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This IDC study explores advertising transacted using programmatic technology. It covers digital advertising spending managed using programmatic technology in the United States, the regions, and the world. ...
Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses how advertising ...
The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2019 for 15 countries (USA- UK –France ...