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Breakfast Cereals in Finland

  • November 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Breakfast cereals is a mature category in Finland which managed to post only minor growth in 2016. Nonetheless, several trends were impacting the market and consumers were attracted by convenience, health and wellness, all natural ingredients and flavour experiences. High fibre, protein, natural minerals and vitamins were all trendy ingredients which attracted consumers. More importantly, Finns continued to rediscover porridge as a healthy breakfast, and also as a snack or even as a simple...

Euromonitor International’s Breakfast Cereals in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Finland
BREAKFAST CEREALS IN FINLAND
Euromonitor International
November 2016


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Myllyn Paras Oy in Packaged Food (finland)
Strategic Direction
Key Facts
Summary 1 Myllyn Paras Oy: Key Facts
Summary 2 Myllyn Paras Oy: Operational Indicators
Competitive Positioning
Summary 3 Myllyn Paras Oy: Competitive Position 2016
S Group in Packaged Food (finland)
Strategic Direction
Key Facts
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Internet Strategy
Private Label
Summary 6 S Group: Private Label Portfolio
Competitive Positioning
Summary 7 S Group: Competitive Position 2016
Executive Summary
Sluggish Growth Challenges Manufacturers
Domestic, If the Price Is Right
Very Intensive Competition Results in Clear Winners and Losers
Distribution Is Shaped by Price Competition
Slow Growth Is Predicted
Key Trends and Developments
Price War, An Acquisition and Liberated Shopping Hours Are Impacting Distribution
Domestic in High Demand
Price War Rages on
Value-added Launches Fighting Maturity and Price Competition
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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