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  5. > Ceramic Sanitary Ware Market By Product Type (Toilet Sinks/Water Closets, Wash Basins, Pedestals, and Cisterns), Technology (Slip Casting, Pressure Casting, Tape Casting, and Isostatic Pressing) And Geography (North America, Asia-Pacific, Europe and RoW)

The growth in the real estate industry together with the changing preferences of the consumers towards hygienic products is driving the market for ceramic sanitary ware. The ceramic sanitary ware products are required in public, residential and commercial areas.

Asia-Pacific accounts for a major share in the ceramic sanitary ware market. The booming construction industry in the region gives rise to the increased demand for sanitary ware products. The increasing disposable income of the consumers in China and India is driving the market for high quality ceramic products. Thus, the ceramic sanitary ware products have become the products of choice in the region.

However, the factors that hinder the growth of the ceramic sanitary ware market are the environmental concerns. The production process for ceramic sanitary ware products involves processes that lead to the release of harmful gases, wastewater and solid waste into the environment. The stringent regulations in Europe and North America do not allow the discharge of harmful gas in the environment and thus, the regulations can pose a threat to the market for ceramic products.

There are also numerous opportunities for the ceramic sanitary ware market in the developing nations. Booming real estate market in Brazil acts as a driver for the ceramic sanitary ware products. The demand for sanitary ware products arises particularly from China, India and Thailand. The rapid economic developments in China and India act as a key driver for the market. Moreover the increasing disposable income of the consumers and changing consumer preferences also acts as a driving force for ceramic sanitary ware products.

In terms of technology slip casting accounts for a major share. However, the demand for pressure casting is also increasing in many regions. Followed by Asia-Pacific, Europe is the second-largest market for ceramic sanitary wares. The European ceramic sanitary ware market is principally focused on delivering high-quality products to its consumers. The products are tailored to meet the specific requirements of the end consumers coupled with tremendous pre and post sales services.

The global ceramic sanitary ware market is analyzed in terms of revenue ($million) for all regions and their respective major countries. The market is segmented on the basis of product types, technologies and regions. The report forecasts revenue of the global ceramic sanitary ware market with respect to five main regions such as North America, Europe, Asia-Pacific, and RoW.

The market research study provides a detailed qualitative and quantitative analysis of the ceramic sanitary ware market. Various secondary sources have been used, such as encyclopedia, directories, and databases to identify and assemble information useful for this extensive commercial study of the ceramic sanitary ware market. The primary sources—experts from related industries and suppliers—have been interviewed to obtain and verify critical information as well as to assess the future prospects and market estimations.

This report analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies market dynamics such as drivers, restraints, and opportunities. Major companies such as American Standard Brands (U.S.), Roca Sanitario S.A. Spain) and Toto Ltd. (Japan), and others have also been profiled in this report.

Table Of Contents

Ceramic Sanitary Ware Market By Product Type (Toilet Sinks/Water Closets, Wash Basins, Pedestals, and Cisterns), Technology (Slip Casting, Pressure Casting, Tape Casting, and Isostatic Pressing) And Geography (North America, Asia-Pacific, Europe and RoW)
1 INTRODUCTION 13

1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY and PRICING 15
1.5 PACKAGE SIZE 15
1.6 LIMITATIONS 16
1.7 STAKE HOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET CRACKDOWN and DATA TRIANGULATION 20
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY INSIGHTS 22
2.3.2 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27

4.1 ATTRACTIVE OPPORTUNITIES IN THE CERAMIC SANITARY WARE MARKET 27
4.2 CERAMIC SANITARY WARE MARKET: MAJOR PRODUCT SEGMENTS 28
4.3 CERAMIC SANITARY WARE MARKET IN ASIA-PACIFIC 29
4.4 CERAMIC SANITARY WARE MARKET ATTRACTIVENESS 30
4.5 CERAMIC SANITARY WARE MARKET, BY REGION (2013) 31
4.6 CERAMIC SANITARY WARE MARKET: DEVELOPED VS. DEVELOPING NATIONS 32
4.7 LIFE CYCLE ANALYSIS, BY REGION 33

