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US Surfactants Market

  • January 2015
  • -
  • Freedonia
  • -
  • 246 pages

US demand to increase 2.9% yearly through 2018

US demand for surfactants is expected to grow 2.9 percent per year to 10.2 billion pounds in 2018, representing $14.5 billion in value terms. Growth will be supported by rising construction expenditures and oil and gas production, and by rebounds in consumer spending on personal care products. A shift toward higher value specialty surfactants for performance reasons will also promote growth in dollar terms.

Industrial markets to post fastest gains in demand

Industrial markets are expected to post the most significant gains in surfactant demand in both volume and value terms through 2018, supported by healthy economic growth, a surge in construction activity, and ongoing development of the US oil and gas industry. Demand for surfactants used as cement and asphalt additives, particularly lignosulfonates and other anionics, will gain from a rebound in nonresidential building construction, while favorable growth opportunities in paint and coatings and plastics will benefit from a combination of expanding residential construction and increased manufacturing activity. Despite a decline in oil prices in late 2014 and early 2015, demand for surfactants used in oil and natural gas production is projected to rise at an above-average pace, though growth will moderate from the average annual double-digit advances experienced from 2008 to 2013. Specialty surfactants will account for a greater share of spending on surfactants in industrial applications through 2018, as users prefer their improved efficiency, multifunctionality, and greater safety and sustainability.

Amphoterics, silicone, fluorosurfactants, block copolymers, quaternary ammonium compounds, and fatty amine oxides are among the surfactants that will show healthy growth going forward in industrial applications. US demand for surfactants in cleaning products is expected to rise at a modest pace in volume terms, as cleaning products are the most established end use for surfactants and as shipments of cleaning products are projected to rise at a modest pace. In the larger household cleaning products segment, an increasing share of cleaning products are concentrated, and contain higher levels of surfactants, including specialty surfactants that are more efficient and are gentler on the skin. Demand for surfactants in the cleaning products market will also be supported by greater emphasis on sustainability, and multifunctionality. This will favor specialty surfactants such as sugarderived types at the expense of inexpensive commodity products such as linear alkylbenzene sulfonate.

“Natural” surfactants to do well in personal care uses

In the personal care product market for surfactants, those that are gentle on skin and hair and are also environmentally sustainable will register the best growth prospects in dollar terms. Surfactants such as amphoterics, silicone, and certain types of nonionics will benefit the most from this trend. Additionally, a greater share of personal soaps will be liquid soaps, rather than bar soaps; liquid soaps tend to use more expensive surfactants, which will further support demand growth in dollar terms. Naturally-derived biosurfactants, which tend to see limited use in industrial and cleaning product markets, will expand their share of the personal care product market in dollar terms as many consumers are increasingly favoring products that are marketed as “natural.”

Study coverage

This upcoming industry study, Surfactant presents historical demand data (2003, 2008 and 2013) plus forecasts (2018 and 2023) by market and product. The study also considers key market environment factors, examines the industry structure, evaluates company market share and profiles 35 participants in the US surfactants industry

