALYSIS 52
6.6.1 POLITICAL FACTORS 52
6.6.2 ECONOMIC FACTORS 52
6.6.3 SOCIAL FACTORS 52
6.6.4 TECHNOLOGICAL FACTORS 52

7 MUSHROOM MARKET, BY TYPE 53

7.1 INTRODUCTION 54
7.2 BUTTON MUSHROOM 57
7.3 SHIITAKE MUSHROOM 58
7.4 OYSTER MUSHROOM 59
7.5 OTHER MUSHROOM 59

8 MUSHROOM MARKET, BY APPLICATION 61

8.1 INTRODUCTION 62
8.2 MUSHROOM MARKET, BY APPLICATION 62
8.3 FRESH MUSHROOMS MARKET 62
8.4 PROCESSED MUSHROOM MARKET 64
8.5 PROCESSED MUSHROOM, BY SUB-APPLICATION 65
8.5.1 DRIED MUSHROOM 66
8.5.2 FROZEN MUSHROOM 67
8.5.3 CANNED MUSHROOM 67
8.5.4 OTHER MUSHROOM 68

9 MUSHROOM MARKET, BY REGION 69

9.1 INTRODUCTION 70
9.2 NORTH AMERICA 71
9.2.1 U.S. 73
9.2.2 CANADA 74
9.2.3 MEXICO 76
9.3 EUROPE 77
9.3.1 THE NETHERLANDS 81
9.3.2 GERMANY 82
9.3.3 ITALY 83
9.3.4 FRANCE 84
9.3.5 U.K. 85
9.3.6 REST OF EUROPE 86
9.4 ASIA-PACIFIC 87
9.4.1 CHINA 91
9.4.2 JAPAN 92
9.4.3 INDIA 93
9.4.4 AUSTRALIA 95
9.4.5 REST OF ASIA-PACIFIC 96
9.5 REST OF THE WORLD 97
9.5.1 BRAZIL 99
9.5.2 SOUTH AFRICA 100
9.5.3 REST OF ROW 101

10 COMPETITIVE LANDSCAPE 102

10.1 OVERVIEW 102
10.2 MARKET SHARE ANALYSIS 103
10.3 COMPETITIVE SITUATION and TRENDS 104
10.3.1 EXPANIONS and INVESTMENTS 105
10.3.2 ACQUSITIONS 106
10.3.3 NEW PRODUCT and TECHNOLOGY LAUNCHES 106
10.3.4 AGREEMENTS, COLLABORATIONS, JOINT VENTURES, and PARTNERSHIPS 107

11 COMPANY PROFILES 108 (Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*

11.1 INTRODUCTION 108
11.2 BONDUELLE FRESH EUROPE 109
11.3 COSTA PTY LTD. 111
11.4 DRINKWATER'S MUSHROOMS LIMITED 113
11.5 LUTECE HOLDINGS B.V. 114
11.6 MONAGHAN MUSHROOMS IRELAND 115
11.7 MONTEREY MUSHROOMS INC. 117
11.8 OKECHAMP S.A. 119
11.9 PHILLIPS MUSHROOM FARMS, INC. 121
11.10 SHANGHAI FINC BIO-TECH INC. 124
11.11 THE MUSHROOM COMPANY 126
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

12 APPENDIX 127

12.1 INSIGHTS OF INDUSTRY EXPERTS 127
12.2 DISCUSSION GUIDE 128
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 131
12.4 AVAILABLE CUSTOMIZATIONS 131

