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Key Findings

•ASEAN is the 7th largest automotive market globally, in terms of automotive sales. Malaysia holds a x % share of the market. Thailand and Indonesia are dominated by Japanese car manufacturers, whereas in Malaysia, national car manufacturers have the highest market share. Sedans and compact cars are the most popular vehicle segment in Malaysia.
•Green car sales has been growing rapidly across countries in ASEAN during 2009–2013 driven primarily by the eco-car boom in Thailand and hybrid surge in Malaysia. Malaysia had x % growth in hybrid vehicle sales in 2013.
•Malaysia’s Energy Efficient Vehicle (EEV) program covers an extensive range of vehicle segments and a wide spectrum of car technologies.
•Structural issues that challenged the automotive industry created the need for a revised National Automotive Policy (NAP) in Malaysia. In response, the Malaysian government developed NAP 2014 with a focus on various stakeholders, strategies, and priorities.
•The 2014 NAP outlines 3 Core Directions and 3 Core Strategies to develop Malaysia into a future hub for EEVs. It also identifies 6 roadmaps to streamline efforts towards achieving NAP objectives and targets.
•Ministry of International Trade and Industry (MITI) will be closely monitoring NAP programs, while the Malaysia Automotive Institute (MAI) will help in coordinating and executing these programs.

2013 Highlights of ASEAN Automotive Market

Key Takeaway: Key trends in 2013 include continued growth of the Indonesian market, introduction of fuel efficient cars, and structural developments towards ASEAN Economic Community (AEC).

Growth in ASEAN Market while Thailand Declines
•Top 5 ASEAN markets reached x million units of total industry volume.
•Thailand remained the largest market but saw a steep decline ( x %) in TIV.
•Indonesia continued to grow moving close to first place.

Advent of Fuel Efficient Cars
•Indonesia, Malaysia, and Thailand announced unique policies for a new class of products broadly classified as Fuel Efficient Vehicles.
•The Low Cost Green Car (LCGC) policy rolled out in Indonesia recorded sales of x units in the first 4 months.
•Malaysia implemented the National Automotive Policy, which focuses on energy efficient vehicles.
•Thailand announced Eco-car 2 program to attract further investments in production capacity.

AEC Implementation Delayed but Inevitable
•There has been some delay in AEC implementation.
•However, there are some structural developments that point towards AEC being an inevitable development to unify the market.

Table Of Contents

Strategic Assessment of Malaysian National Automotive Policy 2014 : NAP 2014 to Develop Malaysia into Future Energy Efficient Vehicle (EEV) Hub
Executive Summary 3
ASEAN and Malaysia Automotive Market Overview 5
ASEAN and Malaysia Green Cars Sales and Programs 13
Malaysia National Automotive Policy (NAP) 2014 21
Future of Hybrids, EVs, and Other EEVs 39
Frost and Sullivan Perspective 42
Key Conclusions and Future Outlook 48
Appendix 51
The Frost and Sullivan Story 66

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