5 MARKET OVERVIEW 34

5.1 INTRODUCTION 35
5.2 EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 CERAMIC SANITARY WARE MARKET, BY PRODUCT TYPES 36
5.3.2 CERAMIC SANITARY WARE MARKET, BY REGION 37
5.3.3 CERAMIC SANITARY WARE MARKET, BY TECHNOLOGY 37
5.4 MARKET DYNAMICS 38
5.4.1 DRIVERS 38
5.4.1.1 Growing demand from the Asia-Pacific region 38
5.4.1.2 Growth in the real estate market 39
5.4.1.3 The shift of ceramic sanitary ware production to emerging countries 39
5.4.1.4 Changing consumer preferences 39
5.4.2 RESTRAINT 40
5.4.2.1 Environmental Concerns 40
5.4.3 OPPORTUNITY 41
5.4.3.1 High growth in developing nations 41

6 INDUSTRY TRENDS 43

6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 RAW MATERIAL ANALYSIS 44
6.4 CERAMIC SANITARY WARE PRICE, BY REGION 44
6.5 PORTER'S FIVE FORCES ANALYSIS 45
6.5.1 THREAT OF NEW ENTRANTS 45
6.5.2 THREAT OF SUBSTITUTES 46
6.5.3 BARGAINING POWER OF SUPPLIERS 46
6.5.4 BARGAINING POWER OF BUYERS 46
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 46
6.6 STRATEGIC BENCHMARKING 47
6.6.1 NEW PRODUCT LAUNCHES 47
6.6.2 MERGERS and ACQUISITIONS 48

7 CERAMIC SANITARY WARE MARKET, BY PRODUCT TYPE 49

7.1 INTRODUCTION 50
7.2 MARKET SIZE and PROJECTION 50
7.2.1 CONSTRUCTION INDUSTRY TO DRIVE THE CONSUMPTION OF TOILET SINKS 51
7.3 TOILET SINKS/WATER CLOSETS 52
7.4 WASH BASINS 53
7.4.1 ASIA-PACIFIC CONTINUES TO BE THE LARGEST CONSUMER OF WASH BASINS 54
7.5 CISTERNS 55
7.6 PEDESTALS 56
7.7 OTHERS 57

8 GLOBAL CERAMIC SANITARY WARE MARKET, BY TECHNOLOGY 59

8.1 INTRODUCTION 60
8.1.1 AVAILABILITY OF RAW MATERIAL and CHEAP LABOR COSTS DRIVE THE CONSUMPTION OF SLIP CASTING TECHNOLOGY 60
8.2 SLIP CASTING 61
8.3 PRESSURE CASTING 63
8.4 TAPE CASTING 64
8.5 ISOSTATIC PRESSING 66

9 REGIONAL ANALYSIS 68

9.1 INTRODUCTION 69
9.2 NORTH AMERICA 71
9.2.1 U.S. 75
9.2.2 CANADA 76
9.2.3 MEXICO 77
9.3 EUROPE 78
9.3.1 GERMANY 81
9.3.2 TURKEY 82
9.3.3 ITALY 83
9.3.4 SPAIN 84
9.3.5 OTHERS 85
9.4 ASIA-PACIFIC 86
9.4.1 CHINA 90
9.4.2 INDIA 91
9.4.3 JAPAN 92
9.4.4 SOUTH KOREA 93
9.4.5 THAILAND 94
9.4.6 REST OF ASIA-PACIFIC 95
9.5 ROW 96

10 COMPETITIVE LANDSCAPE 99

10.1 OVERVIEW 100
10.2 NEW PRODUCT LAUNCHES: THE MOST POPULAR GROWTH STRATEGY 100
10.3 MAXIMUM DEVELOPMENTS IN 2014 103
10.4 AMERICAN STANDARD BRANDS, ROCA SANITARO S.A., TOTO LTD., AND VILLEROY and BOCH AG: MOST ACTIVE PARTICIPANTS 104
10.5 COMPETITIVE SITUATION and TRENDS 105
10.5.1 CONTRACTS and AGREEMENTS 105
10.5.2 EXPANSIONS 105
10.5.3 MERGERS and ACQUISITIONS 106
10.5.4 NEW PRODUCT LAUNCHES 106
10.5.5 PARTNERSHIP 108

11 COMPANY PROFILES 109 (Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*

11.1 REGIONAL REVENUE MIX OF TOP FIVE MARKET PLAYERS. 109
11.2 AMERICAN STANDARD BRANDS 110
11.3 TOTO LTD. 113
11.4 ROCA SANITARIO, S.A. 115
11.5 VILLEROY and BOCH AG 117
11.6 KOHLER CO. 120
11.7 HSIL LIMITED 123
11.8 DURAVIT AG 125
11.9 DURATEX SA 126
11.10 SANITEC CORPORATION 127
11.11 LIXIL CORPORATION 128
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

