To ride the tide of the internet boom in China, Chanel plans to introduce e-commerce to China as soon as possible, as early as 2017. However, the e-commerce will be more focused on e-service, to provide more thorough customer service to its high-end and tech-savvy buyers. In addition, the e-service is expected to boost sales in boutique stores, to enable customers to have an even better shopping experience. Meanwhile, Chanel will further enhance its sales of designer apparel in boutique stores i...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Luxury Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Chanel (China) Trading Co Ltd in Luxury Goods (China) CHANEL (CHINA) TRADING CO LTD IN LUXURY GOODS (CHINA) Euromonitor International November 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Chanel (China) Trading Co Ltd: Key Facts Internet Strategy Summary 2 Chanel (China) Trading Co Ltd: Internet Sales 2015-2016 Competitive Positioning Summary 3 Chanel (China) Trading Co Ltd: Luxury Brands by Category 2016 Summary 4 Chanel (China) Trading Co Ltd: Luxury Brands by Category 2016