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Mobile Broadband in Japan

  • November 2014
  • -
  • MarketLine
  • -
  • 33 pages

Introduction

Mobile Broadband in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2013 annual average exchange rates.

*The Japanese mobile broadband industry is expected to generate total revenues of $37.5bn in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.

*Subscription volume is forecast to increase with a CAGR of 7.8% between 2010 and 2014, to reach a total of 159.7 million subscriptions in 2014.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 6.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $50.4bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Japan

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Japan economy

Key Questions Answered

What was the size of the Japan mobile broadband market by value in 2014?

What will be the size of the Japan mobile broadband market in 2019?

What factors are affecting the strength of competition in the Japan mobile broadband market?

How has the market performed over the last five years?

Table Of Contents

Mobile Broadband in Japan
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
KDDI Corporation 20
NTT DOCOMO, INC. 23
SOFTBANK CORP. 26
Macroeconomic Indicators 29
Country Data 29
Appendix 31
Methodology 31
Industry associations 32
Related MarketLine research 32

LIST OF TABLES
Table 1: Japan mobile broadband industry value: $ billion, 2010-14(e) 8
Table 2: Japan mobile broadband industry volume: million subscriptions, 2010-14(e) 9
Table 3: Japan mobile broadband industry category segmentation: million subscriptions, 2014(e) 10
Table 4: Japan mobile broadband industry geography segmentation: $ billion, 2014(e) 11
Table 5: Japan mobile broadband industry value forecast: $ billion, 2014-19 12
Table 6: Japan mobile broadband industry volume forecast: million subscriptions, 2014-19 13
Table 7: KDDI Corporation: key facts 20
Table 8: KDDI Corporation: key financials ($) 21
Table 9: KDDI Corporation: key financials (Â¥) 21
Table 10: KDDI Corporation: key financial ratios 21
Table 11: NTT DOCOMO, INC.: key facts 23
Table 12: NTT DOCOMO, INC.: key financials ($) 24
Table 13: NTT DOCOMO, INC.: key financials (Â¥) 24
Table 14: NTT DOCOMO, INC.: key financial ratios 24
Table 15: SOFTBANK CORP.: key facts 26
Table 16: SOFTBANK CORP.: key financials ($) 27
Table 17: SOFTBANK CORP.: key financials (Â¥) 27
Table 18: SOFTBANK CORP.: key financial ratios 27
Table 19: Japan size of population (million), 2010-14 29
Table 20: Japan gdp (constant 2005 prices, $ billion), 2010-14 29
Table 21: Japan gdp (current prices, $ billion), 2010-14 29
Table 22: Japan inflation, 2010-14 30
Table 23: Japan consumer price index (absolute), 2010-14 30
Table 24: Japan exchange rate, 2010-14 30

LIST OF FIGURES
Figure 1: Japan mobile broadband industry value: $ billion, 2010-14(e) 8
Figure 2: Japan mobile broadband industry volume: million subscriptions, 2010-14(e) 9
Figure 3: Japan mobile broadband industry category segmentation: % share, by volume, 2014(e) 10
Figure 4: Japan mobile broadband industry geography segmentation: % share, by value, 2014(e) 11
Figure 5: Japan mobile broadband industry value forecast: $ billion, 2014-19 12
Figure 6: Japan mobile broadband industry volume forecast: million subscriptions, 2014-19 13
Figure 7: Forces driving competition in the mobile broadband industry in Japan, 2014 14
Figure 8: Drivers of buyer power in the mobile broadband industry in Japan, 2014 15
Figure 9: Drivers of supplier power in the mobile broadband industry in Japan, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the mobile broadband industry in Japan, 2014 17
Figure 11: Factors influencing the threat of substitutes in the mobile broadband industry in Japan, 2014 18
Figure 12: Drivers of degree of rivalry in the mobile broadband industry in Japan, 2014 19
Figure 13: KDDI Corporation: revenues and profitability 22
Figure 14: KDDI Corporation: assets and liabilities 22
Figure 15: NTT DOCOMO, INC.: revenues and profitability 25
Figure 16: NTT DOCOMO, INC.: assets and liabilities 25
Figure 17: SOFTBANK CORP.: revenues and profitability 28
Figure 18: SOFTBANK CORP.: assets and liabilities 28

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