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Mobile Broadband in Germany

  • June 2015
  • -
  • MarketLine
  • -
  • 36 pages

Introduction

Mobile Broadband in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany mobile broadband market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2014 annual average exchange rates.

*The German mobile broadband industry had total revenues of $9.2bn in 2014, representing a compound annual growth rate (CAGR) of 24.6% between 2010 and 2014.

*The industry's volume increased with a CAGR of 29% between 2010 and 2014, to reach a total of 58.7 million subscriptions in 2014.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 15.6% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $19.0bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile broadband market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Germany

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany mobile broadband market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany mobile broadband market by value in 2014?

What will be the size of the Germany mobile broadband market in 2019?

What factors are affecting the strength of competition in the Germany mobile broadband market?

How has the market performed over the last five years?

Table Of Contents

Mobile Broadband in Germany
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market Outlook 11
Market value forecast 11
Market volume forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
Deutsche Telekom AG 19
Telefonica, S.A. 23
Vodafone Group Plc 27
Macroeconomic Indicators 31
Country Data 31
Methodology 33
Industry associations 34
Related MarketLine research 34
Appendix 35
About MarketLine 35



LIST OF TABLES
Table 1: Germany mobile broadband industry value: $ million, 2010-14 8
Table 2: Germany mobile broadband industry volume: million subscriptions, 2010-14 9
Table 3: Germany mobile broadband industry category segmentation: million subscriptions, 2014 10
Table 4: Germany mobile broadband industry value forecast: $ million, 2014-19 11
Table 5: Germany mobile broadband industry volume forecast: million subscriptions, 2014-19 12
Table 6: Deutsche Telekom AG: key facts 19
Table 7: Deutsche Telekom AG: key financials ($) 20
Table 8: Deutsche Telekom AG: key financials (€) 20
Table 9: Deutsche Telekom AG: key financial ratios 21
Table 10: Telefonica, S.A.: key facts 23
Table 11: Telefonica, S.A.: key financials ($) 24
Table 12: Telefonica, S.A.: key financials (€) 25
Table 13: Telefonica, S.A.: key financial ratios 25
Table 14: Vodafone Group Plc: key facts 27
Table 15: Vodafone Group Plc: key financials ($) 28
Table 16: Vodafone Group Plc: key financials (£) 29
Table 17: Vodafone Group Plc: key financial ratios 29
Table 18: Germany size of population (million), 2010-14 31
Table 19: Germany gdp (constant 2005 prices, $ billion), 2010-14 31
Table 20: Germany gdp (current prices, $ billion), 2010-14 31
Table 21: Germany inflation, 2010-14 32
Table 22: Germany consumer price index (absolute), 2010-14 32
Table 23: Germany exchange rate, 2010-14 32



LIST OF FIGURES
Figure 1: Germany mobile broadband industry value: $ million, 2010-14 8
Figure 2: Germany mobile broadband industry volume: million subscriptions, 2010-14 9
Figure 3: Germany mobile broadband industry category segmentation: % share, by volume, 2014 10
Figure 4: Germany mobile broadband industry value forecast: $ million, 2014-19 11
Figure 5: Germany mobile broadband industry volume forecast: million subscriptions, 2014-19 12
Figure 6: Forces driving competition in the mobile broadband industry in Germany, 2014 13
Figure 7: Drivers of buyer power in the mobile broadband industry in Germany, 2014 14
Figure 8: Drivers of supplier power in the mobile broadband industry in Germany, 2014 15
Figure 9: Factors influencing the likelihood of new entrants in the mobile broadband industry in Germany, 2014 16
Figure 10: Factors influencing the threat of substitutes in the mobile broadband industry in Germany, 2014 17
Figure 11: Drivers of degree of rivalry in the mobile broadband industry in Germany, 2014 18
Figure 12: Deutsche Telekom AG: revenues and profitability 21
Figure 13: Deutsche Telekom AG: assets and liabilities 22
Figure 14: Telefonica, S.A.: revenues and profitability 25
Figure 15: Telefonica, S.A.: assets and liabilities 26
Figure 16: Vodafone Group Plc: revenues and profitability 29
Figure 17: Vodafone Group Plc: assets and liabilities 30


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