Table of Contents
This comprehensive research evaluates the Romanian e-commerce market on the main segments: business to consumer, consumer to consumer. In order to understand the developments that took place on the Romanian market between 2008 and 2014 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For the international market are provided historical data for 2013-2014 and forecast for 2018. Also there are financial data of the main players and a comparative analysis of the market indicators at regional level (S-E Europe).
The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic e-commerce market. The total value of the market (and on main segments) was determined after surveys of the major market players and analysis of public available data. The market was characterized by: the evolution between 2008 and 2014; the features of the market and the status of its top 10 most important players. Each player is presented in the study and there are provided financial data and indicators for a five year period.
For deepening the research on Romanian e-commerce is made an analysis on NACE codes based on total values at macroeconomic level (total companies that have registered this activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2008-2013.
In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.
Information and data on Romanian e-commerce were obtained from a variety of sources: Digital Economy, Statista, Eurostat (for global and European market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Payu, surveys of main players, domestic reports analysis.
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