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Writing Instruments in China

  • July 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Towards the end of the review period, South Korean and Japanese stationery with cute and rich designs and consistent quality proved particularly appealing to female Chinese consumers. In spite of the comparatively high unit prices of these products, many consumers in China are willing to pay more for such unique stationery. Furthermore, the rising acceptance of Korean and Japanese popular culture among young Chinese consumers has also boosted sales of stationery imported from South Korea and Jap...

Euromonitor International’s Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in China
WRITING INSTRUMENTS IN CHINA
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Shanghai Mandg Stationery Inc in Personal Accessories (china)
Strategic Direction
Key Facts
Summary 1 Shanghai MandG Stationery Inc: Key Facts
Summary 2 Shanghai MandG Stationery Inc: Operational Indicators
Competitive Positioning
Summary 3 Shanghai MandG Stationery Inc: Competitive Position 2015
Executive Summary
Value Sales of Personal Accessories Pick Up Due To Rigid Domestic Demand
Polarised Performance for Ultra High-end and Affordable Luxury Goods
Multinational Brands Maintain A Strong in Presence in Personal Accessories
Department Stores Dominates Retail Distribution; Internet Retailing Grows Robustly
Value Growth To Remain Steady for Personal Accessories During the Forecast Period
Key Trends and Developments
Luxury Brands Venture Into New Market Niches To Seek New Growth Engines
More Personal Accessories Brands Launch Smart Products
Online Channels Are Expanded Further and Utilised More Often
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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