12 APPENDIX 129

12.1 INDUSTRY EXPERTS 129
12.2 DISCUSSION GUIDE 130
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 133
12.4 AVAILABLE CUSTOMIZATIONS 134
12.5 RELATED REPORTS 135

LIST OF TABLES

TABLE 1 CERAMIC SANITARY WARE MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 39
TABLE 2 GROWING DEMAND FROM DEVELOPING NATIONS IS DRIVING THE GROWTH OF CERAMIC SANITARY WARE MARKET 40
TABLE 3 INDUSTRY BENCHMARKS FOR WASTE GENERATION 41
TABLE 4 AIR EMISSION LEVEL FOR CERAMIC TILES 41
TABLE 5 INCREASED DEMAND FROM EMERGING ECONOMIES IS PAVING NEW GROWTH AVENUES FOR PLAYERS IN THE CERAMIC SANITARY WARE MARKET 42
TABLE 6 RAW MATERIALS FOR CERAMIC SANITARY WARE PRODUCTS 44
TABLE 7 CERAMIC SANITARY WARE PRICE, BY REGION, 2012-2019 ($/T) 44
TABLE 8 CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 51
TABLE 9 CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 51
TABLE 10 TOILET SINKS MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 52
TABLE 11 TOILET SINKS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 53
TABLE 12 WASH BASINS MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 54
TABLE 13 WASH BASINS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 54
TABLE 14 CISTERNS MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 55
TABLE 15 CISTERNS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 56
TABLE 16 PEDESTALS MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 57
TABLE 17 PEDESTALS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 18 OTHERS MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 57
TABLE 19 OTHERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 20 CERAMIC SANITARY WARE MARKET, BY TECHNOLOGY, 2012-2019 (‘000 UNITS) 60
TABLE 21 CERAMIC SANITARY WARE MARKET, BY TECHNOLOGY, 2012-2019 ($MILLION) 61
TABLE 22 SLIP CASTING TECHNOLOGY MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 62
TABLE 23 SLIP CASTING TECHNOLOGY MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 62
TABLE 24 PRESSURE CASTING TECHNOLOGY MARKET SIZE, BY REGION,
2012-2019 (‘000 UNITS) 63
TABLE 25 PRESSURE CASTING TECHNOLOGY MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 64
TABLE 26 TAPE CASTING TECHNOLOGY MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 65
TABLE 27 TAPE CASTING TECHNOLOGY MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 65
TABLE 28 ISOSTATIC PRESSING MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 66
TABLE 29 ISOSTATIC PRESSING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 67
TABLE 30 CERAMIC SANITARY WARE MARKET SIZE, BY REGION, 2012-2019 (‘000 UNITS) 70
TABLE 31 CERAMIC SANITARY WARE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 71
TABLE 32 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 UNITS) 73
TABLE 33 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 73
TABLE 34 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE, 2012-2019 (‘000 UNITS) 73
TABLE 35 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE, 2012-2019 ($MILLION) 74
TABLE 36 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY, 2012-2019 (‘000 UNITS) 74
TABLE 37 NORTH AMERICA: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY, 2012-2019 ($MILLION) 75
TABLE 38 U.S.: CERAMIC SANITARY WARE MARKET SIZE, PRODUCT TYPE,
2012-2019 (‘000 UNITS) 75
TABLE 39 U.S.: CERAMIC SANITARY WARE MARKET SIZE, PRODUCT TYPE,
2012-2019 ($MILLION) 76
TABLE 40 CANADA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 76
TABLE 41 CANADA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 77
TABLE 42 MEXICO: CERAMIC SANITARY WARE MARKET SIZE, PRODUCT TYPE,
2012-2019 (‘000 UNITS) 77
TABLE 43 MEXICO: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 78
TABLE 44 EUROPE: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 UNITS) 78
TABLE 45 EUROPE: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 79
TABLE 46 EUROPE: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 79
TABLE 47 EUROPE: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 79
TABLE 48 EUROPE: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY,
2012-2019 (‘000 UNITS) 80
TABLE 49 EUROPE: CERAMIC SANITARY WARE SIZE, BY TECHNOLOGY, 2012-2019 ($MILLION) 80
TABLE 50 GERMANY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 81
TABLE 51 GERMANY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 81
TABLE 52 TURKEY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 82
TABLE 53 TURKEY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 82
TABLE 54 ITALY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 83
TABLE 55 ITALY: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 83
TABLE 56 SPAIN: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 84
TABLE 57 SPAIN: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 84
TABLE 58 OTHERS: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 85
TABLE 59 OTHERS: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 85
TABLE 60 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 (‘000 UNITS) 87
TABLE 61 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 87
TABLE 62 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 88
TABLE 63 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 88
TABLE 64 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY,
2012-2019 (‘000 UNITS) 89
TABLE 65 ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY,
2012-2019 ($MILLION) 89
TABLE 66 CHINA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 90
TABLE 67 CHINA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 90
TABLE 68 INDIA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 91
TABLE 69 INDIA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 91
TABLE 70 JAPAN: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 92
TABLE 71 JAPAN: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 92
TABLE 72 SOUTH KOREA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 93
TABLE 73 SOUTH KOREA: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 93
TABLE 74 THAILAND: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 94
TABLE 75 THAILAND: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 94
TABLE 76 REST OF ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE, 2012-2019 (‘000 UNITS) 95
TABLE 77 REST OF ASIA-PACIFIC: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE, 2012-2019 ($MILLION) 95
TABLE 78 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY REGION,
2012-2019 (‘000 UNITS) 96
TABLE 79 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 97
TABLE 80 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 (‘000 UNITS) 97
TABLE 81 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY PRODUCT TYPE,
2012-2019 ($MILLION) 97
TABLE 82 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY,
2012-2019 (‘000 UNITS) 98
TABLE 83 ROW: CERAMIC SANITARY WARE MARKET SIZE, BY TECHNOLOGY,
2012-2019 ($MILLION) 98
TABLE 84 CONTRACT and AGREEMENT, 2011-2014 105
TABLE 85 EXPANSIONS, 2011-2014 105
TABLE 86 MERGERS and ACQUISITIONS, 2011-2014 106
TABLE 87 NEW PRODUCT LAUNCHES, 2011-2014 106

