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The Yogurt Market and Yogurt Innovation, 2nd Edition

  • January 2015
  • 222 pages
  • Packaged Facts
Report ID: 2661562

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The yogurt and yogurt drink market is a dynamic category both in the U.S. and worldwide, marked by constant innovation. The category has been revolutionized in recent years by Greek yogurt, which has surged from being from just a sliver of the yogurt market in 2007 to becoming the most important trend in the industry, albeit at the expense of non-Greek yogurt dollar and unit sales. More than 50% of sales can now be attributed to Greek yogurt. However, Greek yogurt's ascendance has slowed, and the industry is looking for additional ways to keep the momentum going.

The Yogurt Market and Yogurt Innovation, 2nd Edition takes a comprehensive look at the market for yogurt, both in the U.S. and globally. The report examines the trends driving growth in the category. Readers will learn about fast-growing brands and rising stars; the big gainers in brand share; the diverse range of yogurt products; demographics and psychographics of the yogurt consumer, and information on consumption habits; and the new, engaging ways in which yogurt marketers are connecting with customers.

The report segments and quantifies the market by product type, sales channel and global region, providing historical sales figures and forecasts through 2019. The report examines market size, drivers and trends, retail sales-tracking data from IRI, SPINSscan, menu trends from Datassential MenuTrends, new product trends, and national consumer survey data, both from an extensive analysis of Simmons data as well as proprietary online surveys conducted by Packaged Facts. The report also thoroughly maps out the competitive situation at the marketer and brand levels, with detailed profiles of Dannon, Yoplait, Chobani, FAGE and others in the U.S., as well as the major players globally.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with yogurt market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on yogurt product shopper insights. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food reports by Packaged Facts.

Sales estimates are based on data from the above sources as well as IRI data for mass-market channels (supermarkets, drugstores and mass merchandisers other than Walmart); SPINSscan for natural supermarkets; published and estimated sales of major market participants; market size estimates from other sources, including those appearing in the trade press; the performance of relevant retail venues; consumer usage rates for yogurt products; and new product introduction activity in the market.

Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Simmons National Consumer Study. Through an ongoing program of telephone and booklet questionnaire surveys of a large probability sample of consumers who represent a statistically accurate cross-section of the U.S. adult population, Simmons is able construct detailed demographic profiles across various consumer product and service markets, including the yogurt market. The discussion of consumer patterns also draws on proprietary Packaged Facts online consumer surveys, including the Packaged Facts' Yogurt Consumer Surveys of July/August 2014 and February/March 2013, which are based on 2,000 U.S. adults per survey who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.

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