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Executive Summary

Frost & Sullivan, ICT, Africa predicts the Top 10 ICT Trends for Africa in 2015 based on the latest regional and global research through a combination of local industry and process expertise, and taking global benchmarks and developments into account. The study draws on Frost & Sullivan’s regional and global proficiency to provide Africa-specific insights regarding ICT trends and their impact on both customers and providers.

The year 2015 will bring about extensive innovation in new business ecosystems—a prominent global trend, but one that would have a particular application in Africa. Numerous companies have emerged to address the key challenges faced in the continent including power shortages, education, and the limited availability of data. New trends such as peer-to-peer applications, on-demand services, and infrastructure sharing to establish unique models in Africa can be expected.

At a global level, over-the-top (OTT) players such as Google, Facebook, and Apple have disrupted the telecommunications landscape, and 2015 will see them expand their influence across Africa. Beyond the continued cannibalisation of messaging and, increasingly, voice revenues, one can expect the battle for customers to intensify.
One of the core predictions is the inference that multiple African governments will drive the provision of Internet access in the year ahead. There is now widespread acceptance of the importance of telecom infrastructure in driving socio-economic development; governments across the continent will play an increasingly important role in this regard. Already, objectives such as financial inclusion, public sector service delivery, and healthcare, have received close attention and seen multiple pilot projects launched.

Amongst the other trends that are highlighted are the growing impact of convergence in the competitive landscape, the shift from bring-your-own-device (BYOD) to bring-your-own-software (BYOS), and the expansion of Big Data analytics from data collection to full application, bringing with it improved customer insights and personalisation.

Table Of Contents

Top 10 ICT Trends for Africa in 2015 : Future ICT Trends and Growth Opportunities in Africa
Executive Summary 3
Top 10 ICT Trends for Africa in 2015 4
Governments Providing Internet Access 4
New Business Models Customised to Africa 4
OTT Providers vs. Operators: The Battle Heats Up 5
Forget BYOD—It's Time for BYOS 5
Big Data Becomes Priceless Data 6
Convergence is Market Imperative 6
XaaS (Everything as a Service) 7
Information Security 8
Access to Customer 9
Customer Centricity 9
Legal Disclaimer 10
The Frost and Sullivan Story 11

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