LIST OF FIGURES

FIGURE 1 CERAMIC SANITARY WARE MARKET, RESEARCH METHODOLOGY 17
FIGURE 2 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 19
FIGURE 4 BREAK DOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION
and REGION 20
FIGURE 5 KEY DATA FROM SECONDARY SOURCES 21
FIGURE 6 KEY DATA FROM PRIMARY SOURCES 22
FIGURE 7 TOILET SINKS TO DOMINATE THE CERAMIC SANITARY WARE PRODUCT TYPE MARKET 24
FIGURE 8 PRESSURE CASTING TO REGISTER THE HIGHEST CAGR 25
FIGURE 9 ASIA-PACIFIC IS ESTIMATED TO BE THE LARGEST MARKET, IN TERMS OF
VOLUME, IN 2013 26
FIGURE 10 HIGH GROWTH IN THE CERAMIC SANITARY WARE MARKET BETWEEN 2014 and 2019 27
FIGURE 11 WASH BASINS TO GROW AT THE FASTEST RATE 28
FIGURE 12 CHINA ACCOUNTS FOR THE LARGEST SHARE IN THE ASIA-PACIFIC MARKET 29
FIGURE 13 INDIA and MEXICO ARE THE FASTEST-GROWING CERAMIC SANITARY WARE MARKET 30
FIGURE 14 TOILET SINKS TO DOMINATE THE NORTH AMERICAN MARKET
IN THE NEXT FIVE YEARS 31
FIGURE 15 INDIA TO EMERGE AS A LUCRATIVE MARKET 32
FIGURE 16 CERAMIC SANITARY WARE MARKET IN ASIA-PACIFIC TO EXPERIENCE HIGH GROWTH DURING 2014 TO 2019 33
FIGURE 17 FOCUS ON DECORATIVE and DURABLE CERAMIC EQUIPMENT 35
FIGURE 18 CERAMIC SANITARY WARE MARKET, BY MAJOR PRODUCT TYPE 36
FIGURE 19 CERAMIC SANITARY WARE MARKET, BY REGION 37
FIGURE 20 CERAMIC SANITARY WARE MARKET, BY TECHNOLOGY 37
FIGURE 21 OVERVIEW OF THE FORCES GOVERNING THE CERAMIC SANITARY WARE MARKET 38
FIGURE 22 VALUE CHAIN ANALYSIS FOR CERAMIC SANITARY WARE: RAW MATERIAL ACCOUNTS FOR THE MAJOR VALUE ADDITION 43
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS 45
FIGURE 24 STRATEGIC BENCHMARKING: AMERICAN STANDARD ADOPTED NEW PRODUCT LAUNCHES AS A STRATEGY TO CAPTURE THE LARGE SHARE OF THE MARKET 47
FIGURE 25 STRATEGIC BENCHMARKING: LIXIL CORPORATION and DURATEX S.A. HAVE ACQUIRED THE STAKES OF THE OTHER PLAYERS 48
FIGURE 26 WASH BASINS TO REGISTER THE HIGHEST CAGR IN THE NEXT FIVE
YEARS (2014-2019) 50
FIGURE 27 ASIA-PACIFIC TO DRIVE THE TOILET SINKS MARKET 52
FIGURE 28 HIGH DEMAND FROM DEVELOPING NATIONS FOR WASH BASINS TO DRIVE THE MARKET 53
