Advertising in the United States

  • March 2014
  • -
  • MarketLine
  • -
  • 36 pages

Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The US advertising industry generated total revenues of $39.1bn in 2013, representing a compound annual growth rate (CAGR) of 3.7% between 2009 and 2013.

*The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $9.4bn, equivalent to 24.0% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $50.4bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2013?

What will be the size of the United States advertising market in 2018?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

Table Of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
The Interpublic Group of Companies, Inc. 18
Omnicom Group Inc. 21
Publicis Groupe SA 24
WPP Group plc 28
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35
Related MarketLine research 35

LIST OF TABLES

Table 1: United States advertising industry value: $ million, 2009-13 8
Table 2: United States advertising industry category segmentation: $ million, 2013 9
Table 3: United States advertising industry geography segmentation: $ million, 2013 10
Table 4: United States advertising industry value forecast: $ million, 2013-18 11
Table 5: The Interpublic Group of Companies, Inc.: key facts 18
Table 6: The Interpublic Group of Companies, Inc.: key financials ($) 19
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios 19
Table 8: Omnicom Group Inc.: key facts 21
Table 9: Omnicom Group Inc.: key financials ($) 22
Table 10: Omnicom Group Inc.: key financial ratios 22
Table 11: Publicis Groupe SA: key facts 24
Table 12: Publicis Groupe SA: key financials ($) 26
Table 13: Publicis Groupe SA: key financials (€) 26
Table 14: Publicis Groupe SA: key financial ratios 26
Table 15: WPP Group plc: key facts 28
Table 16: WPP Group plc: key financials ($) 29
Table 17: WPP Group plc: key financials (£) 29
Table 18: WPP Group plc: key financial ratios 30
Table 19: United States size of population (million), 2009-13 32
Table 20: United States gdp (constant 2005 prices, $ billion), 2009-13 32
Table 21: United States gdp (current prices, $ billion), 2009-13 32
Table 22: United States inflation, 2009-13 33
Table 23: United States consumer price index (absolute), 2009-13 33
Table 24: United States exchange rate, 2009-13 33

LIST OF FIGURES

Figure 1: United States advertising industry value: $ million, 2009-13 8
Figure 2: United States advertising industry category segmentation: % share, by value, 2013 9
Figure 3: United States advertising industry geography segmentation: % share, by value, 2013 10
Figure 4: United States advertising industry value forecast: $ million, 2013-18 11
Figure 5: Forces driving competition in the advertising industry in the United States, 2013 12
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2013 13
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2013 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2013 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2013 16
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2013 17
Figure 11: The Interpublic Group of Companies, Inc.: revenues and profitability 20
Figure 12: The Interpublic Group of Companies, Inc.: assets and liabilities 20
Figure 13: Omnicom Group Inc.: revenues and profitability 23
Figure 14: Omnicom Group Inc.: assets and liabilities 23
Figure 15: Publicis Groupe SA: revenues and profitability 27
Figure 16: Publicis Groupe SA: assets and liabilities 27
Figure 17: WPP Group plc: revenues and profitability 30
Figure 18: WPP Group plc: assets and liabilities 31

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