Table Of Contents

US Surfactants Market
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 4
Demographic Trends 9
Consumer Spending Activity 13
Manufacturing Outlook 17
Environmental, Health, and Regulatory Trends 20
Environmental Concerns 21
Health Concerns 22
III. MARKET OVERVIEW 24
General 24
Historical Market Trends 25
Surfactant Demand by Market 27
International Activity and Foreign Trade 30
Feedstocks 32
Pricing Issues 33
IV. CLEANING PRODUCTS 35
General 35
Household Cleaning Products 36
Household Cleaning Products Overview 37
Surfactant Demand 39
Laundry Detergents 44
Dishwashing Detergents 45
Other Household Cleaning Products 46
Industrial and Institutional Cleaning Products 47
Industrial and Institutional Cleaning Products Overview 47
Surfactant Demand 49
V. PERSONAL CARE PRODUCTS 53
General 53
Personal Care Industry Overview 55
Personal Soaps 58
Bar Soaps 59
Liquid Soaps and Body Washes 60
Cosmetics and Toiletries 61
Hair Care Products 65
Skin Care Products 66
Other Cosmetic and Toiletry Products 66
VI. INDUSTRIAL MARKETS 67
General 67
Cement and Asphalt 70
Cement and Asphalt Industry Overview 70
Surfactant Demand 71
Lubricant and Fuel Additives 73
Lubricant and Fuel Industry Overview 74
Surfactant Demand 76
Lubricants 77
Fuel Additives 78
Food and Beverage Processing 79
Food and Beverage Processing Industry Overview 79
Surfactant Demand 83
Bakery Products 85
Fats and Oils 86
Grain Mill Products 86
Other Food and Beverages 86
Oil and Gas 87
Oil and Gas Industry Overview 87
Surfactant Demand 90
Production 92
Stimulation 93
Drilling 94
Other Oil and Gas 94
Agricultural Chemicals 95
Agricultural Industry Overview 95
Surfactant Demand 98
Paint and Coatings 100
Paint and Coatings Industry Overview 101
Surfactant Demand 102
Plastics 103
Plastics Industry Overview 104
Surfactant Demand 106
Textiles and Leather 108
Textile Industry Overview 109
Surfactant Demand 110
Other Markets 112
Pulp and Paper 114
Municipal Water Treatment 115
All Other Markets 115
VII. PRODUCTS 117
General 117
Anionic Surfactants 120
Alcohol Ether Sulfates 121
Lignosulfonates 123
Linear Alkylbenzene Sulfonate 125
Alcohol Sulfates 127
Natural Soaps 129
Other Anionic Surfactants 131
Nonionic Surfactants 133
Fatty Amine Oxides 135
Alcohol Ethoxylates 137
Alkylphenol Ethoxylates 139
Sugar-Derived Surfactants 141
Alkyl Polyglycosides 143
Other Sugar-Derived Surfactants 143
Fatty Alkanolamides 144
Block Copolymers 146
Other Nonionic Surfactants 147
Cationic Surfactants 149
Quaternary Ammonium Compounds 150
Other Cationics 152
Other Surfactants 154
Amphoteric Surfactants 155
Silicone 157
Fluorosurfactants 159
VIII. INDUSTRY STRUCTURE 162
General 162
Market Share 165
Competitive Strategies 168
Low-Cost Leadership 168
Vertical Integration 169
Product Differentiation 169
Globalization 170
Cooperative Agreements 171
Manufacturing 172
Marketing and Distribution 173
Research and Development 175
Company Profiles 176
Air Products and Chemicals Incorporated 177
Akzo Nobel NV 179
Albemarle Corporation 181
Ashland Incorporated 182
BASF SE 184
Berkshire Hathaway Incorporated 186
CEPSA, see Compañía Española de Petróleos
Chevron Phillips Chemical Company LLC 188
Clariant International Limited 190
Colgate-Palmolive Company 192
Compañía Española de Petróleos SAU 193
Croda International plc 194
Cytec Industries Incorporated 197
DeFOREST Enterprises Incorporated 199
Dow Chemical Company 202
Dow Corning Corporation 205
DuPont (EI) de Nemours 206
Elementis plc 207
Evonik Industries AG 210
Harcros Chemicals Incorporated 213
Huntsman Corporation 214
Jarchem Industries Incorporated 218
Lambent Technologies, see Vantage Specialty Chemicals
LANXESS AG 219
Lonza Group Limited 220
Lubrizol Advanced Materials, see Berkshire Hathaway
Momentive Performance Materials Holdings LLC 222
Novecare, see Solvay
Occidental Petroleum Corporation 224
Pilot Chemical Company 225
Procter and Gamble Company 229
Royal Dutch Shell plc 230
Sea-Land Chemical Company 232
Shell Chemical, see Royal Dutch Shell
SI Group Incorporated 233
Solvay SA 234
Stepan Company 239
Unilever Group 242
Vantage Specialty Chemicals Incorporated 243
Other Companies Mentioned in the Study 245

