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Global Enterprise Video Webcasting Solutions Market : Ease of Use and Self-Service Webcasting are Driving Adoption

  • January 2015
  • -
  • Frost & Sullivan
  • -
  • 107 pages

Summary

Table of Contents

Key Findings

•Frost & Sullivan has traditionally defined enterprise video webcasting solutions as hardware and software point solutions, as well as end-to-end platforms that enable companies to capture and stream live video behind the enterprise’s firewall. Because of growing instances of bring your own device (BYOD) and telecommuting, webcasts that enable communication with enterprise constituents beyond the firewall are included. Cloud- and (software-as-a-service) SaaS-based webcasting solutions are also included in our definition.
•Video continued to proliferate within enterprises in 2013; live and on-demand video is being used as a strategic tool for communication, training, engagement, and marketing initiatives, thus driving cost savings and other efficiencies. Enterprise video webcasting (EVW) has been a direct beneficiary of this trend.
•EVW continues to be the solution of choice, enabling top executives to communicate with globally dispersed workforces in a consistent, compelling, and frequent manner. Maturing IT departments and CIOs (Chief Information Officers), the rapid uptake of BYOD, simplified pricing models, and the widespread adoption of video conferencing drove purchases of EVW solutions globally.
•Security and scalability are key considerations for purchase-related decisions. The other equally important factor driving enterprise adoption is ease of use. The vendor community is focusing on improving usability of these solutions, making solutions geared towards the business user instead of the technical buyer.
•Although the intensity varies by region, the slow nature of an enterprise, network inadequacies, and deployment complexities are challenges in the global market. In some regions and enterprises, the cultural reluctance towards video and cautious IT spending are other barriers to adoption.
•North America continues to be the largest market for EVW solutions. The United States will continue to show growth and promise over the forecast period. In addition, pockets in Western Europe and the Middle East expect strong growth.
•From a competitive perspective, EVW is a dynamic and crowded market. Several vendors look at this market from different angles.
•There are traditional webcasting companies such as Sonic Foundry, VBrick, and Qumu. Video conferencing vendors, like Cisco and Polycom; communications giant, InterCall; virtual events vendors, such as ON24 and INXPO; and online video platforms providers, such as Brightcove and Kaltura, have all entered the EVW market with their own solutions. Many of these companies also provide off-the-shelf point solutions that the more evolved enterprise IT teams can use to put together a home-grown webcasting solution.
•The 2013 EVW market was led by VBrick, followed closely by Cisco. Other key participants included TalkPoint, Haivision, Sonic Foundry, Qumu, Kontiki, MediaPlatform, and InterCall, among others.
•Acceptance of hybrid and cloud offerings continues to increase every year. Hybrid solutions are popular with larger enterprise customers which enable them to have servers behind the firewall, but the application is managed in the cloud. This deployment flexibility is important to customers because optimizing delivery across the existing network with limited resources and infrastructure capabilities is a common thread.
•Customers overwhelmingly want to deal with an enterprise video platform that can cater to all an enterprise’s video requirements from ingest to management, and delivery and analytics for live and on- demand video for both internal and external use-cases. Therefore, the EVW space will continue to converge into the larger enterprise video suite of products and cease to exist as a standalone solution in due time.
•Overall, the global EVW market made $ x million in revenue in 2013. The market is expected to more than double over the forecast period.

CEO’s Perspective

North America is the largest and fastest-growing market for EVW solutions globally. The United States is the single largest country market.
Hybrid- and cloud-based deployments make up more than half the market. This percent is expected to grow and deployment flexibility will continue to be a key factor.
From a customer perspective, laying out an enterprise-wide video strategy has significant benefits in terms of time, cost savings, and choosing the right EVW solution.
Security, scalability, and ease of use drive widespread adoption. Vendors must focus on these elements to win market shares.
Communicating competitive differentiation is challenging but paramount in this crowded market. Marketing and customer education is key.

Key Questions This Study Will Answer

Is the market growing? How long will it continue to grow and at what rate?
What factors will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
What are the current pricing trends in the market and how will they evolve in the future?
What technical trends are shaping the marketplace today? What disruptions are on the horizon?
What segments and regions are most rapidly adopting enterprise video webcasting solutions? How will this landscape evolve in the future?

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