Advertising in the United States

  • March 2015
  • -
  • MarketLine
  • -
  • 34 pages

Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The US advertising industry had total revenues of $40,152.8m in 2014, representing a compound annual growth rate (CAGR) of 3.6% between 2010 and 2014.

*The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $9,448.4m, equivalent to 23.5% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 4.3% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $49,595.4m by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2014?

What will be the size of the United States advertising market in 2019?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

Table Of Contents

Advertising in the United States
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Omnicom Group, Inc. 18
Publicis Groupe SA 21
WPP plc 25
Macroeconomic Indicators 29
Country Data 29
Methodology 31
Industry associations 32
Related MarketLine research 32
Appendix 33
About MarketLine 33

LIST OF TABLES
Table 1: United States advertising industry value: $ million, 2010-14 8
Table 2: United States advertising industry category segmentation: $ million, 2014 9
Table 3: United States advertising industry geography segmentation: $ million, 2014 10
Table 4: United States advertising industry value forecast: $ million, 2014-19 11
Table 5: Omnicom Group, Inc.: key facts 18
Table 6: Omnicom Group, Inc.: key financials ($) 19
Table 7: Omnicom Group, Inc.: key financial ratios 19
Table 8: Publicis Groupe SA: key facts 21
Table 9: Publicis Groupe SA: key financials ($) 23
Table 10: Publicis Groupe SA: key financials (€) 23
Table 11: Publicis Groupe SA: key financial ratios 23
Table 12: WPP plc: key facts 25
Table 13: WPP plc: key financials ($) 26
Table 14: WPP plc: key financials (£) 27
Table 15: WPP plc: key financial ratios 27
Table 16: United States size of population (million), 2010-14 29
Table 17: United States gdp (constant 2005 prices, $ billion), 2010-14 29
Table 18: United States gdp (current prices, $ billion), 2010-14 29
Table 19: United States inflation, 2010-14 30
Table 20: United States consumer price index (absolute), 2010-14 30
Table 21: United States exchange rate, 2010-14 30

LIST OF FIGURES
Figure 1: United States advertising industry value: $ million, 2010-14 8
Figure 2: United States advertising industry category segmentation: % share, by value, 2014 9
Figure 3: United States advertising industry geography segmentation: % share, by value, 2014 10
Figure 4: United States advertising industry value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the advertising industry in the United States, 2014 12
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2014 13
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2014 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2014 16
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2014 17
Figure 11: Omnicom Group, Inc.: revenues and profitability 20
Figure 12: Omnicom Group, Inc.: assets and liabilities 20
Figure 13: Publicis Groupe SA: revenues and profitability 24
Figure 14: Publicis Groupe SA: assets and liabilities 24
Figure 15: WPP plc: revenues and profitability 27
Figure 16: WPP plc: assets and liabilities 28

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