Table of Contents
•An enterprise content management (ECM) solution is fast becoming an essential fixture at large enterprises around the globe. Frost & Sullivan defines ECM as a large-scale, multi-functional, cross-platform, content management system that is designed to address the structured and unstructured content management needs of organizations large and small. An ECM solution enables companies to store and manage data effectively, cut costs, enhance productivity, derive business intelligence, and create efficiencies across the enterprise.
•Over the past few years, there has been an exponential growth in content across enterprises worldwide, particularly unstructured content in the form of audio, video, email, social media content, etc. As enterprises spread out geographically, there has been a growing emphasis on workflow collaboration and information sharing in order to maintain competitive edge. The role of an ECM solution in easing these critical enterprise problems has and will continue to drive solution sales. Several enterprises earlier resorted to building home-grown content management systems; however, over time, these systems have proven cumbersome to maintain, and such companies are now acquiring purpose-built, vendor-supported ECM solutions.
•Though ECM has traditionally been an on-premises solution, hybrid and cloud deployments have become exceedingly popular thanks to the flexibility offered by such solutions. These factors result in a fast growing and dynamic marketplace for ECM solutions.
•Austerity measures in some regions impact overall enterprise IT spend. As a result, customers are price sensitive in some regions and verticals. Departmental purchases are common in this market, and companies with an overarching enterprise-wide content management strategy are few and far in between.
•From a competitive landscape perspective, there are several vendors offering best-of-breed point solutions as well as end-to-end ECM platforms. Establishing and communicating competitive differentiation to the customer is a challenge in this market lengthening sales cycles. However, overall the ECM market is set to grow and double in revenues by the end of the forecast period in 2020.
•North America and Latin America (NALA) combined is the largest and fastest growing region for ECM solutions. Slow economic growth in several European markets dampens demand but bright spots in the region (e.g., UK, Germany and Ireland) sees an increase in uptake of ECM solutions.
Security and compliance is a major driver in solution sales, especially in highly regulated industries. Vendors that have a strong vertical focus and develop particular expertise fare well in this market.
The value proposition of cloud solutions, especially for collaboration use cases, is very strong. Vendors that position themselves to capitalize on this trend will reap rich dividends.
Managing the mess of unstructured content types will continue to be important given device proliferation and the popularity of BYOD and remote working.
Though ECM has proven to be a tool that aids cost savings, when married to Big Data analytics, opportunities exist to empower revenue generation as well.
Market fragmentation is a key challenge in this market, and comparing apples to apples is difficult for the customer. Customer education and messaging requires attention.
Features and Functionality
ECM features commonly provide some combination of these below-listed features and functions.
•Records, case, document management and digital asset management (RM, CM, DM, and DAM)
•Web Experience Management (WEM) and Web Content Management (WCM)
•Imaging and capture solutions (scanning to mobile, fax, camera, or web)
•Workflow and Business Process Management (BPM)
•Advanced search and automated extraction (optimal character recognition [OCR])
•Strong version control, permission-based access and rules assigning, and automation
•Archival and indexing (emails, chats, reports, presentations, and so on)
•Natural language processing (NLP) and custom business process modeling
•Social media integration
•Dashboard for monitoring entire infrastructure and real-time view of processes
•Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on)
•Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs)
Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow and at what rate?
What factors will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
What are the current pricing trends in the market, and how will it evolve in the future?
What technical trends are shaping the marketplace today? What disruptions are on the horizon?
What segments and regions are most rapidly adopting ECM? How will this landscape evolve in the future?
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