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Home Furnishings in China

  • June 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

Growth in home furnishings current value sales in 2014 was well down CAGR for the entire review period. This was mainly because together with home improvement, home furnishings was particularly badly affected by the cooling of the Chinese property market and the related macroeconomic slowdown that resulted from restrictive real estate policies imposed by the government in order to reduce the risk of a destabilising bubble. These factors not only limited growth in home furnishings current value...

Euromonitor International’s Home Furnishings in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Furnishings in China
HOME FURNISHINGS IN CHINA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2009-2014
Table 2 Sales of Home Furnishings by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Furnishings: % Value 2010-2014
Table 4 LBN Brand Shares of Home Furnishings: % Value 2011-2014
Table 5 Distribution of Home Furnishings by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Furnishings by Category: Value 2014-2019
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2014-2019
Shenzhen Fuanna Bedding and Furnishing Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Key Facts
Summary 2 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Operational Indicators 2012-2014
Competitive Positioning
Summary 3 Shenzhen Fuanna Bedding and Furnishing Co Ltd: Competitive Position 2014
Executive Summary
Growth in Total Home and Garden Current Value Sales Slows in 2014
Home Furnishings and Home Improvement Hardest Hit by Restrictive Policies
Smaller Players Struggle As Slowdown Results in Fiercer Competition
Internet Retailing Continues To Gain Ground in Home and Garden Distribution
Regulatory Changes Should Support Positive Market Performance Towards 2019
Key Trends and Developments
Restrictive Property Policies Inhibit Demand for Home and Garden Products
Internet Retailing Offers New Opportunities for Home and Garden Players
Home and Garden Players Diversify and Expand the Scope of Their Businesses
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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