LIST OF TABLES

TABLE 1 ASSUMPTIONS OF THE STUDY 26
TABLE 2 IMPACT OF KEY DRIVERS ON THE MUSHROOM MARKET 43
TABLE 3 IMPACT OF KEY RESTRAINTS ON THE MUSHROOM MARKET 44
TABLE 4 CONSUMER CREDIBILITY IS THE CHALLENGE FOR MUSHROOM MARKET 45
TABLE 5 LIST OF COMMON MUSHROOM SPECIES GROWN UNDER SUITABLE
ECOLOGICAL CONDITIONS 55
TABLE 6 MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 56
TABLE 7 BUTTON MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 8 SHIITAKE MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 9 OYSTER MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 59
TABLE 10 OTHER MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 60
TABLE 11 MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 62
TABLE 12 FRESH MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 63
TABLE 13 PROCESSED MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 64
TABLE 14 PROCESSED MUSHROOM MARKET SIZE, BY SUB-APPLICATION,
2012-2019 ($MILLION) 65
TABLE 15 DRIED MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 66
TABLE 16 FROZEN MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 67
TABLE 17 CANNED MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 68
TABLE 18 OTHER MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 68
TABLE 19 MUSHROOM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 70
TABLE 20 NORTH AMERICA: MUSHROOM MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 71
TABLE 21 NORTH AMERICA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 71
TABLE 22 NORTH AMERICA: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 72
TABLE 23 NORTH AMERICA: PROCESSED MUSHROOM MARKET SIZE, BY SUB-APPLICATION, 2012-2019 ($MILLION) 72
TABLE 24 U.S.: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 73
TABLE 25 U.S.: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 74
TABLE 26 CANADA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 75
TABLE 27 CANADA: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 75
TABLE 28 MEXICO: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 76
TABLE 29 MEXICO: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 76
TABLE 30 EUROPE: MUSHROOM MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 78
TABLE 31 EUROPE: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 79
TABLE 32 EUROPE: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 80
TABLE 33 EUROPE: PROCESSED MUSHROOM MARKET SIZE, BY SUB-APPLICATION,
2012-2019 ($MILLION) 80
TABLE 34 THE NETHERLANDS: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 81
TABLE 35 THE NETHERLANDS: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 82
TABLE 36 GERMANY: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 82
TABLE 37 GERMANY: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 83
TABLE 38 ITALY: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 83
TABLE 39 ITALY: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 84
TABLE 40 FRANCE: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 84
TABLE 41 FRANCE: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 85
TABLE 42 U.K.: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 85
TABLE 43 U.K.: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 86
TABLE 44 REST OF EUROPE: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 86
TABLE 45 REST OF EUROPE: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 87
TABLE 46 GDP PER CAPITA (PPP) FOR KEY EMERGING ECONOMIES, 2013 88
TABLE 47 ASIA-PACIFIC: MUSHROOM MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 89
TABLE 48 ASIA-PACIFIC: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 89
TABLE 49 ASIA-PACIFIC: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 90
TABLE 50 ASIA-PACIFIC: PROCESSED MUSHROOM MARKET SIZE, BY SUB-APPLICATION,
2012-2019 ($MILLION) 90
TABLE 51 CHINA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 91
TABLE 52 CHINA: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 91
TABLE 53 JAPAN: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 92
TABLE 54 JAPAN: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 93
TABLE 55 INDIA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 94
TABLE 56 INDIA: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 94
TABLE 57 AUSTRALIA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 95
TABLE 58 AUSTRALIA: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 95
TABLE 59 REST OF ASIA-PACIFIC: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 96
TABLE 60 REST OF ASIA-PACIFIC: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 96
TABLE 61 REST OF THE WORLD: MUSHROOM MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 97
TABLE 62 REST OF THE WORLD: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 97
TABLE 63 REST OF THE WORLD: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 98
TABLE 64 REST OF THE WORLD: PROCESSED MUSHROOM MARKET SIZE,
BY SUB-APPLICATION, 2012-2019 ($MILLION) 98
TABLE 65 BRAZIL: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 99
TABLE 66 BRAZIL: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 99
TABLE 67 SOUTH AFRICA: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 100
TABLE 68 SOUTH AFRICA: MUSHROOM MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 100
TABLE 69 REST OF ROW: MUSHROOM MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 101
TABLE 70 REST OF ROW: MUSHROOM MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 101
TABLE 71 EXPANSIONS and INVESTMENTS, 2010-2014 106
TABLE 72 ACQUISITIONS, 2010-2014 106
TABLE 73 NEW PRODUCT LAUNCHES and DEVELOPMENTS, 2010-2014 107
TABLE 74 AGREEMENTS, COLLABORATIONS, CONSOLIDATIONS, and PARTNERSHIPS, 2010-2014 107

