The Pharmaceutical Industry Online

In the United
States, eMarketer projects that business-to-business

e-commerce trade will grow to $1.3 trillion by 2005, while online trade
in

the health care industry will reach $86.4 billion by 2004. Trade in

pharmaceutical products accounts for roughly 23% of that total.

eMarketer’s
The Pharmaceutical Industry Online Report covers all aspects of the pharmaceutical
industry online, including how the consumer uses the internet to research
and buy pharmaceuticals. This report will also be relevant to those companies
that work closely with the pharmaceutical industry, such as distributors,
retailers/pharmacists, advertising agencies, consultants and technology
vendors.



The report is broken down into three primary sections that look at how
the internet is impacting pharmaceutical companies in the following areas
of their operations:

- Pharmaceutical firms and their trading partners

- Pharmaceutical firms and online advertising

- Pharmaceutical firms and online consumers & physicians

The report
reviews the following topics, and more:

- E-Commerce
trade: electronic purchasing channels, leading procurement systems

- E-Business and IT strategies and spending

- Online advertising spending: general and direct-to-consumer

- Consumers online behavior

- Physicians online

The Pharmaceutical
Industry Online Report is a collection of aggregated statistics coupled
with insightful analysis making it an essential reference for anyone in
the industry who needs to stay apprised of the competition and anyone
marketing to health consumers and physicians.

eMarketer
reports don’t merely give you the results of eMarketer studies or
surveys. eMarketer aggregates survey results and projections from leading
researchers, consultancies and governmental agencies around the world,
then puts them together—so you see the whole picture at once