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Demographic Indicators 13
3 Personal Consumption Expenditures and Disposable Income 16
4 Manufacturers' Shipments 20
SECTION III -- MARKET OVERVIEW
1 Surfactant Market, 2003-2013 26
2 Surfactant Demand by Market 29
3 Surfactant Imports and Exports 32
4 Selected Surfactant Prices 34
SECTION IV -- CLEANING PRODUCTS
1 Cleaning Product Market for Surfactants 36
2 Selected Household Detergent Shipments 39
3 Household Cleaning Market for Surfactants 42
4 Industrial and Institutional Cleaning Product Supply and Demand 48
5 Industrial and Institutional Cleaning Product Market
for Surfactants 51
SECTION V -- PERSONAL CARE PRODUCTS
1 Personal Care Product Markets for Surfactants 54
2 Cosmetic and Toiletry Supply and Demand 57
3 Personal Soap Market for Surfactants 59
4 Cosmetics and Toiletry Market for Surfactants 64
SECTION VI -- INDUSTRIAL MARKETS
1 Industrial Markets for Surfactants 68
2 Cement and Asphalt Indicators 71
3 Cement and Asphalt Market for Surfactants 73
4 Lubricant and Fuel Indicators 75
5 Lubricant and Fuel Additive Market for Surfactants 77
6 Food and Beverage Shipments 82
7 Food and Beverage Market for Surfactants 85
8 Oil and Gas Industry Indicators 90
9 Oil and Gas Market for Surfactants 92
10 Agricultural Indicators 98
11 Agricultural Chemical Market for Surfactants 100
12 Paint and Coatings Shipments 101
13 Paint and Coatings Market for Surfactants 103
14 Plastics Supply and Demand 105
15 Plastics Market for Surfactants 108
16 Textile Industry Indicators 110
17 Textile and Leather Market for Surfactants 112
18 Other Markets for Surfactants 113
SECTION VII -- PRODUCTS
1 Surfactant Demand by Product 118
2 Anionic Surfactant Demand 121
3 Alcohol Ether Sulfate Surfactant Demand 123
4 Lignosulfonate Surfactant Demand 125
5 Linear Alkylbenzene Sulfonate Surfactant Demand 127
6 Alcohol Sulfate Surfactant Demand 129
7 Natural Soap Surfactant Demand 131
8 Other Anionic Surfactant Demand 133
9 Nonionic Surfactant Demand 135
10 Fatty Amine Oxide Surfactant Demand 137
11 Alcohol Ethoxylate Surfactant Demand 139
12 Alkylphenol Ethoxylate Surfactant Demand 141
13 Sugar-Derived Surfactant Demand 142
14 Fatty Alkanolamide Surfactant Demand 145
15 Block Copolymer Surfactant Demand 147
16 Other Nonionic Surfactant Demand 148
17 Cationic Surfactant Demand 150
18 Quaternary Ammonium Compound Surfactant Demand 152
19 Other Cationic Surfactant Demand 153
20 Other Surfactant Demand 155
21 Amphoteric Surfactant Demand 157
22 Silicone Surfactant Demand 159
23 Fluorosurfactant Demand 161
SECTION VIII -- INDUSTRY STRUCTURE
1 US Surfactant Sales by Company, 2013 163
2 Selected Cooperative Agreements 172

LIST OF CHARTS

SECTION III -- MARKET OVERVIEW
1 Surfactant Market, 2003-2013 27
2 Surfactant Demand by Market, 2013 30
SECTION IV -- CLEANING PRODUCTS
1 Household Cleaning Product Market for Surfactants, 2013 43
2 Industrial and Institutional Cleaning Product Market
for Surfactants, 2013 52
SECTION VI -- INDUSTRIAL MARKETS
1 Industrial Markets for Surfactants, 2013 69
SECTION VII -- PRODUCTS
1 Surfactant Demand by Product, 2013 119
SECTION VIII -- INDUSTRY STRUCTURE
1 US Surfactant Market Share, 2013 165

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