LIST OF FIGURES

FIGURE 1 MUSHROOM MARKET SEGMENTATION 13
FIGURE 2 RESEARCH DESIGN 15
FIGURE 3 POPULATION GROWTH TREND, 1961-2050 19
FIGURE 4 ANNUAL READY MEALS RETAIL MARKET VALUE, BY PRODUCT TYPE,
2006-2011 ($MILLION) 20
FIGURE 5 U.S. FOOD PREPARATIONS (VEGETABLE, FRUIT, and NUT) IMPORT VALUE SHARE, 2013 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 8 DATA TRIANGULATION 25
FIGURE 9 MUSHROOM MARKET SNAPSHOT (2014 VS. 2019) 27
FIGURE 10 CANNED MUSHROOMS PROJECTED TO BE THE FASTEST-GROWING MARKET
BY 2019 28
FIGURE 11 MUSHROOM MARKET TREND, BY REGION, 2014 28
FIGURE 12 HIGH GROWTH RATE OBSERVED IN EUROPEAN COUNTRIES 29
FIGURE 13 ATTRACTIVE OPPORTUNITIES IN MUSHROOM MARKET 30
FIGURE 14 PROCESSED MUSHROOMS SEGMENT TO GROW AT THE FASTEST RATE and ACCOUNT FOR THE LARGEST SHARE IN NEXT FIVE YEARS 31
FIGURE 15 PROCESSED MUSHROOMS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE EUROPEAN MUSHROOM MARKET, 2013 32
FIGURE 16 SHIITAKE MUSHROOMS WILL CONTINUE TO DOMINATE THE MARKET IN NEXT
FIVE YEARS 33
FIGURE 17 CHINA DOMINATES THE GLOBAL MUSHROOM MARKET 34
FIGURE 18 ASIA-PACIFIC REGION TO PROVIDE IMMENSE POTENTIAL OPPORTUNITIES FOR MUSHROOM MARKET GROWTH 35
FIGURE 19 DEVELOPMENT OF THE MUSHROOM MARKET 38
FIGURE 20 MUSHROOM MARKET, BY TYPE 38
FIGURE 21 MUSHROOM MARKET, BY APPLICATION 39
FIGURE 22 KEY DRIVERS: RISE IN CONSUMER AWARENESS ABOUT HEALTH and WELLNESS
and INCREASING CONSUMPTION OF PROCESSED FOODS 40
FIGURE 23 MUSHROOM MARKET: VALUE CHAIN ANALYSIS 47
FIGURE 24 MUSHROOM MARKET: SUPPLY CHAIN MANAGEMENT 48
FIGURE 25 INCREASING DEMAND FOR SPECIALITY MUSHROOMS IS THE LEADING TREND
OF THE INDUSTRY 49
FIGURE 26 PORTER'S FIVE FORCES ANALYSIS: LESS PRODUCT DIFFERENTIATION IS INCREASING COMPETITION IN MUSHROOM INDUSTRY 50
FIGURE 27 MUSHROOM MARKET, BY TYPE: A SNAPSHOT, 2013 55
FIGURE 28 BUTTON MUSHROOM: PROJECTED TO BE THE FASTEST-GROWING MARKET
(2014-2019) 57
FIGURE 29 EUROPE TO BOAST THE HIGHEST CAGR IN FRESH MUSHROOM MARKET 63
FIGURE 30 EUROPE: FASTEST GROWING MARKET FOR PROCESSED MUSHROOMS, 2014-2019 64
FIGURE 31 CANNED MUSHROOM: LARGEST and FASTEST-GROWING MARKET, 2014-2019 66
FIGURE 32 GEOGRAPHIC SNAPSHOT (2014-2019): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 70
FIGURE 33 U.S.: PER CAPITA MUSHROOM CONSUMPTION, 2000-2012 74
FIGURE 34 EUROPEAN MUSHROOM MARKET: A SNAPSHOT 77
FIGURE 35 EUROPEAN MUSHROOM MARKET, BY TYPE: A SNAPSHOT, 2013 78
FIGURE 36 PER CAPITA CONSUMPTION OF MUSHROOM IN EUROPEAN NATIONS, 2007 79
FIGURE 37 NETHERLANDS: LARGEST SHARE IN THE EUROPEAN MUSHROOM MARKET 81
FIGURE 38 CHINA IS THE MARKET LEADER IN THE ASIA-PACIFIC REGION 88
FIGURE 39 COMPANIES ADOPTED EXPANSIONS and INVESTMENTS AS THE KEY GROWTH STRATEGY OVER THE LAST FIVE YEARS 102
FIGURE 40 MUSHROOM MARKET SHARE, BY KEY PLAYER, 2013 103
FIGURE 41 MARKET EVALUATION FRAMEWORK - EXPANSIONS, INVESTMENTS, and ACQUISITIONS WERE THE MOST PREFERRED STRATEGIES IN THE MUSHROOM MARKET
(2010-2014) 104
FIGURE 42 BATTLE FOR MARKET SHARE: EXPANSIONS and INVESTMENTS WERE THE
KEY STRATEGIES 105
FIGURE 43 GEOGRAPHICAL REVENUE MIX OF TOP FIVE PLAYERS 108
FIGURE 44 BONDUELLE FRESH EUROPE: BUSINESS OVERVIEW 109
FIGURE 45 BONDUELLE FRESH EUROPE: SWOT ANALYSIS 110
FIGURE 46 COSTA PTY LTD.: SWOT ANALYSIS 112
FIGURE 47 DRINKWATER'S MUSHROOMS LIMITED: BUSINESS OVERVIEW 113
FIGURE 48 MONAGHAN MUSHROOMS IRELAND: SWOT ANALYSIS 116
FIGURE 49 OKECHAMP S.A.: SWOT ANALYSIS 120
FIGURE 50 PHILLIPS MUSHROOM FARMS: SWOT ANALYSIS 123

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