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  3. > Strategic Analysis of Real-time Traffic Information Market in Europe and North America : Real-time Traffic Subscribers are Expected to Reach 24.4 Million by 2021

The scope of the project is to understand the Real-time Traffic Information (RTTI) in North America and Europe. The study also addresses various technologies, through which RTTI can be delivered to the in-dash devices. The study discusses the various advantages and disadvantages of the delivering technologies and which technology will be leading the market in each region. Apart from delivering technologies, location-referencing methods such as TMC and OpenLR are also discussed in this research service. The various driving factors and the restraints for RTTI are discussed and the forecast for 2021 RTTI subscribers is projected.

Market Outlook

Traffic is growing 3 times faster than the economic growth. Congestion and delays are expected to increase as the economic situation improves, meaning more people travelling to urban centers for economic activity.

•The RTTI Subscribers market in North America is expected to grow rapidly at a CAGR of x % and the European market is expected to grow at CAGR of x % through 2021.
•The effect of Big Data in the RTTI space is massive. Inrix is partnering with Intel to use Big Data analytics to implement smart cities.
•Volkswagen is launching its own data lab for Big Data analytics in collaborations with Munich University.
•RTTI can be delivered using broadcasting or through the Internet.
•Europe will lead in broadcasting technology while North America will lead in connected services.
•Technology enablers like TomTom and Inrix will use OpenLR location referencing over traffic message channel (TMC) becauseit is royalty free, reliable, versatile, and does not need any updates, unlike TMC.
•Europe’s drive is to be at the forefront of the technology shift from analogue (RDS-TMC) to digital radio (DAB-TPEG). European countries (e.g., UK, Italy, Norway, and Benelux) lead in DAB-TPEG services.
•Technology vendors that have an international presence, like Inrix, TomTom, Swarco, and Mediamobile, will be leading the RTTI space in North America and Europe.

Life Cycle Analysis of RTTI

Technology enablers feel that the RRTI space is not fully utilized with the amount of data and sources that is available in the present day scenario. This gives a firm indication that RTTI will grow in the future.

Key Highlights:

•RDS-TMC looks to lead the market as the broadcasting technology is very cost effective and easier to operate than the connected technology.
•The uptake rate is also high because it comes as a standard fitment in most vehicles.
•Europe will lead the way towards DAB technology as it consumes less bandwidth for sending information and is more robust.
•Most of the European countries are now getting the DAB equipment standard in the cars.

Table Of Contents

Strategic Analysis of Real-time Traffic Information Market in Europe and North America : Real-time Traffic Subscribers are Expected to Reach 24.4 Million by 2021
Executive Summary 3
Research Scope, Objectives, Background, and Methodology 11
Market Overview 19
North American Market 30
European Market 41
Profiles of Technology Enablers 52
Key Conclusions 58
Appendix 62

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