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  5. > Strategic Analysis of the US and European Onboard Chargers Market : Majority of Electric Vehicle Manufacturers to Adopt 6.6 kW Chargers by 2020

This strategic insight analyzes the market for onboard chargers integrated in plug-in hybrid and electric vehicles in Europe and North America. It discusses the current climate and future trends, especially as interest in bidirectional chargers increases. The study provides an overview of the most widely adopted onboard chargers, which have been segmented by power rating. The study further examines pricing trends at the component level, and analyzes market drivers and restraints. Main suppliers and automakers are profiled, and automakers’ current and future electric vehicle strategies are examined. The base year is 2013; the forecast period is from 2014 to 2020.

Key Findings

PHEVs are expected to continue operating with a x kW onboard charger, while power output of EV onboard chargers will range from x kW to x kW.
More than 15 major companies supply onboard chargers globally, with Lear Corporation and Panasonic in key positions as suppliers for the Chevrolet Volt and Nissan Leaf—the top-selling electric vehicles (EVs) in Europe and the United States.
Original equipment manufacturers (OEMs) prefer sourcing onboard chargers from regional suppliers because of the cost benefits and shorter supply chain, which results in better predictions of delivery time.
Most plug-in hybrid electric vehicles (PHEVs) and EVs operate with a x kW onboard charger; however, the trend is for EVs to adopt chargers with output of x kW or more.
PHEVs will continue to have x kW chargers.
All major suppliers offer isolated chargers; however, many—including Brusa, Mando, and Panasonic—are carrying out research and development (R&D) to introduce nonisolated chargers.
The current high prices of onboard chargers are expected to decrease x % to x % by 2020 due to higher EV demand, which will increase charger production volume.
Onboard charger efficiency varies between % and %; OEMs’ target is efficiency above x %. This will be achieved by increasing the volume density.
All suppliers are working on downsizing the charger by x % to x % by decreasing its weight and volume and increasing the power density.
Because chargers range from x kW to x kW, charging station manufacturers are developing a range of compatible stations. For example, ABB has developed a x kW AC charging station that is compatible with the Renault Zoe’s kW onboard charger.
The kW chargers in today’s EVs are unidirectional. Manufacturers are developing bidirectional chargers that can interact with a power grid.
More than x % of suppliers are sourcing components such as electromagnetic interference (EMI) filters, power controllers, and DC-DC converters from Tier I and II suppliers because volume is not high enough to achieve economies of scale through in-house manufacturing.

Technology Trends Unidirectional onboard chargers are now used, but bidirectional chargers are expected to be introduced in next x to x years.

Unidirectional onboard chargers have the capability to transmit power from the utility to the vehicle. Most PHEVs and EVs have adopted to unidirectional chargers.
Impact on OEMs
•No additional costs for the power electronics of the charger
•Due to 1-way communication, there is no additional cycling of the battery

Bidirectional onboard chargers enable 2-way power transfer between the vehicle and the grid, the communication process is termed as vehicle to grid (V2G).
Impact on OEMs
•Less preferable by OEMs due to degradation of the battery
•Economically viable business model to be implemented for battery warranty and compensation

Table Of Contents

Strategic Analysis of the US and European Onboard Chargers Market : Majority of Electric Vehicle Manufacturers to Adopt 6.6 kW Chargers by 2020
Executive Summary 3
Research Scope, Objectives, Background, and Methodology 12
Definitions and Segmentation 19
Market Overview 22
Onboard Chargers Market -
• Drivers and Restraints 36
• Market Measurements 41
• Outlook for Onboard Chargers 48
Competitor Profiles—Suppliers 57
Competitor Profiles—Automakers 64
Conclusions and Future Outlook 70

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