FIGURE 29 CISTERNS TO WITNESS HIGHEST GROWTH IN ASIA-PACIFIC 55
FIGURE 30 ASIA-PACIFIC TO WITNESS THE FASTEST GROWTH IN PEDESTALS 56
FIGURE 31 PRESSURE CASTING TO REGISTER THE HIGHEST CAGR FOR THE FORECASTED PERIOD 60
FIGURE 32 ASIA-PACIFIC TO DRIVE THE SLIP CASTING TECHNOLOGY MARKET 61
FIGURE 33 MASS PRODUCTION REQUIREMENTS TO BOOST THE PRESSURE CASTING MARKET 63
FIGURE 34 REQUIREMENT FOR ADVANCED PRODUCTS TO DRIVE THE TAPE CASTING TECHNOLOGY MARKET IN ASIA-PACIFIC 64
FIGURE 35 DEMAND FOR ENVIRONMENTAL-FRIENDLY PRODUCTS TO DRIVE THE DEMAND FOR ISOSTATIC PRESSING 66
FIGURE 36 REGIONAL SNAPSHOT (2013)-RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOTS 69
FIGURE 37 INDIA and CHINA TO BE THE LEADING MARKETS FOR CERAMIC SANITARY WARE PRODUCTS 70
FIGURE 38 NORTH AMERICAN MARKET SNAPSHOT: PREFERENCE FOR CERAMIC SANITARY WARE (2013-2019) 72
FIGURE 39 ASIA-PACIFIC MARKET SNAPSHOT- CHINA and INDIA ARE THE MOST LUCRATIVE MARKETS 86
FIGURE 40 ROW: DEMAND FROM DEVELOPING NATIONS 96
FIGURE 41 IMPORTANT GROWTH STRATEGIES IN THE GLOBAL CERAMIC SANITARY WARE MARKET, 2011-2014 101
FIGURE 42 MOST COMPANIES RELYING ON ORGANIC GROWTH STRATEGIES 102
FIGURE 43 DEVELOPMENTS IN THE GLOBAL CERAMIC SANITARY WARE MARKET, 2011-2014 103
FIGURE 44 NORTH AMERICA ACCOUNTED FOR THE MAJOR DEVELOPMENTS BETWEEN
2011 AND 2014 103
FIGURE 45 CERAMIC SANITARY WARE MARKET DEVELOPMENTS, BY KEY PLAYERS, 2011-2014 104
FIGURE 46 AMERICAN STANDARD BRANDS: BUSINESS OVERVIEW 110
FIGURE 47 AMERICAN STANDARD: SWOT ANALYSIS 112
FIGURE 48 TOTO: BUSINESS OVERVIEW 113
FIGURE 49 TOTO: SWOT ANALYSIS 114
FIGURE 50 ROCA SANITARIO: BUSINESS OVERVIEW 115
FIGURE 51 ROCA SANITARIO: SWOT ANALYSIS 116
FIGURE 52 VILLEROY and BOCH: BUSINESS OVERVIEW 117
FIGURE 53 VILLEROY and BOCH: SWOT ANALYSIS 118
FIGURE 54 KOHLER: BUSINESS OVERVIEW 120
FIGURE 55 KOHLER: SWOT ANALYSIS 121
FIGURE 56 HSIL: BUSINESS OVERVIEW 123
FIGURE 57 DURAVIT: BUSINESS OVERVIEW 125
FIGURE 58 DURATEX: BUSINESS OVERVIEW 126
FIGURE 59 SANITEC CORPORATION: BUSINESS OVERVIEW 127
FIGURE 60 LIXIL CORPORATION: BUSINESS OVERVIEW 128

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